Land Rover. Innovation takes a step forward

The endless possibilities offered by the new digital technologies give to the innovation a significant support. And it is clear that in the delicate evolutionary phase which the automotive world is crossing, the leverages on innovation is a way to enhance the products and services necessary to increase the value transferred to the customers. Thanks to the new technologies, we are witnessing a continuous...

Surprise! The consumers prefer self driving cars!

Cisco Systems ( has interviewed 1,500 people and found that half of them buy cars based on the “technologic reputation” of the brand. An interesting result as much as the other findings of the study, such as the increasing “digitization” of the buying process. First things first, starting from the sample used for research: they surveyed 1,511 people in 10 different...

Interview with Wojciech Halarewicz, CEO of Mazda Italy – 2nd Part

CEO Mazda Italia
…the first part of the interview Do you think it is possible to produce vehicles by industries with more agile organizations than those currently existing? Certainly industrial organizations can and must become more agile and this would benefit both the production and the commercial aspects. Mazda found a solution to this need, summarized in a Japanese term: Monotsukuri Innovation, which literally...

Interview with Wojciech Halarewicz, CEO of Mazda Italy – 1st Part

CEO Mazda Italia
Interview Date: Jun, 1st 2012. Professional Profile: Wojciech Halarewicz Remarks: Interview carried by  Emilio Perri We were lucky to cross on the “our way” Wojciech Halarewicz, CEO of Mazda Italy, what better opportunity to ask him about his international experience?  Considering the most recent news we cannot but ask for more information on the Alfa Romeo-Mazda agreement, just signed...
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