Africa
Interview with Paolo Gagliardo, Head of Brand Lancia/Chrysler for EMEA – 2^nd part

…the first part!
GLOBALISATION! This term should allow you to achieve a product that is in line with the tastes of the “entire world”, with the underlying principle of listening to your customers. Are Lancia and Chrysler getting to grips with this term? Do they listen to the large mass of customers who are trying to convey their expectations? If not, what’s missing and what...