Design
Interview to Giorgetto Giugiaro
Date of the interview: October, 10 2014
Professional Profile: Giorgetto Giugiaro
When one thinks about Design and cars that have marked its evolution, one has to think about the Italian Design and the masterpieces that it has produced from the very beginning of the automobile industry.
And when one thinks at the Italian Design, it is a must to consider Giorgetto Giugiaro: designer, entrepreneur,...
Touchè, Peugeot!
Sometimes, you just do not close those annoying spots, imposed and uninteresting, that show up before the video you have decided to watch on You Tube begins.
Sometimes what you do not close is not a commercial but something else, simply amazing. Allow me to introduce to you “Peugeot Motion&Emotion”: style , technology, fashion new claim and innovative commercials. Well, they are more short...
Mike Robinson: interview with a versatile designer – 2nd Part
Here there is the first part of the interview with Mike Robinson, Brand Manager and Chief Designer in Bertone.
You always create futuristic designs and as a source of inspiration you have the historical Bertone masterpieces. How do you think the design world will evolve in the next 10 years? Will the car remain the same object that we know today?
In 10 years from now cars will be almost identical...
When scale economy compromises quality
Using the same parts for different models of cars, and for different brands in the case of auto groups, is definitely an intelligent solution for cost containment and the allocation of fixed costs on a larger number of vehicles, besides the reduction of merchandise in stock by adopting a just in time production system.
But sometimes this industrial logic was adopted too hastily and without a careful...
FUORISERIE TORINO
Fuoriserie is the studio of specialists able to give shape to the emotions of the Customer, even from a simple sketch.
The company Fuoriserie Torino was founded by the meeting of three different epochal cultures:
The ’60s, mythical and romantic;
The 70 experimental and futuristic;
the ’80s, technology and devoted to absolute performance.
From the mix of these different passions, united...