Interview with Wojciech Halarewicz, CEO of Mazda Italy – 1st Part

CEO Mazda Italia
Interview Date: Jun, 1st 2012. Professional Profile: Wojciech Halarewicz Remarks: Interview carried by  Emilio Perri We were lucky to cross on the “our way” Wojciech Halarewicz, CEO of Mazda Italy, what better opportunity to ask him about his international experience?  Considering the most recent news we cannot but ask for more information on the Alfa Romeo-Mazda agreement, just signed...

Mercedes target change

MB target
The new Mercedes B class television ad, in my opinion, signals a significant communication strategy change that already started with the ads for the E class. Mercedes sales results in Italy are definitely the worst among the three large German manufacturers. One of the reasons is definitely a lack of attention to the customer, as written by Maurizio Sala in his article (link), but a large part of the...

Fiat 500L a design approach

500L
As bloggers we were invited to the presentation of the new Fiat 500L, the small MPV from the Turin company that will replace the “Idea” by the end of the year. We don’t want to talk about the product, even though it deserves to be discussed, since the specialized magazines will do so as soon as the first models hit the road. Instead, we want to talk about the atmosphere, sensations...

Freelance Consultant?…NO THANKS. Leg-Work, PLEASE…!

freelance
In today’s business industries, more and more people are becoming freelancers. Freelancers are most common in fields such as journalism, copywriting, computer programming, graphic design, and other professions in creative sciences such as…Automotive Industry! However, Experts in nearly any field are freelancing these days. During a downturn in the Economy, Companies are apt to hire freelancers...

In Russia Ghosn beats Marchionne 31 to 1. Nasdrovie Tovarish!

Russia
While in Italy manufacturers, importers and dealers are losing dozens of employees and millions of euro every day – and Fiat develops his worst results in the last 30 years – in Russia the Carmakers seems to play war games. The Russian market is a great opportunity for manufacturers and dealers: last year, 2,652,000 cars were sold with a growth of 39.1% over 2010. As reported by Focus...

When scale economy compromises quality

Quality
Using the same parts for different models of cars, and for different brands in the case of auto groups, is definitely an intelligent solution for cost containment and the allocation of fixed costs on a larger number of vehicles, besides the reduction of merchandise in stock by adopting a just in time production system. But sometimes this industrial logic was adopted too hastily and without a careful...

European people urgently needs an Industrial Automotive Project

European
In 2008 the global financial crisis hit European Economy reducing real purchase power and effecting commodities sectors, including the automotive. Markets started to decline and the European Governments decided to support automotive, considering the high impact over GDP. In All Top 5 European markets, scrap incentive schemes were introduced in order to stimulate market demand and push low emission...

Italy: whilst Penske is arriving, Marchione is… departing?

Allen
With trumpets and drums Mr. Rob Kurnick announces the landing of the Penske Group into the land of Fiat: “In Italy the economy is recovering and there are opportunities to grab!” A few days ago the associations of Dealers and Manufacturers – Federauto and Unrae – had spoken a “bit differently” regarding the dramatic situation of all those spitting blood in the italian...

World Shopper Conference 2012

  I am very proud that Ricardo Olivera, from Lisboa, has selected Automotive Space to advert his World Shopper Conference. You can see the banner created for WCS2012. Click on the header to subscribe, or on this link. Below, there are some words written by Ricardo exclusively for Automotive Space’s readers: “Since 2009, I lead a unique and global project to improve car business...

Memorable Experience

experience
Today we live in an era in which we are bombarded with a wealth of information. Today more than ever it is important to sell not only automobiles but also experiences. Automobile companies invest millions of euros in advertising, spokespersons and events. It has almost become a habit for many brands to be open on Sunday, dictated by the company, which is costly for the dealer. On the other hand, few...

British Renaissance

British
Months ago I signed a subscription to Automotive News, digital magazine that keeps me informed in what’s going on in the automotive world in Europe and the States, and I read that in Europe despite the divestiture of brands such as Dahiatsu there are Japanese who continue to believe and invest, with prospects of double-digit growth in the coming years. In particular, I was amazed at how the United...

Are the solutions for creating less pollution really effective?

pollution
During the approval phase for cars, automobile companies are required to comply with the regulations in the NEDC (New European Driving Cycle) established by directive EU 91/441/EC. This regulation calls for a series of tests that must be uniform and repeatable. To guarantee that they can be repeated, the tests are performed not on roads or a track but on dynamometric rollers in a laboratory at a controlled...

Hybrid Ideas …

Hybrid
Hybrid Ideas … If automotive experts would stop saying stupid things about more or less electric vehicles, the world would be a better place. There is a whole variegated bunch of stupidities out there. Some are functional to elegant and content deprived ads and commercials. Well, to be honest, in this case we are dealing with plain lies. Others are technologically flavoured, sound highly innovative,...

Global Automotive Industry Outlook – Feb 2012

outlook
This following article is the second contribution, and is a statement, by focus2move. Global cars sales outlook 2012 started full of uncertain for OEMs in the automotive industry. The Top Executives can count on clear trends just in less than 50% of global markets, while for the rest, the uncertain is really high and they struggle on taking decisions about where to attack and how. In the last years...

FADA calls NADA for a worldwide car Dealers Association

FADA
  FADA – Federation of Indian Dealers Associations – in concomitance with the New Delhi Auto Expo, organized Auto Summit, the convention dedicated to the Indian dealers of cars, trucks, commercial vehicles, motorcycles, three wheelers, four wheelers, buses and bicycles. Yes, even bicycles. What’s so funny? I met a dealer who sells in Delhi – with great revenues –...

Global automotive trends 2011

Automotive trends
Global light vehicle industry in the 2011 continues to grow and is projected at over 75.5 million units, new all-time record, 3.3 million up on last year. In November it was 6.386.000, 5.2 up on last year. All regions achieved year‐on‐year improvements, with the exception of Western Europe which is being hit by the euro-zone debt crisis and is probably entered in recession area in many key countries. Global...

Bifuel or not? This is the question…Part 2

Bifuel
Here follows the analysis of LPG-CNG  started in the past weeks with questions and answers: Life of LPG-CNG injectors around 30000 miles As mentioned is always advisable to switch to LPG with gasoline especially if you make long-distance routes, for short routes this problem does not exist. Replace LPG-CNG filter every 10000miles The cost is very limited (less than simple operation, and 25 euros) Engine...

XXI Congresso Fenabrave. Fiat: novo Uno or nuova Panda?

Panda Brasile
Everything has changed! In 2011, 370,000 Portuguese has ‘landed’ in Brazil and thousands of Spaniards have ‘invaded’ Argentina. With so many hopes and their workforce. The eighteenth century’s scenarios in black and white of Ellis Island and the migration to South America after the IIWW are unexpectedly reproduced. Brazil, land of promise for the automotive (not only)....

A new European Brand: QOROS.

qoros
  QOROS. Remember this name. This is a new official brand since November the 28th, founded by a joint venture between Chery and Israel Corporation, with active operational participation of Magna (who wanted to buy Opel in 2009). A powerful agreement between the largest Chinese Car provider (for the last 8 years at least) and one of the biggest Israeli Holdings. The news was not emphasized enough...

Bifuel or not? This is the question…Part 1

Bifuel
In this period of expensive fuel, I suggest again the question of convenience or not to switch to gas. Whether it’s natural gas or LPG, the car is registered as an original bi-fuel or it is transformed , the advantages are many: savings on supplies, reduced emissions and always the ability to drive. What I am going to do is a list of the main concerns, of even greater concern, which can be in dealing...

Fiat in Serbia, what will the future bring?

Fiat Serbia
A national news program gave the news a few days ago that Italian companies are investing in Serbia where Italy will be the third largest partner behind Russia and Germany but with the goal, on the part of the Italian government, of earning the second spot if not even the first. Regarding Fiat and its future, we wonder about the status of the work being done on the new factory planned for Serbia, where...

Standards! A new absurd war for dealers: the ‘retaliation’ of the OEMs.

Standards
As reported by Automotive News, Jim Peruto, a dealer in Pennsylvania, is considering – reluctantly – the purchase of a new building for his dealership. This new facility will replace the existing store that cost $20 million to build just six years ago. “Mercedes-Benz told me it was their most beautiful dealership in the world before they told me that I didn’t conform”. Mr....

Build and sell cars is still a good business! Not for everyone.

Build-225x300
Noting the difficulties of Chrysler and GM, the dreaded sale of Opel, the drastic restructuring of many OEMs, but also the ‘extermination’ of thousands of dealers in Italy and around the world – people I meet ask me if it still worth to build and sell cars. The impressions and the… ‘stomach ache’ of those who are suffering ‘in the trenches of the automotive’...

SELLING FIAT? A NOVEL OR JOURNALISTIC INVESTIGATION?

Selling
Being extremely lucky to have the world available as being my office, I am often in contact with several Automotive Characters. During our enjoyable social dinners some interesting news and curiosities about business developments and challenging strategies of the several OEM Corporations emerge. Particularly I am getting quite fascinated by Fiat Group Automobile Strategy or, better, the way...

Facts and figures unmask the 3 digit growth of the EVs theorem! Only Audi speaks clearly!

EVs
Jato Dynamics presented the data of the EV’s registrations in Europe. Hooray: compared to 2010, the sales grew by 938%! Nine-hundred-thirty-eight percent!! A successful market, despite the controversies. I feel the bad smell of lies. Over 7 million registrations, 5,222 were electric cars, less than 0.001% of the total market. Last year were 507. In Germany 1,020, France 953, Norway 850,...

NEW BER …”return to antiquity”!?

newber
Still have doubts? All there to see … what will happen? Actually it is difficult, if not impossible, to understand a so complex subject in almost absolute absence of  “information”! Nothing to do, as we all remember, with “brass bands” and the media overexposure that …, accompanied the EU statement of Mario Monti before, during and after its arrival. Of course, the legislative...

Internet car sales: who know nothing, speaks. Who know things, silents…

Internetcar
We are used to the bombastic communication with which OEM and NSC floods the media when launching new industrial plans, programs, products or processes. Remember Saturn? The Opel Difference? The ‘new deal’ of the electric car? The new sales processes at FGA? Even in these days with ‘blasts of trumpets and drum rolls’, the spokesmen of Renault Italy informs the European markets...

Automotive communication: different roles between OEM and dealers.

OEM
Advertising and the art to manage the emotions of clients.  Advertising is considered the most powerful tool of marketing, has no limits or borders and has become an integral part of the economy in the world. Dorothy Miller the 2011 Nada Convention has analyzed this argument, noting that in the United States today, nearly 40% of car buyers do not trust most of the traditional media such as press,...

Thinking of Japanese design

Japanese
Thinking about Japanese design, I think we are in the phase where it does not receive any push to keep them always interesting and be able to create emotions. Until few years ago, Japanese design was powered by the legacy that absorbed by the advice of italian coach builders and designers, who with their proposals could combine elegance and emotions with advanced Japanese technology. Those elements...

Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!

Cadillac man
What can happen when two very famous persons, known and loved by all becomes car salesmen? I know many car dealers and many salesmen who are ashamed to say the work they do, fearing of being compared to the ‘Cadillac man‘ of Robin Williams or to the‘Italian Car salesman’ of Robert de Niro. In Italy from a few weeks two famous character actors, Paolo Kessisoglu and Luca Bizzarri, are...