Mini
What do I have to expect if I choose a hybrid car? (Parallel hybrid)
After the posts about the CNG and LPG engines, let’s focus on the hybrid cars and their advantages.
Hybrid vehicles use multiple traction energy generation systems (they normally combine a thermal and an electric power unit), combined with a system to recover energy during slowing down and braking.
Hybrid cars can be classified into three types:
PARALLEL HYBRID
Thermal engine and electric motor...
In search of the lost platform (as long as cross-segment)
Watchword: share. It matters little that if we are talking about social networks or platforms. The first is the reality of the moment, the other a necessity for the cars manufacturer, searching for the magical tool that allows to churn out new models in bursts, while maintaining a unique structure, from the city car to the SUV.
If the concept of shared platform applies to similar segments, for which...
Interview with Sergio Solero, Sales Director of BMW Italy – 2^nd Part
…the first part.
Considering the above, the increase of taxation on the car should not be viewed as positive with respect to alternatives taxation on citizens?
The automotive industry is an asset for the economy. In terms of turnover, tax contribution, job-creation.
We believe that something in terms of taxation can be done to move the sector, although we are in a complex scenario like the present.
A...
Interview with Sergio Solero, Sales Director of BMW Italy – 1^st Part
Interview Date: July 31, 2012
Professional Profile: Sergio Solero
Notes: Interview by Pietro Montagna
Among its many commitments, in Italy and abroad, we were able to reach Dr. Sergio Solero, Sales Director of BMW and Mini cars in Italy.
The replies received worth the long wait, thanks to the right perception of the spirit of our blog by Dr. Solero. Starting from this premise we wish you a good reading...
Interview to Marco Saltalamacchia
Interview Date: March, 14th 2012.
Professional Profile: Marco Saltalamacchia
Remarks: Interview carried by Pietro Montagna
I have asked Mr. Marco SALTALAMACCHIA (former Senior Vice President of BMW Sales & CEO of BMW Italy SpA) some thoughts about the future of our sector.
Good Morning Mr. Saltalamacchia, the current crisis of the European Automotive Market triggered a huge brainstorming...
Manufacturer Alliances: Good or bad?
The recent announcement by PSA and GM of their intended strategic alliance is one of many such alliances between various manufacturers.
But when do these alliances start diluting brand equity?
In the past the first tentative alliances were based on purchasing power formats. Then the inevitable creep sets in with manufacturers sharing platforms, major components, engines and indeed entire vehicles.
There...
This is… or no?
This is the MINI we want! This is the Fiesta we want! This is…
This is the latest Fiat commercial. It could have been authored by Silvio B. himself. It would have been perfect for the Italy we experienced until a couple of weeks ago. Too bad that it has been broadcasted just a little too late. Now everything is different. Well, may be this is a kind of wishful thinking. Anyway, the Fiat Group...
A new European Brand: QOROS.
QOROS. Remember this name.
This is a new official brand since November the 28th, founded by a joint venture between Chery and Israel Corporation, with active operational participation of Magna (who wanted to buy Opel in 2009). A powerful agreement between the largest Chinese Car provider (for the last 8 years at least) and one of the biggest Israeli Holdings.
The news was not emphasized enough...
