Market


Does anybody calculate the damages of the false influencers on the Web Reputation?

Reputation
  After 7 years of uninterrupted publications and more than 800 unedited posts published, mostly evergreen, I often want to look at some previous posts. Among the many that I am particularly fond of, and most of them not written by me, there are some that are very current; despite they having been published many years ago. One of these is the post on the WEB REPUTATION; focused on how the web...

The automotive dealers haven’t changed their core business yet

core-business
  Excited by the increasing data related to the 2017, there are, however, automotive dealer, multi-brand, and service operators who are sulky and whiny. Of course, a positive signal it’s better than a negative one but, as Catalano (italian comic actor), would say, those numbers hide some truths that many pretend not to see. Dealers complain about the reduction in margins, despite the closure...

Surveys and market researches: reliable results?

  After Brexit, American election day (as well as after every wrong electoral prediction) pollsters and researchers are under discussion. The recurring question is: Is it possible to make mistakes so clamorous? First of all it must be said that political pollster and market researcher do different jobs, only in some way similar. The shared aspect is the focus on a target, the not shared thing...

Spare parts bought online, the end of the workshops?

spare parts
  In many years who sells new cars can sustain especially with several collateral activities, which in the end, analysing the balance sheets, are not at all collateral. Warehouse, Workshop, Bodywork, Financial Services and Insurance represent much more than “forced activities” to have a mandate. The quickest to look around have turned their company into a multitude of activities on...

A KPI will save the entire Automotive field or it will bury us?

kpi
  There is no sector in which it is possible to disregard a trivial KPI. But let’s start by saying what a KPI is: it is a dashboard. It is a screen, an A4 sheet, which shows the trends of a given variable that, and we will talk about this, has a decisive influence on a business. Let’s start with a prejudicial element that divides an entrepreneurial activity from all the rest. I can...

LPG systems, layout and security

LPG
  One of the most known indicator that gives us an immediate idea about the safety level provided by a vehicle is the number of stars rated during the Euro NCAP test. The stars are rated to the shock tests passed and to the presence of security – related contents. Thanks to the tightening up both of the tests and the calculation method, today we have on our vehicles an infinitive of electronic...

Electric cars: ready for camping?

electric-cars
  Do we have everything? Sleeping bag? Gas stove? Pile? Anti mosquitos? Fans? Suited clothes for winter and summer? In a few words everything you need for a basic camping, we should have and use it at home if we will buy an electric car. You may thing that the hot had got on top of me but no, my friends, the engineers Roberto Barbiero, Ivan Maio and me are ready to sustain what may seem a paradox. If...

Digital Automotive: if you are too far ahead, you may risk to burn yourself

Digital-Automotive
  The future is in the digital, actually, it is the present; if your company isnÕt ready to ride the wave of the Digital automotive you are the dinosaur that is disappearing! Now this is a mantra repeated endlessly to the point that someone wonders: “could it be real what they go on telling us in every meeting?” Good question … but maybe not! Only because “everybody”...

It is enough the name and not the essence. Digital natives and the automotive.

millennials
  On this blog, several times, we have dealt with the increasing role that, those who are commonly called “the digital natives“, are playing in the communication, in the image and in the bigger cauldron called Marketing. Everyone in the automotive field, from the simple dealer to the big OEM, has to face them. The questions which, basically, arise are two: Who are the digital natives? Which...

Dusseldorf exhibition 2018: How it went

BOOT-Dusseldorf-2013
  It is not simple dealing about the Dusseldorf Boat Show without being repetitive. In the years of crisis, while almost all the other show of the same field was loosing pieces, credibility and visitors, the Dusseldorf Boot grew up until to become the most important in Europe. The progressive breakdown of the Mediterranean shows in Genoa, Barcelona, Paris and London has inevitably brought professionals...

Why should we say thanks for every complaint we received?

complaint
  Starting an article with such a title, which means in itself a “strange“, “particular” question which could cause laughter to most, has, actually, a specific basis which we will try to explain. Why would we thank for a complaint? Each of us was a customer, or is one now or will be one and you’ve had a chance to have “first-hand experience” the unexpected...

Why does PSA want to buy OPEL and VAUXHALL?

psa
  Why does PSA want to buy OPEL and VAUXHALL? A truly intriguing question for the experts, because none of these, except of course ones PSA, are able to answer. And this because it lacks any economic or industrial or commercial evidence of where the winning secret of the takeover. Opel has not exactly a story of success for the last years, and this it was emphasized by Harald Hendrikse of the...

The list of the most read posts of 2016 on Automotive Space

automotive
  Also this year we like to publish the list of most read posts of Automotive Space. You can see there are more differences from the last post on the most read posts in 2015. For this reason we can confirm that Automotive Space doesn’t aim the last news. Unfortunately from one year we are publishing a fewer number of post because we haven’t abroad correspondents…be patient; we...

50 years ago, the project which motorized Russia

Togliattigrad1
  It is never easy to assess the importance of an event that happened fifty years before, especially when it refers to automotive history. But the collaboration agreement signed between Fiat and the Soviet Ministry of industry for the construction of a car plant in what was then the Union of Soviet Socialist Republics (URSS), and which is celebrating its fiftieth anniversary, deserves to be remembered. On...

The electric car and the CO2 emission

The electric car and the CO2 emission
  More and more the “world wide” politics promotes the development and production of electric cars, shown as a possibility, at least for the mobility, to reduce the pollution. Consequently, car manufacturers are working hard to offer electric vehicles, but I wonder: What certainties have we that electric cars really affect the overall CO2 reduction and what doubts have we still to solve? It...

Dusseldorf: cast a glance over nautical world.

agapi-boating_single-4
  The Dusseldorf Boat Show, which took place during the last week in January, declared the 2016 boating season opened. About the organization of the Exhibition and the attendance figures there is not much to say! The organization is always excellent, a bit rigid (german), but surely efficient and focused on the visitors’ and workers’ needs . Numbers definitely describe it as the first and foremost...

The tsunami autonomous car is drawing near the automotive

autonomous cars
  Getting into a car, which is able to drive autonomously, will become a habit? Probably yes and one day cities will become similar to the minority Report metropolis. These evocative and suggestive images, however, are only the visible part of an iceberg that, although not as dangerous as the one which sink the Titanic, will be able to overturn the whole automotive industry. Insurances, for instance,...

The list of the most read posts of 2015 of Automotive Space

2016
  Automotive Space doesn’t aim the news, but the analysis and insights in the automotive sector. The list of the 10 most read post of all time, is the evidence that our objectives have been achieved. The 10 most read posts of Automotive Space   Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!; (11 Comments) Mystery shopping activities...

Ferrari peels out on Milan Stock Exchange. Perspectives for the share of Maranello

ferrari
  Ferrari is now quoted even on Milan Stock Exchange, after the debut on Wall Street in 2015. What will do the Italian Company, already leader in the racing world and now maybe on the stock market? 2016 is not started in the best ways for the financial market. Actually, even the Chicago PMI data weren’t a good omen, but by now we are used to markets that could overcome everything and almost...

Dieselgate: the ends justify the means?

Volkswagen-B52
  Objectives, results, standards and performance. Are we sure that the ancient motto “the ends justify the means” is achievable? What happens if a Company is put under pressure, particularly when Consumers believe that the brand is incapable of overlooking high standards? Imagine a successful athlete who is “accustomed” to win by his fans. Imagine that on the eve of a competition he –...

Sailing by sea or living on the sea? The debut of Overblue, the crossover

Overblue 44
  Among the innovations at the Boat Show of Cannes and Genoa it couldn’t go unnoticed a “strange” boat, which could be similar to a house boat at a cursory look. Actually, at a second look even a layman realized that Overblue it’s not a simple houseboat but that have behind a very innovative concept and a lot of design work. We were lucky enough to meet the designer of Overblue, the architect...

Luxury brand have been trouble with the strange sore… Tesla!

2015-tesla-model-s
  I must say first of all that: the electric car fascinates me, I like its way to move without vibrations and with little noise. The electric engine seems to me elegant, with its round components which just rotate, almost without tremors. The efficiency is a byproduct of this elegance, with its 85/90% outclasses any internal combustion engine for automotive applications and it is comparable only...

Electric hybrid vehicles and their consumptions

auto ibride
  For all of us, the electric hybrid vehicles and the electric pure ones by now mean reduction in consumption and therefore less CO2 emissions and more environmental protection, even if there are conflicting opinions because of the damages caused from the extraction of metals needed to build electric motors (see the post ‘Interview to professor Ivan Maio of the Polytechnic in Turin‘). Electric...

The digital dealer isn’t a solution, rather it is a problem!

Digital Dealer
  The category of most-read post ever, on Automotive Space (IT), concerns the guarantee of compliance, or the legal; we refer to more than 50,000 consultations in just over four years. A trend that increases with increasing sales of used cars; probably because the closer it approaches to second-hand market, the more people need information… or even because the more sales are high, the higher...

Seventh commandment: you shall not steal (the outboard motor…)

outboard motor
  The theft of outboard motors, as well as that of small boats, dinghies and water motors, isn’t a recent phenomenon but in the last years it has become more frequent and organized. Ports and marinas, yacht clubs and associations, retailers’ sites and stores are increasingly “visited” by thieves. The outboard motor it’s an object easy to remove and transport, with a high intrinsic value...

The myths of autonomous cars

Google Car
   Automotive Space has already dealt with autonomous cars, for instance in this post which reported people’s impressions on the topic. But in the meanwhile the matter is become more and more current, also because the “bricks” – needed to build up the structure of this type of vehicle – still continue to be added. By now it is a little wonder that a car can...

9th survey by AS. EV car registrations are still very low, why?

electric vehicles
  EV car registrations are still very low, why? 91 votes: Is the Automotive Professional tired because of the warm? A topic that has been already dealt with … or is it uninteresting? Who knows! But the fact remains that the votes, deliberately collected among a large set of selections in order to have opinions and ideas from different points of view, finally can be categorized only in 3...

The China gives up the electrics and the Europe just watches

EVs
  Two months ago I published one post dealing with selling data and the evolution, over the last years, of the electric cars in Europe. To avoid of causing useless wars, I limited to reporting market data (ACEA) and to suggesting how to read them analytically and how to contextualize them. But in private, someone wanted to charge me with provincialism, saying for instance: “…Pietro, but...

Total Ecology: Am I dreaming or am I serious?

Arcona 380 Z
  Shipyards, which manufacture super fast and super motorized boats, advertise ecological solutions and environmental protection often unlikely. As it happens in the Automotive sector, also in yachting it is hard to find real alternatives in terms of consumptions and pollution and often the solutions adopted – see the electric motor – for now remain debatable because of efficacy and confined...

The electric cars in EU in 2014: it was established their failure

Electric Cars
  This “European” post is originated from some considerations after more years of incentives and more millions of euro thrown away because of the electric. Here, for ex., are the italian data (this blog was born in Italy): 1,104 sales of EV cars, in 2014, of which 246 sold to private (UNRAE data). Essentially in Italy the 0,08% of the auto market, in 2014, represents electric cars, while...
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