Customer Satisfaction
2021, the list of the most read posts on Automotive Space
11 Years of AUTOMOTIVE SPACE and also this year we publish the list of most read posts!
I chose to publish the 10 most read posts to understand what is more interesting for our readers and give a list of posts, to the readers, that the Community deem worthy of being read.
Automotive Space is on line since 11 years (with about 290 posts issued); please, contact us (redazione@automotivespace.eu) if you...
Do we ask the customer for leading feedback or a specific consultancy?
The more structured dealers, with or without the support of the companies they work for, have set up monitoring systems for their activities through the release of feedback from customers since years. It is not often an “autonomous” job, but it derives by the fact that car manufacturers recognize a reward when this feedback is above a certain percentage.
Not all customers are contacted...
Customer Experience has become the key point of sales during the Covid
The SARS-Cov 2 pandemic and the related lockdown that was generated in a first phase and, today in a second one, have brought to light several problems left open over the years and above all they have accelerated various processes that would have had longer development and application times.
In particular the adoption of the home working, which maybe isn’t yet so smart, has widely spread due...
JIT and JIS, how the Covid is changing the Automotive Industry
It has been talking a lot (specially on every social Network) about the COVID-19 impact on everyday life; but it’s interesting to me looking at the effects on the OEM and their organization.
For some decades, the automotive has been “merely” an assembly industry.
No generalist OEM produces, but is limited to designing and participating in the industrialization of the project; the...
Service and CRM lesson from dentists, gas station attendants and tyre dealers
About twenty years ago, as I started my carrier in the automotive field, I was clearly told that Dealers, would have always done more business on the After Sales and on mortgages.
More in general the “Service” would have been the real key point of incomes in a medium and long term.
From the simple inspection to the MOT, the tire change, the insurance, the second handed car for the young...
The possible evolution: from workshop to the web
Car dealerships today are one of the few economic realities which haven’t totally understood the Web potential, as well as the social networks one, for their own development in sales and customer management.
At least 50% of dealerships uses the same car manufacturer websites with only few adjustments.
We often see websites which:
Don’t provide any dialog box for customers;
Don’t...
Dealer Governance, not anymore an option!
The crisis and even more the false recovery of last two years, have made it immediate the need of a true company/Dealer governance to be independent of the property.
Several times on this blog, in my opinion, we talked about the real “lack” that affects the medium-large Italian Dealer; the existence of a clear governance, defined and above all totally released from ownership.
It seemed...
When the perfume will become a standard for dealers?
The title of the post wants to be quite provocative, but in itself the question is when the sensory marketing will be fully applicable even to the dealers?
According to Richard Axel and Linda Buck, Nobel Prizes in Medicine in 2004, our brain, our “memory” can remember over 10,000 smells, while only 200 different colours.
This statement in itself should make us reflect on the proper planning...
From B2B and B2C to 1to1: How the commercial policies change
The “dogma” that we learned at the university, during the masters, and then in the working life, that is from a business point of view the private client and the client company were different, is no longer true.
The competitive element among the supplying companies, the amount of information that the customer receives (whether it is a company or a consumer) has overthrown many of the assumptions...
Lead generation and CRM: Is it sure they are always essential?
Every year millions of euros are spent, both centrally and as a dealer, to generate leads. Another million euros are used for CRM actions to acquire customers.
But what is the generation of “lead” and the CRM?
The lead generation “…a marketing action which allows to create a list of possible customers interested in products or services offered by a company.”
Whereas for...
The automotive dealers haven’t changed their core business yet
Excited by the increasing data related to the 2017, there are, however, automotive dealer, multi-brand, and service operators who are sulky and whiny.
Of course, a positive signal it’s better than a negative one but, as Catalano (italian comic actor), would say, those numbers hide some truths that many pretend not to see.
Dealers complain about the reduction in margins, despite the closure of...
Digital Automotive: if you are too far ahead, you may risk to burn yourself
The future is in the digital, actually, it is the present; if your company isnÕt ready to ride the wave of the Digital automotive you are the dinosaur that is disappearing!
Now this is a mantra repeated endlessly to the point that someone wonders: “could it be real what they go on telling us in every meeting?”
Good question … but maybe not!
Only because “everybody” says...
The Job Order in the vehicle after-sales; this stranger…
The Job Order (JO), which we know in the reality of the vehicle after-sales, it’s too often “snubbed” and the consequences of an improper use or an incorrect filling out are underestimated.
Starting from its definition, it is a contract of performance of work and as such it is regulated from the current legislation. In particular we refer to the art. 1519 bis of the Civil Code (Italian...
Customer satisfaction vs Customer Defection
Some time ago we wrote about that topic (and related costs).
The following is a true story, I will tell you about this one step by step to comply with the limits imposed by the website.
The events!
1991
One night, my car, registered 1989 with 45.000 Km (I bought it new and always done the MOT at the official place) after the start at a traffic light, suddenly stopped as pushed by an invisible giant...
Why should we say thanks for every complaint we received?
Starting an article with such a title, which means in itself a “strange“, “particular” question which could cause laughter to most, has, actually, a specific basis which we will try to explain.
Why would we thank for a complaint?
Each of us was a customer, or is one now or will be one and you’ve had a chance to have “first-hand experience” the unexpected eventuality,...
Why Alfa Romeo Stelvio will be my next car
Saturday, February 11, I spent a beautiful day in the famous test track in Balocco.
It was presented in world premiere, before the Official Press Conference in thenext February 22 in Saint Moritz, what will be the next Alfa Romeo SUV, expected for several years, since the exercise of “style” Kamal.
The newness are first of all, in the communication mode, this preview “social”...
Dieselgate: the ends justify the means?
Objectives, results, standards and performance.
Are we sure that the ancient motto “the ends justify the means” is achievable?
What happens if a Company is put under pressure, particularly when Consumers believe that the brand is incapable of overlooking high standards?
Imagine a successful athlete who is “accustomed” to win by his fans.
Imagine that on the eve of a competition he – not considering...
The digital dealer isn’t a solution, rather it is a problem!
The category of most-read post ever, on Automotive Space (IT), concerns the guarantee of compliance, or the legal; we refer to more than 50,000 consultations in just over four years.
A trend that increases with increasing sales of used cars; probably because the closer it approaches to second-hand market, the more people need information… or even because the more sales are high, the higher is the...
Customer Satisfaction? Fix It Again Tony!
American clients have a clear fixed concept in their minds: “I-pay-so-I-demand”; to make even more clear this idea, in US customers are called consumers.
In the Old Continent we know that American consumers are very demanding in terms of quality of products and services: they have exported Customer Satisfaction worldwide.
Even in bars and fast-food – also with a bill of 5$ or...
The Smart Configuration
This time to me it’s hard to split the passionate Giorgio from the Automotive Professional One, but I know most of you will understand me.
The configuration of a vehicle is a moment that can be so emotional as rational.
And it’s more than this, the configuration is like a driver to incline the customer towards the contract signing (the ‘lucky winner’ among brand-dealer-seller...
Interview with Prof. Ivan Maio (Politecnico di Torino – Italy)
Date of interview: September, 26 2014
Professional profile: Ivan Maio is Professor of Electrical Engineering at the department of Electronics and telecommunications at the Polytechnic of Turin. He conducts research in the areas of circuit theory, signal integrity and electromagnetic compatibility.
Always passionate about sports cars.
The international scenario about the car fleet foresees an exponential...
Outsourcing in the automotive: does the abuse hurt?
I’ve already largely expressed my opinion about the growing precariousness management in the automotive field, which finds its highest expressions in the outsourcing.
It was a year ago
.
We were convinced that some strategic position couldnt be the subject of outsourcing and that others, even these strategic ones, during the start-up and re-engineering, could be optimized through the outsourcing.
Then,...
What future for the V2V- the communication among vehicles?
What diffusion will the vehicles communication have? How will the V2V evolve? Will it be a sort of Big Brother or a helpful service? The truth, as always happens, lies in the middle and also the V2V case follows the rule.
What about it? V2V stand for Vehicle-to-Vehicle and it is simply to understand that this technology tries to establish a temporary communication among vehicles in short-range standing...
The target doesn’t exist anymore in the automotive
It seems simple, as in a textbook : given the BRAND MODEL of a X segment, it will always exist:
A first target, the owner of the same segment;
A second target: climbers (from smaller segments or neomotorized) and downshifters (target neglected in the Italian Automotive culture) coming from bigger segments.
The target is always been the centre around which the supporting job to the marketing research....
Interview with Maurits Aalberse, Director of Connected Services at Qoros 2^nd part
Qoros is a brand that wants to grow quickly in different markets and therefore is proposing a range of cars with “Western” taste in the lines and equipment.
The car Qoros are “aligned” in this sense to those who are the most modern trends, such as the ability to offer interactive and dynamic connection-based services.
The QorosQloud system looks is rather evolved in this...
Interview with Maurits Aalberse, Director of Connected Services at Qoros 1^st part
Interview date: Jun 3, 2014
Professional Profile: Maurits Aalberse gained 16 years experience in multiple disciplines across the automotive and technology sectors, Maurits joined Qoros in 2012, where he is responsible for Telematics and QorosQloud™.
Prior to joining Qoros, Maurits spent time at some of the world’s leading blue-chip companies. Following his ten years at IBM, Maurits joined TomTom...
How to not have a winning strategy
So I also find myself to generalize telling an experience of life lived (automotive)… sometimes you allow me to “vent”….
The “Case history” I’m going to tell you is dramatically true and is a prime example of what it means to get out of your own safety…. Even if continuing to be cunning!
Not long ago a “friend” dealer, one of those BIG ones who only speaks about MILLION...
Interview with Stefano Villanti, Executive Director of Sales, Marketing and Product Strategy at Qoros
Interview date: Feb 21, 2014
Professional Profile: Stefano Villanti is the Executive Director of Sales, Marketing and Product Strategy at Qoros Automotive Co., Ltd.. He joined the organisation in 2008 and was a key staff member during the initial start-up phase. As Qoros has grown so has Stefano’s responsibility and he now leads over 260 internal and external Qoros staff.
Prior to joining Qoros,...
The last illiteracy: internet in automotive!
In China – despite the censorship that slows or blocks access to the Web (Facebook and YouTube do not exist) – the dealers that I visited during the CADA convention collect more than 50% of their prospects through the Web!
It’s possible to make money with cars and Internet?
YES!
Facts-and-figures show that this business is suitable for all, even if – in the automotive...
The customers will enjoy every comfort, but the Dealers?
The Chevrolet has officially announced the abandonment of the European market at the end of 2015.
The decision, which was declared at the beginning by the American headquarter, has been confirmed as irrevocable by the same top management GME. The Chevrolet won’t officially take part anymore both in the Western and in the Eastern Europe because of the high competitive business model and the severe...