sales process


Carmakers’ sperimentations whilst thousands of dealers are drowning!

Speramentation
  New scenarios for Italian dealers: the debarkation of Penske Automotive Group in Italy put in motion many brains and overheated … some phones. Carmakers and associations estimate that 1.000 dealers will go out of the business in Italy in 2012 . How to save these companies from the wreck? Federauto – the italian dealers association – has clear ideas: “it is necessary to...

The ‘revolution’ of Mercedes Benz

revolution
  The new Mercedes-Benz platform – CarTogether – which promotes car sharing to reduce emissions and traffic, promised to be a revolution. What we lacked was that the German firm – rather than promoting his products or the image of the brand – it is more precisely using the image of the revolutionary par excellence: ‘Che’ Guevara, with the M-B symbol on his...

Internet car sales: who know nothing, speaks. Who know things, silents…

Internetcar
  We are used to the bombastic communication with which OEM and NSC floods the media when launching new industrial plans, programs, products or processes. Remember Saturn? The Opel Difference? The ‘new deal’ of the electric car? The new sales processes at FGA? Even in these days with ‘blasts of trumpets and drum rolls’, the spokesmen of Renault Italy informs the European...

Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!

Cadillac man
  What can happen when two very famous persons, known and loved by all becomes car salesmen? I know many car dealers and many salesmen who are ashamed to say the work they do, fearing of being compared to the ‘Cadillac man‘ of Robin Williams or to the‘Italian Car salesman’ of Robert de Niro. In Italy from a few weeks two famous character actors, Paolo Kessisoglu and Luca Bizzarri,...
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