forniture


The car and the boat: who chooses and who decides

Barca
I take a cue from Elena Alberti’s interview, CFO of Penske Europe, in particular the paragraph where is dealt with the subject of decision maker in the car purchasing. Alberti declares that notwithstanding the 42% of purchasing is, in fact, made by women, it is still the family man who makes choices. To support the thesis, she tells also her own story, indeed she chooses color and model of the car...