NADA Convention 2011 and XXI Congresso Fenabrave: the revolution of Social Media make obsolete the CSI

Nada
As the GDP can’t be the benchmark of the economy because it does not take into account all the variables of real life but only the consumption, so the CSI can’t be the index with which to judge dealers, because it measures the satisfaction of “just one moment” and nothing else. Few manufacturers – more attentive to the evolution of consumers – does not measure satisfaction an end...

VOLKSWAGEN & VOLKSWAGEN…no customers’ land?

Volkswagen
The prestigious Wolfsburg Automotive Group has in the recent year shown a clear sign of market growth in selling his robust and reliable vehicles around the world across its several very well known and strong brands. This year sales forecast versus the current turnover are electing the Group as being on the top of sales, beating Toyota’s myth for the very first time in the last recent years. As previously...

The electric innovation: the voice of distrust

Innovation
After the article on the test of Tesla Roadster: “Tesla Roadester: the electrical solution!” the criticisms forwarded privately surpassed public. Comments are welcome in any case because are made politely and with arguments of value that help us to better assess the facts. Before going on I state that what I wrote about the test is exactly what I think, without any kind of conditioning. The...

Want to sell more new cars? Listen really what women want!

woman car
Let us for a moment ‘in the shoes’ of a woman who works, manages house and children, goes to the bank, to the accountant, to a theater, in a library, and takes charge of organizing the weekend and holidays for the whole family. About this woman – in the world of automotive marketing in Italy – there is almost no trace. Yet in our country, the balance of car registrations has progressed...

An Happy…Seat?

Seat
photo credit: mnadi   It’s only been 4 months since all the major TV news and newspapers journalists spread the main points of the so-called “Referendum Marchionne”. Right or wrong most of the media trying to highlight, some in a slightly veiled way, the real change in the time table of the Fiat group workers. In short it seemed that a work timetable was going to tighten up materializing...

HRM…HUMAN RESTRICTED MYOPIA…

HRM
photo credit: Paul Mayne “The Human Resource Management department!”. How many times we heard this sentence in an Organization? Can you ever recall in what kind of event the word HRM is so often pronounced? Hmmm…nope! Come on! You can do it better! Oh boy, I tell you now. Mainly the HRM function should be as follows: “Policies, practices and systems that influence employees behavior, attitudes,...

Toyota Yaris 2012 HYBRID…The Cosmetic Excellence!

Yaris
May 2012 will be a memorable year for the Japanese Style Center with the new Hybrid Toyota Yaris in which tradition, technology, environment and above all aesthetic style come together in a winning mix and explosion of curves and engaging technology from very small details. Therefore an applause to the Japanese Style that in the middle of this timing was able to overcome himself by accepting...

Daimler AG and Algeria, the results of the revolts in North Africa

Algeri
Today on March the 23rd I just got the following press release by Mr. Fabio Franchi (PR at Daimler Italy): “On March 22, 2011, Daimler AG, the Algerian government, and PJS Aabar Investments signed a memorandum of understanding with Regard to the assembly of trucks and buses. The project encompasses the supply of vehicle parts to Algeria for local assembly in Rouiba. Daimler Will Provide technology...

Q…BUT…”HOW MUCH ARE WE QUALIT-ATIVE?”

QQuality
  The argument quality has suffered for years since its birth (within its first publication in 1987 as the nowadays famous ISO 9000) several changes and adjustments (based on the prehistoric BS 5750 BSI – British Standards Institute which among other things had already been proposed to ISO as far back as 1979). You should think its story can be almost traced some twenty years earlier, when...