Design


Body shop mechanic and car manufacturers, bewitched by boats

mercedes-AMG cigarette
  It is nothing new that designers and coachbuilders of the automotive field have focused on boats project, in particular on large yachts. Giugiaro has created partnerships with shipyards as Cranchi and Abbate and has signed a project about a new Baglietto long 48 metres, Antalia, in 2007. Norman Foster (McLaren F1) has signed projects of some futuristic yachts that are been admired – or at...

Interview to Giorgetto Giugiaro

Giorgetto Giugiaro
   Date of the interview: October, 10 2014 Professional Profile: Giorgetto Giugiaro When one thinks about Design and cars that have marked its evolution, one has to think about the Italian Design and the masterpieces that it has produced from the very beginning of the automobile industry. And when one thinks at the Italian Design, it is a must to consider Giorgetto Giugiaro: designer, entrepreneur,...

Touchè, Peugeot!

Peugeot Onyx
  Sometimes, you just do not close those annoying spots, imposed and uninteresting, that show up before the video you have decided to watch on You Tube begins. Sometimes what you do not close is not a commercial but something else, simply amazing. Allow me to introduce to you “Peugeot Motion&Emotion”: style , technology, fashion new claim and innovative commercials. Well, they are more...

Mike Robinson: interview with a versatile designer – 2nd Part

robinson
  Here there is the first part of the interview with Mike Robinson, Brand Manager and Chief Designer in Bertone. You always create futuristic designs and as a source of inspiration you have the historical Bertone masterpieces. How do you think the design world will evolve in the next 10 years?  Will the car remain the same object that we know today? In 10 years from now cars will be almost identical...

Fiat 500L a design approach

500L
  As bloggers we were invited to the presentation of the new Fiat 500L, the small MPV from the Turin company that will replace the “Idea” by the end of the year. We don’t want to talk about the product, even though it deserves to be discussed, since the specialized magazines will do so as soon as the first models hit the road. Instead, we want to talk about the atmosphere, sensations...

When scale economy compromises quality

Quality
  Using the same parts for different models of cars, and for different brands in the case of auto groups, is definitely an intelligent solution for cost containment and the allocation of fixed costs on a larger number of vehicles, besides the reduction of merchandise in stock by adopting a just in time production system. But sometimes this industrial logic was adopted too hastily and without a...

FUORISERIE TORINO

Fuoriserie Torino
  Fuoriserie is the studio of specialists able to give shape to the emotions of the Customer, even from a simple sketch. The company Fuoriserie Torino was founded by the meeting of three different epochal cultures: The ’60s, mythical and romantic; The 70 experimental and futuristic; the ’80s, technology and devoted to absolute performance. From the mix of these different passions,...
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