sensory marketing
When the perfume will become a standard for dealers?
The title of the post wants to be quite provocative, but in itself the question is when the sensory marketing will be fully applicable even to the dealers?
According to Richard Axel and Linda Buck, Nobel Prizes in Medicine in 2004, our brain, our “memory” can remember over 10,000 smells, while only 200 different colours.
This statement in itself should make us reflect on the proper planning...
