photo credit: marcovdz
Today on March the 23rd I just got the following press release by Mr. Fabio Franchi (PR at Daimler Italy):
Right! It is with pride, satisfaction and determination that I could say: I did wrote that in the past already!
On this current Blog (on February the 8th) I launched an impact analysis about what is happening over North Africa (Algeria, Tunisia, Egypt, …) affecting the European market and, particularly, the automotive field.
All the South Europe Countries (especially Italy) they should watch those developments with great interest while stopping to have a pre-war colonial mentality approach, although timing will be changing!
This is a great initial step, even if not much significant, but very encouraging. You should know that in Morocco, Tunisia, Algeria and Egypt, since few years, there are infrastructure investments (such as roads and railways) of great strategic and economic importance, well programmed and largely funded for the next 10 years coming.
Regarding Daimler operating the tactic described in the press such as being on the front line to sale that product and, in the short-medium term, significantly increasing the domestic demand in those Countries.
The thing that makes me more “upset” is the case of the structure of Termini Imerese that now assume a role of great strategic value perspective. Fiat had “endured” it for decades and now that it could begin to be fruitful it is left to other foreign investors. Marchionne as being an extremist to the Theory of flexibility might surprise us positively eventually, The Italian System, again?
If so I’ll change my job and start doing something else!
Otherwise the “merit” that I take is quite simple. I go preaching for some years…the automotive world (like all other business industries) is not a life of its own but is a part of everything and we cannot live closed in our four walls, moving mechanical levers, convinced that we are untouchable.
Let’s take for example the Marketing Managers. Since decade they lost days behind extra allocations, goals or unpacked data in the last week of the month. It is really funny if you look at the world outside how in reality is.
So if any CEO drives a model of a business that has not good sales performances because he wants to understand the reason of the failure…well I can only be very sarcastic about!
The world is out of our golden office. So head down on the piece and shoulders straight and let us look around constantly. Theorists would invoke the NLP (Neuro Linguistic Programming) saying we are leaving our comfort zone!
Watching the moon coming out while we are onto the street to look at her, standing on our feet on the ground, it is not enough to see her on the desktop of our PC.
(Translated By Matteo Ceronetti)
Well, I’ve got two important updates:
1) In Morocco, Renault has built a new factory for the European car market and North Africa!
2) VW is planning, with the support of Qatar (one of the largest shareholders of Volkswagen Group), to build a factory in Algeria.
Do you have any doubts about my Economic Analysis?
Have you any doubt about my economic analysis?
The project in Algeria is pure BS for Daimler.
Daimler is not represented as the company Daimler per se
They created a new company to handle the project
Al Abbar investment got a loan from Algerian banks…..
They are completely cutting of the local production of the existing truck manufacturer SNVI that has been building buses for 30 Years
The integration rate is moving from 30% to 10%