Choose your customers carefully!

One of my favourite characters is Bill Cosby, not only because he is a legendary comic, but because he is also a serious academic in his own right. He once stated (paraphrasing) “I’m not too sure what the key to success is, but I’m convinced that the key to failure is trying to be all things to all people”. Too much of something can kill you – even water. Everything should be done in moderation...