marine


Does anybody calculate the damages of the false influencers on the Web Reputation?

Reputation
After 7 years of uninterrupted publications and more than 800 unedited posts published, mostly evergreen, I often want to look at some previous posts. Among the many that I am particularly fond of, and most of them not written by me, there are some that are very current; despite they having been published many years ago. One of these is the post on the WEB REPUTATION; focused on how the web gives space...

Dusseldorf exhibition 2018: How it went

BOOT-Dusseldorf-2013
It is not simple dealing about the Dusseldorf Boat Show without being repetitive. In the years of crisis, while almost all the other show of the same field was loosing pieces, credibility and visitors, the Dusseldorf Boot grew up until to become the most important in Europe. The progressive breakdown of the Mediterranean shows in Genoa, Barcelona, Paris and London has inevitably brought professionals...

The list of the most read posts of 2016 on Automotive Space

automotive
Also this year we like to publish the list of most read posts of Automotive Space. You can see there are more differences from the last post on the most read posts in 2015. For this reason we can confirm that Automotive Space doesn’t aim the last news. Unfortunately from one year we are publishing a fewer number of post because we haven’t abroad correspondents…be patient; we are working...

Body shop mechanic and car manufacturers, bewitched by boats

mercedes-AMG cigarette
It is nothing new that designers and coachbuilders of the automotive field have focused on boats project, in particular on large yachts. Giugiaro has created partnerships with shipyards as Cranchi and Abbate and has signed a project about a new Baglietto long 48 metres, Antalia, in 2007. Norman Foster (McLaren F1) has signed projects of some futuristic yachts that are been admired – or at least observed-...

Dusseldorf: cast a glance over nautical world.

agapi-boating_single-4
The Dusseldorf Boat Show, which took place during the last week in January, declared the 2016 boating season opened. About the organization of the Exhibition and the attendance figures there is not much to say! The organization is always excellent, a bit rigid (german), but surely efficient and focused on the visitors’ and workers’ needs . Numbers definitely describe it as the first and foremost...

The Communication Plan of a dealer in the Business Plan

Comunication
This post deals with a technical aspect usually considered the “Cinderella” of the Business Plan, that is to say the Communication Plan. It minutely describes what will be the ordinary investments, eventually attempting to program the extraordinary ones, about all the allocated budget to this specific field. The Communication Plan is drawn up in collaboration with the commercial area, the marketing...

Sailing by sea or living on the sea? The debut of Overblue, the crossover

Overblue 44
Among the innovations at the Boat Show of Cannes and Genoa it couldn’t go unnoticed a “strange” boat, which could be similar to a house boat at a cursory look. Actually, at a second look even a layman realized that Overblue it’s not a simple houseboat but that have behind a very innovative concept and a lot of design work. We were lucky enough to meet the designer of Overblue, the architect...

Seventh commandment: you shall not steal (the outboard motor…)

outboard motor
The theft of outboard motors, as well as that of small boats, dinghies and water motors, isn’t a recent phenomenon but in the last years it has become more frequent and organized. Ports and marinas, yacht clubs and associations, retailers’ sites and stores are increasingly “visited” by thieves. The outboard motor it’s an object easy to remove and transport, with a high intrinsic value and...

Total Ecology: Am I dreaming or am I serious?

Arcona 380 Z
Shipyards, which manufacture super fast and super motorized boats, advertise ecological solutions and environmental protection often unlikely. As it happens in the Automotive sector, also in yachting it is hard to find real alternatives in terms of consumptions and pollution and often the solutions adopted – see the electric motor – for now remain debatable because of efficacy and confined to marginal...

Dusseldorf boat show, uber alles

Dusseldorf Boat Show
Dusseldorf boat show, January 2015 ! I can’t find a better title; firstly thanks to the organization, it was so efficient! You get the impression before entering: both if you arrive by public transports (train and tram railway reserved) and by car (organized parking lots with the shuttle service included in the price which leads you to the entrance that you prefer). You enter and find clean facilities,...
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