GM


Becoming the Jetsons! CES 2015

CES 2015
   The great international car shows, Geneva, Detroit, Beijing, New Delhi are glittering opportunities to present new cars and boost – thanks to media coverage – the most important sector of the world economy. Between dealers, only a few know that in January ALL the carmakers attended in Las Vegas a trade show which represents the future of the technics applied to everyday life:...

QNX: the future and the present of the infotainment

Maserati rear obstacle
  QNX Software Systems Ltd is released by BlackBerry leading provider of operating systems, middleware, development tools and professional services for integrated systems. Audi, Siemens, General Electric, Cisco and Lockheed Martin use QNX technology for their on-board systems, medical device, industrial automation, router and more. QNX announced at the CES 2015 in Las Vegas, the last January 5th,...

Sixty years ago, Fiat 600

bozzetto Fiat 600
  At the Geneva Motor Show Fiat presented the “600”, it was the 1955. Let’s skip for now the technical details about the car and try to observe the world of the 1955, far sixty years from now and which seems a geologic era. It was the year in which were born Steve Jobs, Bill Gates, Kevin Costner, Ornella Muti, Michel Platini, Alain Prost, Susanna Camusso, Enrico Mentana,...

Downsizing inside the automotive: another hoax that vanishes

Downsizing auto
  More than two years ago I instilled the doubt about the Downsizing “trend”, which was all the rage inside the automotive, and about the Economics of decline. My argument, with all humility towards leaders and excelled speakers’ opinion (who benefit JUST in saying certain declarations and not thanks the truthfulness, NOW ready to change the repertory of their interventions)...

November: the FIAT Group in the world

500 gigante
  According to the main global markets data of November 2013 we can try to make a view, concise but accurate, on the trend of our National Builder about the main markets in the world, also expressing thoughts and forecasts. European automotive market, overall, registered in November a little growth of 0.9%, this marks the end of the month with an increasing trend for the 3rd consecutive month. In...

The customers will enjoy every comfort, but the Dealers?

Chevrolet
  The Chevrolet has officially announced the abandonment of the European market at the end of 2015. The decision, which was declared at the beginning by the American headquarter, has been confirmed as irrevocable by the same top management GME. The Chevrolet won’t officially take part anymore both in the Western and in the Eastern Europe because of the high competitive business model and...

Liberté, Égalité, Fraternité! Vive la France, vive l’Europe!

Liberte
  Do you remember the article on car purchases by the Italian State, which has stimulated a heated debate on this blog? With all the related discussion on globalization, market and liberalization? Well brace yourselves because while half of Europe is drifting, the other half knows where is going, and without wanting to be ironic, hats off to their rulers! We start recalling that in the European...

Brazil and the Fiat, a 2012 record

Fiat Brazil
  The Brazilian car market ended 2012 as the best year in its history, with a volume of 3,634,510 units sold (cars + LCVs), an increase of 6.1% compared to 2011. Fiat sold 838,219 vehicles, establishing the best result in its history in 36 years of presence in Brazil and once again confirming Market leader with 23.1% share (it is the eleventh in a row!), an increase of 11.1% on 2011; ahead of...

In Russia Ghosn beats Marchionne 31 to 1. Nasdrovie Tovarish!

Russia
  While in Italy manufacturers, importers and dealers are losing dozens of employees and millions of euro every day – and Fiat develops his worst results in the last 30 years – in Russia the Carmakers seems to play war games. The Russian market is a great opportunity for manufacturers and dealers: last year, 2,652,000 cars were sold with a growth of 39.1% over 2010. As reported by Focus...

European people urgently needs an Industrial Automotive Project

European
  In 2008 the global financial crisis hit European Economy reducing real purchase power and effecting commodities sectors, including the automotive. Markets started to decline and the European Governments decided to support automotive, considering the high impact over GDP. In All Top 5 European markets, scrap incentive schemes were introduced in order to stimulate market demand and push low emission...

Interview to Marco Saltalamacchia

Saltalamacchia
  Interview Date: March, 14th 2012. Professional Profile: Marco Saltalamacchia Remarks: Interview carried by  Pietro Montagna   I have asked Mr. Marco SALTALAMACCHIA (former Senior Vice President of BMW Sales & CEO of BMW Italy SpA) some thoughts about the future of our sector. Good Morning Mr. Saltalamacchia, the current crisis of the European Automotive Market triggered a huge brainstorming...

Global cars sales outlook – March 2012

March 2012
  “2012 started full of uncertain for OEMs in the automotive industry” this was how I started my article last month. At that time reports on January Chinese market performance were not yet available and when they arrived, with an incredible 26% lost year on year, Car OEMs Top Executives become really nervous. Chinese data were affected by the Chinese New Year falls, with fewer working days,...

Manufacturer Alliances: Good or bad?

manufacturer
  The recent announcement by PSA and GM of their intended strategic alliance is one of many such alliances between various manufacturers. But when do these alliances start diluting brand equity? In the past the first tentative alliances were based on purchasing power formats. Then the inevitable creep sets in with manufacturers sharing platforms, major components, engines and indeed entire vehicles. There...

XXI Congresso Fenabrave. Fiat: novo Uno or nuova Panda?

Panda Brasile
  Everything has changed! In 2011, 370,000 Portuguese has ‘landed’ in Brazil and thousands of Spaniards have ‘invaded’ Argentina. With so many hopes and their workforce. The eighteenth century’s scenarios in black and white of Ellis Island and the migration to South America after the IIWW are unexpectedly reproduced. Brazil, land of promise for the automotive (not...

Green Car Korea Motor Show 2011

Corea
  Between the 28th and the 30th of September 2011 the “GREEN CAR GLOBAL VENTURE FORUM” took place in Kimdaejung Convention Center over Gwangju (the sixth biggest metropolitan city in Korea) placed in South of Korea. Automotive Space was sitting there as spectator too! First staged in 2010, this event is the largest auto show relevant to Green Car in Korea. The intended mission is to gather...

Standards! A new absurd war for dealers: the ‘retaliation’ of the OEMs.

Standards
  As reported by Automotive News, Jim Peruto, a dealer in Pennsylvania, is considering – reluctantly – the purchase of a new building for his dealership. This new facility will replace the existing store that cost $20 million to build just six years ago. “Mercedes-Benz told me it was their most beautiful dealership in the world before they told me that I didn’t conform”. Mr....

Facts and figures unmask the 3 digit growth of the EVs theorem! Only Audi speaks clearly!

EVs
  Jato Dynamics presented the data of the EV’s registrations in Europe. Hooray: compared to 2010, the sales grew by 938%! Nine-hundred-thirty-eight percent!! A successful market, despite the controversies. I feel the bad smell of lies. Over 7 million registrations, 5,222 were electric cars, less than 0.001% of the total market. Last year were 507. In Germany 1,020, France 953, Norway...

Automotive, August 2011: STOP spitting out such nonsense!

August2011
  Italian Market, August 2011: of the 70.307 total vehicles registered, more than 42% (29.929) have been matriculated during the last… 3 days of the month. From January 1st more than the 35% of the italian total registrations were developed in the last 72 hours of each month! Let us understand this strange phenomenon. Some manufacturers contacted to give an explanation for this strange...

Automotive communication: different roles between OEM and dealers.

OEM
  Advertising and the art to manage the emotions of clients.  Advertising is considered the most powerful tool of marketing, has no limits or borders and has become an integral part of the economy in the world. Dorothy Miller the 2011 Nada Convention has analyzed this argument, noting that in the United States today, nearly 40% of car buyers do not trust most of the traditional media such as...

NADA Convention 2011 and XXI Congresso Fenabrave: the revolution of Social Media make obsolete the CSI

Nada
  As the GDP can’t be the benchmark of the economy because it does not take into account all the variables of real life but only the consumption, so the CSI can’t be the index with which to judge dealers, because it measures the satisfaction of “just one moment” and nothing else. Few manufacturers – more attentive to the evolution of consumers – does not measure satisfaction...

Want to sell more new cars? Listen really what women want!

woman car
  Let us for a moment ‘in the shoes’ of a woman who works, manages house and children, goes to the bank, to the accountant, to a theater, in a library, and takes charge of organizing the weekend and holidays for the whole family. About this woman – in the world of automotive marketing in Italy – there is almost no trace. Yet in our country, the balance of car registrations has...
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