Design


Body shop mechanic and car manufacturers, bewitched by boats

mercedes-AMG cigarette
It is nothing new that designers and coachbuilders of the automotive field have focused on boats project, in particular on large yachts. Giugiaro has created partnerships with shipyards as Cranchi and Abbate and has signed a project about a new Baglietto long 48 metres, Antalia, in 2007. Norman Foster (McLaren F1) has signed projects of some futuristic yachts that are been admired – or at least observed-...

Sailing by sea or living on the sea? The debut of Overblue, the crossover

Overblue 44
Among the innovations at the Boat Show of Cannes and Genoa it couldn’t go unnoticed a “strange” boat, which could be similar to a house boat at a cursory look. Actually, at a second look even a layman realized that Overblue it’s not a simple houseboat but that have behind a very innovative concept and a lot of design work. We were lucky enough to meet the designer of Overblue, the architect...

Pirelli and Pininfarina: an unavoidable epilogue

Pirelli
Another company in the automotive sector of our Europe moved in the court of the giant Asian ChemChina. Pirelli, the fifth tire manufacturer on the world, has been acquired by means of sovereign funds of nationalized China. An operation financially complex which opens the debate to a series of assessments on the health conditions of our badly off capitalism, especially if you consider that the company...

Car colors: freedom of choice?

colors cars
The Mass Customization should satisfy the desires of each individual client, preserving the typical efficiencies of the mass production, as low costs of production and sale. To complicate matters, it often happens that customers and Companies do not speak the same language, also the excess of supply is confusing to the buyers. In the age of mass customization, the color of a new car can accelerate...

Interview to Giorgetto Giugiaro

Giorgetto Giugiaro
  Date of the interview: October, 10 2014 Professional Profile: Giorgetto Giugiaro When one thinks about Design and cars that have marked its evolution, one has to think about the Italian Design and the masterpieces that it has produced from the very beginning of the automobile industry. And when one thinks at the Italian Design, it is a must to consider Giorgetto Giugiaro: designer, entrepreneur,...

Touchè, Peugeot!

Peugeot Onyx
Sometimes, you just do not close those annoying spots, imposed and uninteresting, that show up before the video you have decided to watch on You Tube begins. Sometimes what you do not close is not a commercial but something else, simply amazing. Allow me to introduce to you “Peugeot Motion&Emotion”: style , technology, fashion new claim and innovative commercials. Well, they are more short...

Mike Robinson: interview with a versatile designer – 3rd Part

Mike Robinson
Third and final part of the interview with Mike Robinson, Brand Manager and Chief Designer by Bertone. The first part will find it here as this is the second. Recently you also assumed the responsibility of the transportation design department? Do you think this area can improve, change substantially in the near future? What are the your suggestions? Taking on the responsibility of the world of transportation...

Mike Robinson: interview with a versatile designer – 2nd Part

robinson
Here there is the first part of the interview with Mike Robinson, Brand Manager and Chief Designer in Bertone. You always create futuristic designs and as a source of inspiration you have the historical Bertone masterpieces. How do you think the design world will evolve in the next 10 years?  Will the car remain the same object that we know today? In 10 years from now cars will be almost identical...

Mike Robinson: interview with a versatile designer – 1st Part

Mike Robinson
Date of interview: March 3, 2012 Professional Profile: Mike Robinson Notes: Interview by Artemisa Bega   While thinking about the automotive world in general, and more specifically about the car design world, including communication and the fascinating star system in the industry, I remembered a very special, unique personality that I had the pleasure of interviewing, which produced an unusual...

Thinking of Japanese design

Japanese
Thinking about Japanese design, I think we are in the phase where it does not receive any push to keep them always interesting and be able to create emotions. Until few years ago, Japanese design was powered by the legacy that absorbed by the advice of italian coach builders and designers, who with their proposals could combine elegance and emotions with advanced Japanese technology. Those elements...

Considerations around the “Body-maker” profession in Piemonte (IT)

Piedmont
Piemonte, a region of North-West of Italy, was the cradle of design and creativity in the automotive sector in the past years. For this reason, in the ’60s, was considered the region of the automobile. A very small number of handworkers, craftsmen, medium and large companies, managed with passion and professionalism. Professionalism acquired on the field that generated a know-how in the art of...

FUORISERIE TORINO

Fuoriserie Torino
Fuoriserie is the studio of specialists able to give shape to the emotions of the Customer, even from a simple sketch. The company Fuoriserie Torino was founded by the meeting of three different epochal cultures: The ’60s, mythical and romantic; The 70 experimental and futuristic; the ’80s, technology and devoted to absolute performance. From the mix of these different passions, united...
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