As well as fishing in Italy is miserably in bankruptcy due to a wrong management of the sea – which allowed exploitation of resources beyond the limit – so now someone would like to follow the same exploitation of the “vast automotive’s sea” by continuing to preserve entire species of fishermen thanks to artifices such as bonus, contributions and Government incentives.
The problem is different: there are too many “fishermen” who continued – through the Government contributions – to accelerate and anticipate the purchase of cars in the Italian families. But now we got to the fishing ban enforced by the current economic situation and market saturation.
Result: there are many “fishermen” who will change jobs and sea …
JFK said: “ask not what your country can do for you, ask what you can do for your country.” It’s easier for the Dealers to ask money to the Government, rather than roll up the sleeves in search of that excellence, and those earnest of that innovation processes that are lacking in the current automotive distribution… that is working exactly as if we were still in the 60s.
Cars, such as trucks, are sold by persons to other people. But many dealers and some carmakers are still convinced that the cars are sold through a rebate, a discount, the color of a floor, or thanks to the design of a ceiling lamp designed by architects!
The right formula could be… no more dealers? The novelty moves forward: sustainable mobility, the electric car, the car with compressed air, some manufacturers of truck and tractor… no longer provides the figure of the dealers in their new plans!
Tesla Sold Out! The innovative Californian manufacturer, now allied with Wells Fargo, has successfully tested the solution “NO Dealers” and with its 40 branches around the world – along with an advanced Web Policy and an effective CRM – has built a indissoluble “fil rouge” with the Tesla customers community and coddles every client, offering services, funding, assistance, advise totally customized 1-2-1!
With exceptional results: recently the new Model S, was launched and has sold more than 12,000 cars (from $ 49,900), without the intervention of any dealer or salesman… !
The global giant Tata Motors with his partner MDI, in recent days have announced the commercialization of Airpod, the compressed air car that promises to cover 100 km with 1 US $ in fuel. Introduced at the Geneva Motor Show in 2009, after a trial of more than 5 years is now ready with her sisters AirOne and AirCity: real car with 25 kW (about 34 hp) and 130 km/h top speed.
No Dealers! The Tata-MDI distribution network will be composed only of small delocalized manufacturing plants, that in addition to producing it, will sell it. With huge benefits: no more costs for logistics and distribution. Usually the carmaker produces in one place and then send the automobiles all over the world. In the AirCar family the producer sells directly: no commissions to the dealer because it is the same factory that sells the car, and this lowers the cost dramatically.
A concept borrowed from IKEA.
In India Mahindra sells REVA – the world’s best selling electric car (more than 2,000 sales in Europe and in Asia more than 3,000) – on line. And also the competitor Bajaj quits thousands of dealers selling with the Web a good part of the 17.000.000 of motorcycles that they produce!
All this while the Italian and European automotive gerontocracy continues unabated with the same policy without innovation, offering always the same faces!
Anti-politics movements and Occupy Wall Street are growing up… what will happen to the conservative and male-chauvinists car dealers?
Another quote from JFK was: “Change is the law of life. And those who look only to the past or present are certain to miss the future”.