Subaru
THE CASE OF SAAB AUTOMOBILE AB – From core capabilities into core rigidities – A trajectory towards demise (Second Part)
THE FIRST PART
GM‘s decision to develop products for a wider market (thus losing appeal in the eyes of historical customers) and inconsistent industrial choices (“sometimes it seemed that everything had to be produced in Rüsselsheim, other times in Trollhättan, even Opel cars”) lead to an inevitable decline in sales.
Only the collapse recorded in 1996 (90,000 cars) convinced the Americans...
Time stays, carmakers go.
In Italy, in five years, carmakers have lost more than 1,600 dealers, while the dealers of trucks (550 in 2009), today are only 110.
Also in the ultra-efficient US there was a die-off: NADA-data shows that more than 6,500 dealers have disappeared. Whilst of the remaining 17,665 dealerships, 5,000 of them sell less than 10 new cars per month, and 7,000 fewer than 30 per month.
These numbers in Europe...
