Beetle


Remember those great Volkswagen ads?

Remember those great Volkswagen ads?
In 1959 Volkswagen was at a turning point: in the previous year it sold 150,000 Beetles in the USA, dangerously approaching the maximum result obtainable through the word-of-mouth among customers. To avoid the stagnating sales the choice is only one: to develop an advertising campaign. The DDB won the selection among 400 advertisers,until then the DDB had advertised department stores, (Israeli) airlines,...