CSI


Mercedes target change

MB target
  The new Mercedes B class television ad, in my opinion, signals a significant communication strategy change that already started with the ads for the E class. Mercedes sales results in Italy are definitely the worst among the three large German manufacturers. One of the reasons is definitely a lack of attention to the customer, as written by Maurizio Sala in his article (link), but a large part...

World Shopper Conference 2012

   I am very proud that Ricardo Olivera, from Lisboa, has selected Automotive Space to advert his World Shopper Conference. You can see the banner created for WCS2012. Click on the header to subscribe, or on this link. Below, there are some words written by Ricardo exclusively for Automotive Space’s readers: “Since 2009, I lead a unique and global project to improve car business...

The ‘revolution’ of Mercedes Benz

revolution
  The new Mercedes-Benz platform – CarTogether – which promotes car sharing to reduce emissions and traffic, promised to be a revolution. What we lacked was that the German firm – rather than promoting his products or the image of the brand – it is more precisely using the image of the revolutionary par excellence: ‘Che’ Guevara, with the M-B symbol on his...

NADA Convention 2011 and XXI Congresso Fenabrave: the revolution of Social Media make obsolete the CSI

Nada
  As the GDP can’t be the benchmark of the economy because it does not take into account all the variables of real life but only the consumption, so the CSI can’t be the index with which to judge dealers, because it measures the satisfaction of “just one moment” and nothing else. Few manufacturers – more attentive to the evolution of consumers – does not measure satisfaction...
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