customer care

Why should we say thanks for every complaint we received?

Starting an article with such a title, which means in itself a “strange“, “particular” question which could cause laughter to most, has, actually, a specific basis which we will try to explain. Why would we thank for a complaint? Each of us was a customer, or is one now or will be one and you’ve had a chance to have “first-hand experience” the unexpected eventuality,...

Car and boat, two worlds very close

Cars and boats, apparently two worlds very distant, in particular from a commercial point of view. I think this because I use boat for passion while I work with the car. Later on I was at the other side, working in the nautical field, when the joke became a job so I discovered… the other world. Some years ago – six/seven not so much – the world of yachting seemed the automotive one but...

Interview with Adriana Maria Quaglia, FGA and Chrysler Customer Innovation Manager for the EMEA

Interview Date: November 23, 2012 Professional Profile: Adriana Maria Quaglia begans her career at the end of the 1980’s in sales and marketing. From 1989 to 1997 she worked for several communications agencies, developing and managing advertising campaigns, trade marketing, events and external relations for premium Italian and international brands.In the  following decade her career developed...

The ‘revolution’ of Mercedes Benz

The new Mercedes-Benz platform – CarTogether – which promotes car sharing to reduce emissions and traffic, promised to be a revolution. What we lacked was that the German firm – rather than promoting his products or the image of the brand – it is more precisely using the image of the revolutionary par excellence: ‘Che’ Guevara, with the M-B symbol on his beret,...
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