Events


Does anybody calculate the damages of the false influencers on the Web Reputation?

Reputation
  After 7 years of uninterrupted publications and more than 800 unedited posts published, mostly evergreen, I often want to look at some previous posts. Among the many that I am particularly fond of, and most of them not written by me, there are some that are very current; despite they having been published many years ago. One of these is the post on the WEB REPUTATION; focused on how the web...

It is enough the name and not the essence. Digital natives and the automotive.

millennials
  On this blog, several times, we have dealt with the increasing role that, those who are commonly called “the digital natives“, are playing in the communication, in the image and in the bigger cauldron called Marketing. Everyone in the automotive field, from the simple dealer to the big OEM, has to face them. The questions which, basically, arise are two: Who are the digital natives? Which...

Dusseldorf exhibition 2018: How it went

BOOT-Dusseldorf-2013
  It is not simple dealing about the Dusseldorf Boat Show without being repetitive. In the years of crisis, while almost all the other show of the same field was loosing pieces, credibility and visitors, the Dusseldorf Boot grew up until to become the most important in Europe. The progressive breakdown of the Mediterranean shows in Genoa, Barcelona, Paris and London has inevitably brought professionals...

Why Alfa Romeo Stelvio will be my next car

Alfa Romeo Stelvio
  Saturday, February 11, I spent a beautiful day in the famous test track in Balocco. It was presented in world premiere, before the Official Press Conference in thenext February 22 in Saint Moritz, what will be the next Alfa Romeo SUV, expected for several years, since the exercise of “style” Kamal. The newness are first of all, in the communication mode, this preview “social”...

Turin International Meeting for the 50th Anniversary Alfa Romeo Duetto

Alfa Romeo Duetto
  The 50 years of style icon, the famous Alfa Romeo Duetto, were celebrated at the Turin International Meeting, the second national meeting of 2016, held on the 10th and 11th of September. In particular, on Sunday 11th, the legendary and famous Duetto were exposed as “Queens” in front of the entrance of the gardens of the Stupinigi Castle; summer residence of t he Savoy. About 50 Duettos...

Dusseldorf: cast a glance over nautical world.

agapi-boating_single-4
  The Dusseldorf Boat Show, which took place during the last week in January, declared the 2016 boating season opened. About the organization of the Exhibition and the attendance figures there is not much to say! The organization is always excellent, a bit rigid (german), but surely efficient and focused on the visitors’ and workers’ needs . Numbers definitely describe it as the first and foremost...

Sailing by sea or living on the sea? The debut of Overblue, the crossover

Overblue 44
  Among the innovations at the Boat Show of Cannes and Genoa it couldn’t go unnoticed a “strange” boat, which could be similar to a house boat at a cursory look. Actually, at a second look even a layman realized that Overblue it’s not a simple houseboat but that have behind a very innovative concept and a lot of design work. We were lucky enough to meet the designer of Overblue, the architect...

4 years of Automotive Space

Anniversary Automotive-Space
  4 years have passed since the first English post on Automotive Space was published, and we want to celebrate it! 😉 From April 10, 2011 to date, it have been published 185 posts, each of them original and with no review of car, receiving more than 220 comments! Although these data are significant, however they should be read together with those, which by now constitute the Automotive Space...

Alan Mulally and Google, the odd (odd?) couple?

Alan Mulally
  Does a successful manager of the mechanical sector occupy a position in the board of one of the giants of internet? The alliance may seem unusual but maybe it’s not so much! The manager transferring from a sector to another aren’t infrequent, indeed: who is writing, for instance, saw a manager transferred from the beverage sector to the publishing industry. Not surprising then as...

Young people are not interested in the car!

I giovani
  I was one of the first to broadcast the news that from the Far East and the USA worrying signals about the wants of the new generations were coming. Here I absolutely don’t want to deny the news, but I want to clarify some aspects which, to me, are taking a turn for the worst. Let’s clarify that the answer you are trying to give is originated from superficiality, lack of analysis...

Cellular when driving, “the big vice” of the Italians!

Cellulare al volante
  Sometimes the automobiles suffer from a strange syndrome, with well recognizable symptoms like slight losses directionality, slow reflexes, poor “harmony” with the flow of traffic.The diagnosis is easy: the problem is not of the vehicle but of the driver, distracted by something… This “something” could be, in many cases, a very useful instrument besides: the cellular...

Fiat “buys” in the USA, a hundred years of history

Fiat in USA
  Fiat looked at the USA since the business foundation in 1902 by Senator Agnelli and in 1909 with the building of a factory. The acquisition of Chrysler by Fiat, made official in the first days of January, has had wide media coverage, even if with different interpretations. How much of this acquisition will be positive to the Company, and to those who work in it, to Turin and Italy we will see...

Automotive Space in the 30 most influential European digital media in Martorell

Martorell
  After so much buzz on the Social Networks (Facebook – photos – and Twitter with the hashtag #LeonSTdrivingday) it seems unlikely that some followers do not know that AS has been invited to the presentation of the new Seat LeonST, as one of the four Italians media, within the group exclusive of the 30 most influential digital media in Europe. It was a source of great joy, pride and...

Autopromotec 2013

autopromotec
  Has just ended. The biennial event has registered respectable numbers at the height of the crisis. As well as two years ago, the feedback is undoubtedly positive, at least are not visible the long faces and the gloomy atmosphere as in other shows/fairs /conventions dedicated to the automotive industry. Here are the official numbers numbers: 1,512 companies and 102,536 visitors, including...
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