Bertone, the epilogue of the last coachbuilder

Logo Bertone
  It took little more than 100 years (102 to be exact) for a trademark, symbol of the design, to be smashed up in pieces. This is the perfect example of how a generational shift is important in a company. No school, university or a master can ever transmit passion, tradition and pride. Personally, I learned the news of the failure of this company symbol and its auction “of what is left”...

QNX: the future and the present of the infotainment

Maserati rear obstacle
  QNX Software Systems Ltd is released by BlackBerry leading provider of operating systems, middleware, development tools and professional services for integrated systems. Audi, Siemens, General Electric, Cisco and Lockheed Martin use QNX technology for their on-board systems, medical device, industrial automation, router and more. QNX announced at the CES 2015 in Las Vegas, the last January 5th,...

Jaguar: new models and engines

Jaguar XE
  Jaguar officially announced the upcoming arrival of the XE, the new “middle” model that is going to fight against the premium models for excellence, like the German BMW 3 Series, Mercedes C-Class and Audi A4. The car will be the heir of the unlucky X -Type, which production was deleted in 2009 and never had as successful as hoped. The market debut is awaited in the late 2014. The...

British Renaissance

  Months ago I signed a subscription to Automotive News, digital magazine that keeps me informed in what’s going on in the automotive world in Europe and the States, and I read that in Europe despite the divestiture of brands such as Dahiatsu there are Japanese who continue to believe and invest, with prospects of double-digit growth in the coming years. In particular, I was amazed at how...

Interview to Daniele Maver, President of Jaguar and Land Rover Italy.

  Interview Date: 18th February 2012. Professional Profile: Daniele Maver The Italian Market keep falling, while the Worlwide one keep growing. Over 2011, the Italian Light Passengers Market (Cars + Light Commercial Vehicles) scored 2.5% in the world (being 3.7% in 2008). Did any changes occur against our Market while being approached by OEM? Are you aware of any deadline in the Chinese Calendar?...

Manufacturer Alliances: Good or bad?

  The recent announcement by PSA and GM of their intended strategic alliance is one of many such alliances between various manufacturers. But when do these alliances start diluting brand equity? In the past the first tentative alliances were based on purchasing power formats. Then the inevitable creep sets in with manufacturers sharing platforms, major components, engines and indeed entire vehicles. There...
Page 1 of 11