dealers


What Dealers can learn from JFK?

JFK
  As well as fishing in Italy is miserably in bankruptcy due to a wrong management of the sea – which allowed exploitation of resources beyond the limit – so now someone would like to follow the same exploitation of the “vast automotive’s sea” by continuing to preserve entire species of fishermen thanks to artifices such as bonus, contributions and Government incentives. The...

Failures and lotto draw…

lotto
  Electronics has started being used predominantly in the automotive field and its major development has been realized in this sector in the last couple of years. At the beginning of the automotive history the major improvements were obtained by a hard work on the propellers by increasing the compression ratio together with the fuels but the greatest development took place when the ECU and its...

BMW conquering new markets…

BMW
  The market recession is good for some. So it seems for the BMW market team and their product manager colleagues. BMW is targeting its marketing efforts at acquiring new customers who were previously typical of Audi. Throughout the Dolomite Super Ski area which involves 16 ski areas including Cortina and Alta Badia, there are advertisements for the permanent intelligent X-Drive all-wheel drive...

Memorable Experience

experience
  Today we live in an era in which we are bombarded with a wealth of information. Today more than ever it is important to sell not only automobiles but also experiences. Automobile companies invest millions of euros in advertising, spokespersons and events. It has almost become a habit for many brands to be open on Sunday, dictated by the company, which is costly for the dealer. On the other hand,...

Internet car sales: who know nothing, speaks. Who know things, silents…

Internetcar
  We are used to the bombastic communication with which OEM and NSC floods the media when launching new industrial plans, programs, products or processes. Remember Saturn? The Opel Difference? The ‘new deal’ of the electric car? The new sales processes at FGA? Even in these days with ‘blasts of trumpets and drum rolls’, the spokesmen of Renault Italy informs the European...

Automotive, August 2011: STOP spitting out such nonsense!

August2011
  Italian Market, August 2011: of the 70.307 total vehicles registered, more than 42% (29.929) have been matriculated during the last… 3 days of the month. From January 1st more than the 35% of the italian total registrations were developed in the last 72 hours of each month! Let us understand this strange phenomenon. Some manufacturers contacted to give an explanation for this strange...
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