Automotive factories, back to the roots?

We must get over it: the automobile, as we lived it, will disappear. Today we look with curiousness at former cars, which actually were carriages to which had been applied an engine, in a few years we will look at recent cars as something incredibly old. We have grown – we who are not so young anymore – with the myth of the horse power and the sportsmanship, then we knew the qualities of...

Relaunching Alfa Romeo: A bit of Ferrari in the future

While the spotlight around the world are focused on the latest models of the Detroit Motor Show, in Italy still echoes the words of Sergio Marchionne and John Elkann pronounced during the press conference about the Group, the results achieved and the perspectrives for the future. In fact the merger and the IPO were discussed, as well as the ” new headquarter issue”, dealt with after the...

Where shall we go?

I belong to a relatively new generation, too much committed to principles and values typical of the previous generation and I consider myself quite prone to decode the behavior of the next generation. Today society evolves towards integration of communication tools and information and this will make it less necessary to move to cultivate relationships. Let’s look at today and let us realize how...

Mike Robinson: interview with a versatile designer – 3rd Part

Mike Robinson
Third and final part of the interview with Mike Robinson, Brand Manager and Chief Designer by Bertone. The first part will find it here as this is the second. Recently you also assumed the responsibility of the transportation design department? Do you think this area can improve, change substantially in the near future? What are the your suggestions? Taking on the responsibility of the world of transportation...

Mike Robinson: interview with a versatile designer – 2nd Part

Here there is the first part of the interview with Mike Robinson, Brand Manager and Chief Designer in Bertone. You always create futuristic designs and as a source of inspiration you have the historical Bertone masterpieces. How do you think the design world will evolve in the next 10 years?  Will the car remain the same object that we know today? In 10 years from now cars will be almost identical...

Mike Robinson: interview with a versatile designer – 1st Part

Mike Robinson
Date of interview: March 3, 2012 Professional Profile: Mike Robinson Notes: Interview by Artemisa Bega   While thinking about the automotive world in general, and more specifically about the car design world, including communication and the fascinating star system in the industry, I remembered a very special, unique personality that I had the pleasure of interviewing, which produced an unusual...
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