Web reputation
Does anybody calculate the damages of the false influencers on the Web Reputation?
After 7 years of uninterrupted publications and more than 800 unedited posts published, mostly evergreen, I often want to look at some previous posts.
Among the many that I am particularly fond of, and most of them not written by me, there are some that are very current; despite they having been published many years ago.
One of these is the post on the WEB REPUTATION; focused on how the web gives space...
Mercedes-Benz and the ‘OM651 case’
Some carmakers invest millions in order to measure and increase Customer Satisfaction.
Today the manufacturers must be able to measure themselves “1-2-1” with their Customers, with transparency: thanks to the web any single Client could become a powerful promoter or a devastating detractor.
This is one of the reasons why carmakers should be ready to confront themselves with the Social...