Mini


In search of the lost platform (as long as cross-segment)

piattaforma
  Watchword: share. It matters little that if we are talking about social networks or platforms. The first is the reality of the moment, the other a necessity for the cars manufacturer, searching for the magical tool that allows to churn out new models in bursts, while maintaining a unique structure, from the city car to the SUV. If the concept of shared platform applies to similar segments, for...

Interview with Sergio Solero, Sales Director of BMW Italy – 2^nd Part

Sergio Solero
   …the first part. Considering the above, the increase of taxation on the car should not be viewed as positive with respect to alternatives taxation on citizens? The automotive industry is an asset for the economy. In terms of turnover, tax contribution, job-creation. We believe that something in terms of taxation can be done to move the sector, although we are in a complex scenario like...

Interview with Sergio Solero, Sales Director of BMW Italy – 1^st Part

Sergio Solero
  Interview Date: July 31, 2012 Professional Profile: Sergio Solero Notes: Interview by Pietro Montagna Among its many commitments, in Italy and abroad, we were able to reach Dr. Sergio Solero, Sales Director of BMW and Mini cars in Italy. The replies received worth the long wait, thanks to the right perception of the spirit of our blog by Dr. Solero. Starting from this premise we wish you a good...

Interview to Marco Saltalamacchia

Saltalamacchia
  Interview Date: March, 14th 2012. Professional Profile: Marco Saltalamacchia Remarks: Interview carried by  Pietro Montagna   I have asked Mr. Marco SALTALAMACCHIA (former Senior Vice President of BMW Sales & CEO of BMW Italy SpA) some thoughts about the future of our sector. Good Morning Mr. Saltalamacchia, the current crisis of the European Automotive Market triggered a huge brainstorming...

Manufacturer Alliances: Good or bad?

manufacturer
  The recent announcement by PSA and GM of their intended strategic alliance is one of many such alliances between various manufacturers. But when do these alliances start diluting brand equity? In the past the first tentative alliances were based on purchasing power formats. Then the inevitable creep sets in with manufacturers sharing platforms, major components, engines and indeed entire vehicles. There...

This is… or no?

Limousine
  This is the MINI we want! This is the Fiesta we want! This is… This is the latest Fiat commercial. It could have been authored by Silvio B. himself. It would have been perfect for the Italy we experienced until a couple of weeks ago.  Too bad that it has been broadcasted just a little too late. Now everything is different. Well, may be this is a kind of wishful thinking. Anyway, the...

A new European Brand: QOROS.

qoros
    QOROS. Remember this name. This is a new official brand since November the 28th, founded by a joint venture between Chery and Israel Corporation, with active operational participation of Magna (who wanted to buy Opel in 2009). A powerful agreement between the largest Chinese Car provider (for the last 8 years at least) and one of the biggest Israeli Holdings. The news was not emphasized...
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