Market


Why does PSA want to buy OPEL and VAUXHALL?

psa
  Why does PSA want to buy OPEL and VAUXHALL? A truly intriguing question for the experts, because none of these, except of course ones PSA, are able to answer. And this because it lacks any economic or industrial or commercial evidence of where the winning secret of the takeover. Opel has not exactly a story of success for the last years, and this it was emphasized by Harald Hendrikse of the...

The list of the most read posts of 2016 on Automotive Space

automotive
  Also this year we like to publish the list of most read posts of Automotive Space. You can see there are more differences from the last post on the most read posts in 2015. For this reason we can confirm that Automotive Space doesn’t aim the last news. Unfortunately from one year we are publishing a fewer number of post because we haven’t abroad correspondents…be patient; we...

50 years ago, the project which motorized Russia

Togliattigrad1
  It is never easy to assess the importance of an event that happened fifty years before, especially when it refers to automotive history. But the collaboration agreement signed between Fiat and the Soviet Ministry of industry for the construction of a car plant in what was then the Union of Soviet Socialist Republics (URSS), and which is celebrating its fiftieth anniversary, deserves to be remembered. On...

The electric car and the CO2 emission

The electric car and the CO2 emission
  More and more the “world wide” politics promotes the development and production of electric cars, shown as a possibility, at least for the mobility, to reduce the pollution. Consequently, car manufacturers are working hard to offer electric vehicles, but I wonder: What certainties have we that electric cars really affect the overall CO2 reduction and what doubts have we still to solve? It...

Dusseldorf: cast a glance over nautical world.

agapi-boating_single-4
  The Dusseldorf Boat Show, which took place during the last week in January, declared the 2016 boating season opened. About the organization of the Exhibition and the attendance figures there is not much to say! The organization is always excellent, a bit rigid (german), but surely efficient and focused on the visitors’ and workers’ needs . Numbers definitely describe it as the first and foremost...

The tsunami autonomous car is drawing near the automotive

autonomous cars
  Getting into a car, which is able to drive autonomously, will become a habit? Probably yes and one day cities will become similar to the minority Report metropolis. These evocative and suggestive images, however, are only the visible part of an iceberg that, although not as dangerous as the one which sink the Titanic, will be able to overturn the whole automotive industry. Insurances, for instance,...

The list of the most read posts of 2015 of Automotive Space

2016
  Automotive Space doesn’t aim the news, but the analysis and insights in the automotive sector. The list of the 10 most read post of all time, is the evidence that our objectives have been achieved. The 10 most read posts of Automotive Space   Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!; (11 Comments) Mystery shopping activities...

Ferrari peels out on Milan Stock Exchange. Perspectives for the share of Maranello

ferrari
  Ferrari is now quoted even on Milan Stock Exchange, after the debut on Wall Street in 2015. What will do the Italian Company, already leader in the racing world and now maybe on the stock market? 2016 is not started in the best ways for the financial market. Actually, even the Chicago PMI data weren’t a good omen, but by now we are used to markets that could overcome everything and almost...

Dieselgate: the ends justify the means?

Volkswagen-B52
  Objectives, results, standards and performance. Are we sure that the ancient motto “the ends justify the means” is achievable? What happens if a Company is put under pressure, particularly when Consumers believe that the brand is incapable of overlooking high standards? Imagine a successful athlete who is “accustomed” to win by his fans. Imagine that on the eve of a competition he –...

Sailing by sea or living on the sea? The debut of Overblue, the crossover

Overblue 44
  Among the innovations at the Boat Show of Cannes and Genoa it couldn’t go unnoticed a “strange” boat, which could be similar to a house boat at a cursory look. Actually, at a second look even a layman realized that Overblue it’s not a simple houseboat but that have behind a very innovative concept and a lot of design work. We were lucky enough to meet the designer of Overblue, the architect...

Luxury brand have been trouble with the strange sore… Tesla!

2015-tesla-model-s
  I must say first of all that: the electric car fascinates me, I like its way to move without vibrations and with little noise. The electric engine seems to me elegant, with its round components which just rotate, almost without tremors. The efficiency is a byproduct of this elegance, with its 85/90% outclasses any internal combustion engine for automotive applications and it is comparable only...

Electric hybrid vehicles and their consumptions

auto ibride
  For all of us, the electric hybrid vehicles and the electric pure ones by now mean reduction in consumption and therefore less CO2 emissions and more environmental protection, even if there are conflicting opinions because of the damages caused from the extraction of metals needed to build electric motors (see the post ‘Interview to professor Ivan Maio of the Polytechnic in Turin‘). Electric...

The digital dealer isn’t a solution, rather it is a problem!

Digital Dealer
  The category of most-read post ever, on Automotive Space (IT), concerns the guarantee of compliance, or the legal; we refer to more than 50,000 consultations in just over four years. A trend that increases with increasing sales of used cars; probably because the closer it approaches to second-hand market, the more people need information… or even because the more sales are high, the higher...

Seventh commandment: you shall not steal (the outboard motor…)

outboard motor
  The theft of outboard motors, as well as that of small boats, dinghies and water motors, isn’t a recent phenomenon but in the last years it has become more frequent and organized. Ports and marinas, yacht clubs and associations, retailers’ sites and stores are increasingly “visited” by thieves. The outboard motor it’s an object easy to remove and transport, with a high intrinsic value...

The myths of autonomous cars

Google Car
   Automotive Space has already dealt with autonomous cars, for instance in this post which reported people’s impressions on the topic. But in the meanwhile the matter is become more and more current, also because the “bricks” – needed to build up the structure of this type of vehicle – still continue to be added. By now it is a little wonder that a car can...

9th survey by AS. EV car registrations are still very low, why?

electric vehicles
  EV car registrations are still very low, why? 91 votes: Is the Automotive Professional tired because of the warm? A topic that has been already dealt with … or is it uninteresting? Who knows! But the fact remains that the votes, deliberately collected among a large set of selections in order to have opinions and ideas from different points of view, finally can be categorized only in 3...

The China gives up the electrics and the Europe just watches

EVs
  Two months ago I published one post dealing with selling data and the evolution, over the last years, of the electric cars in Europe. To avoid of causing useless wars, I limited to reporting market data (ACEA) and to suggesting how to read them analytically and how to contextualize them. But in private, someone wanted to charge me with provincialism, saying for instance: “…Pietro, but...

Total Ecology: Am I dreaming or am I serious?

Arcona 380 Z
  Shipyards, which manufacture super fast and super motorized boats, advertise ecological solutions and environmental protection often unlikely. As it happens in the Automotive sector, also in yachting it is hard to find real alternatives in terms of consumptions and pollution and often the solutions adopted – see the electric motor – for now remain debatable because of efficacy and confined...

The electric cars in EU in 2014: it was established their failure

Electric Cars
  This “European” post is originated from some considerations after more years of incentives and more millions of euro thrown away because of the electric. Here, for ex., are the italian data (this blog was born in Italy): 1,104 sales of EV cars, in 2014, of which 246 sold to private (UNRAE data). Essentially in Italy the 0,08% of the auto market, in 2014, represents electric cars, while...

The Smart Configuration

Smart animal
  This time to me it’s hard to split the passionate Giorgio from the Automotive Professional One, but I know most of you will understand me. The configuration of a vehicle is a moment that can be so emotional as rational. And it’s more than this, the configuration is like a driver to incline the customer towards the contract signing (the ‘lucky winner’ among brand-dealer-seller...

Fiat 600, the car is no more a dream

Fiat-600
  According to young people – those of the “2.0” generation, the automobile is an item taken for granted such as the television, dishwasher, internet, smartphone and social network. The car, as modern object of desire, at least for the lucky ones, means to desire not a simply car but “that” one. But for those who were young in 1955, when the Fiat 600 was presented, the automobile was...

Clinic tests, common sense and the desire to truly understand

Clinic Tests
  The Clinic Test is an excellent Market Research tool, a unique moment in which the Consumers, Consultants (marketing, image and communication) and Project Managers of the Company have the opportunity to interact and exchange views about one or more prototypes and a significant representation of the competitive market. It should be an occasion for studying (studying you learn) and understanding...

Dusseldorf boat show, uber alles

Dusseldorf Boat Show
  Dusseldorf boat show, January 2015 ! I can’t find a better title; firstly thanks to the organization, it was so efficient! You get the impression before entering: both if you arrive by public transports (train and tram railway reserved) and by car (organized parking lots with the shuttle service included in the price which leads you to the entrance that you prefer). You enter and find clean...

Peugeot and Citroen: It’s nice to win easy!

Aulnay
  By at least one semester Peugeot and Citroen started a radical transformation of production, managerial, commercial and communication. Talk about the last aspect: the Communication! Money are invested if there is something to communicate and when there are budgets to bind on. Budgets are allocated if there are invoices. Data about Italy and Europe show that there’s turmoil… to put it mildly. From...

New FCA Group: Second semester 2014

World Map
  The Second semester of the year shows positive data for the new FCA Group at a global level, in particular in the European market and the North American one as well. More in detail throughout the semester- just ended- FCA has recorded increases higher than those of both the Spanish and UK market, even with significant increases in double digits. Instead the sales trend in the important German...

Outsourcing in the automotive: does the abuse hurt?

outsourcing
  I’’ve already largely expressed my opinion about the growing precariousness management in the automotive field, which finds its highest expressions in the outsourcing. It was a year ago…. We were convinced that some strategic position couldn’t be the subject of outsourcing and that others, even these strategic ones, during the start-up and re-engineering, could be optimized through...

The sustainable mobility goes through inter-modality

Mobilità sostenibile
  Listening to different observation about the automotive future, and in general about means of transport, I remembered of some notes taken during the lesson of “Economy of Transport” by professor Ennio Forte (UNINA- Federico II University of Neaples – Italy -) some decades ago. In the last years, there were been progresses but, as declared by the White Book of Transport 2011 (EC), the...

What future for the V2V- the communication among vehicles?

v2v
  What diffusion will the vehicles communication have? How will the V2V evolve? Will it be a sort of Big Brother or a helpful service? The truth, as always happens, lies in the middle and also the V2V case follows the rule. What about it? V2V stand for Vehicle-to-Vehicle and it is simply to understand that this technology tries to establish a temporary communication among vehicles in short-range...

The LPG and CNG help you, such as the electrics

gpl
  The plan, which foresees about 3,000 LPG fuel stations and 1,000 CNG ones to the end of 2012, is proceeding at a steady pace toward the goal. Actually Fiat Professional has already monitored 3065 LPG points (+40 closed) and 908 CNG points (+8 closed) regularly active (data September 7, 2012). In spite of this, a subtle and insightful enemy, the electric Lobby, which includes several devices...

The target doesn’t exist anymore in the automotive

Target
    It seems simple, as in a textbook : given the BRAND MODEL of a X segment, it will always exist: A first target, the owner of the same segment; A second target: climbers (from smaller segments or neomotorized) and downshifters (target neglected in the Italian Automotive culture) coming from bigger segments. The target is always been the centre around which the supporting job to the marketing...
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