marine
The world in electric is revolutionizing the nautical too
It seems there is no doubt, they way we’ll move in the future must be electric; convinced or not, everyone is going in this direction.
Legislators, media, car dealers and marketing offices have started down a road, which seems with no return but, if you think it involves the automotive field only, you are wrong.
It seems the yachting sector and the commercial shipping have made the same choice.
Autonomy...
Covid 19 and the famous nautical victim: Evinrude
It is certain that Covid 19 will have a heavy impact worldwide on the single habits and on the economy of companies. It is early to delineate its boundaries and consequences but the first effects are emerging in all sectors.
In the world of the nautical industry, the first victim of Covid 19 has been announced, and it isn’t an insignificant name.
The Evinrude brand of outboard motors –...
Self-driving even at sea
While the route of cars with self-driving proceeds towards trials, agreements and insurance and legislative formulations, nautical and commercial shipping fields move in the direction of Self-navigation.
The boost, again, comes from the Northern Europe, in the specific from Norway, the same country which sees the market of electric cars goes up of 31% for registrations in 2018 (over 40% if we include...
Does anybody calculate the damages of the false influencers on the Web Reputation?
After 7 years of uninterrupted publications and more than 800 unedited posts published, mostly evergreen, I often want to look at some previous posts.
Among the many that I am particularly fond of, and most of them not written by me, there are some that are very current; despite they having been published many years ago.
One of these is the post on the WEB REPUTATION; focused on how the web gives space...
Dusseldorf exhibition 2018: How it went
It is not simple dealing about the Dusseldorf Boat Show without being repetitive.
In the years of crisis, while almost all the other show of the same field was loosing pieces, credibility and visitors, the Dusseldorf Boot grew up until to become the most important in Europe.
The progressive breakdown of the Mediterranean shows in Genoa, Barcelona, Paris and London has inevitably brought professionals...
The list of the most read posts of 2016 on Automotive Space
Also this year we like to publish the list of most read posts of Automotive Space. You can see there are more differences from the last post on the most read posts in 2015.
For this reason we can confirm that Automotive Space doesn’t aim the last news.
Unfortunately from one year we are publishing a fewer number of post because we haven’t abroad correspondents…be patient; we are working...
Dusseldorf: cast a glance over nautical world.
The Dusseldorf Boat Show, which took place during the last week in January, declared the 2016 boating season opened.
About the organization of the Exhibition and the attendance figures there is not much to say!
The organization is always excellent, a bit rigid (german), but surely efficient and focused on the visitors and workers needs .
Numbers definitely describe it as the first and foremost...
The Communication Plan of a dealer in the Business Plan
This post deals with a technical aspect usually considered the “Cinderella” of the Business Plan, that is to say the Communication Plan.
It minutely describes what will be the ordinary investments, eventually attempting to program the extraordinary ones, about all the allocated budget to this specific field.
The Communication Plan is drawn up in collaboration with the commercial area, the marketing...
Sailing by sea or living on the sea? The debut of Overblue, the crossover
Among the innovations at the Boat Show of Cannes and Genoa it couldn’t go unnoticed a “strange” boat, which could be similar to a house boat at a cursory look.
Actually, at a second look even a layman realized that Overblue it’s not a simple houseboat but that have behind a very innovative concept and a lot of design work.
We were lucky enough to meet the designer of Overblue, the architect...
Seventh commandment: you shall not steal (the outboard motor…)
The theft of outboard motors, as well as that of small boats, dinghies and water motors, isn’t a recent phenomenon but in the last years it has become more frequent and organized.
Ports and marinas, yacht clubs and associations, retailers’ sites and stores are increasingly “visited” by thieves.
The outboard motor it’s an object easy to remove and transport, with a high intrinsic value and...
Total Ecology: Am I dreaming or am I serious?
Shipyards, which manufacture super fast and super motorized boats, advertise ecological solutions and environmental protection often unlikely.
As it happens in the Automotive sector, also in yachting it is hard to find real alternatives in terms of consumptions and pollution and often the solutions adopted – see the electric motor – for now remain debatable because of efficacy and confined to marginal...
Dusseldorf boat show, uber alles
Dusseldorf boat show, January 2015 !
I can’t find a better title; firstly thanks to the organization, it was so efficient!
You get the impression before entering: both if you arrive by public transports (train and tram railway reserved) and by car (organized parking lots with the shuttle service included in the price which leads you to the entrance that you prefer).
You enter and find clean facilities,...