Carmakers


Failures and lotto draw…

lotto
  Electronics has started being used predominantly in the automotive field and its major development has been realized in this sector in the last couple of years. At the beginning of the automotive history the major improvements were obtained by a hard work on the propellers by increasing the compression ratio together with the fuels but the greatest development took place when the ECU and its...

BMW conquering new markets…

BMW
  The market recession is good for some. So it seems for the BMW market team and their product manager colleagues. BMW is targeting its marketing efforts at acquiring new customers who were previously typical of Audi. Throughout the Dolomite Super Ski area which involves 16 ski areas including Cortina and Alta Badia, there are advertisements for the permanent intelligent X-Drive all-wheel drive...

Carmakers’ sperimentations whilst thousands of dealers are drowning!

Speramentation
  New scenarios for Italian dealers: the debarkation of Penske Automotive Group in Italy put in motion many brains and overheated … some phones. Carmakers and associations estimate that 1.000 dealers will go out of the business in Italy in 2012 . How to save these companies from the wreck? Federauto – the italian dealers association – has clear ideas: “it is necessary to...

Build and sell cars is still a good business! Not for everyone.

Build-225x300
  Noting the difficulties of Chrysler and GM, the dreaded sale of Opel, the drastic restructuring of many OEMs, but also the ‘extermination’ of thousands of dealers in Italy and around the world – people I meet ask me if it still worth to build and sell cars. The impressions and the… ‘stomach ache’ of those who are suffering ‘in the trenches of the automotive’...

Facts and figures unmask the 3 digit growth of the EVs theorem! Only Audi speaks clearly!

EVs
  Jato Dynamics presented the data of the EV’s registrations in Europe. Hooray: compared to 2010, the sales grew by 938%! Nine-hundred-thirty-eight percent!! A successful market, despite the controversies. I feel the bad smell of lies. Over 7 million registrations, 5,222 were electric cars, less than 0.001% of the total market. Last year were 507. In Germany 1,020, France 953, Norway...

Automotive, August 2011: STOP spitting out such nonsense!

August2011
  Italian Market, August 2011: of the 70.307 total vehicles registered, more than 42% (29.929) have been matriculated during the last… 3 days of the month. From January 1st more than the 35% of the italian total registrations were developed in the last 72 hours of each month! Let us understand this strange phenomenon. Some manufacturers contacted to give an explanation for this strange...

Thinking of Japanese design

Japanese
  Thinking about Japanese design, I think we are in the phase where it does not receive any push to keep them always interesting and be able to create emotions. Until few years ago, Japanese design was powered by the legacy that absorbed by the advice of italian coach builders and designers, who with their proposals could combine elegance and emotions with advanced Japanese technology. Those elements...
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