SELLING FIAT? A NOVEL OR JOURNALISTIC INVESTIGATION?

Selling
Being extremely lucky to have the world available as being my office, I am often in contact with several Automotive Characters. During our enjoyable social dinners some interesting news and curiosities about business developments and challenging strategies of the several OEM Corporations emerge. Particularly I am getting quite fascinated by Fiat Group Automobile Strategy or, better, the way...

Automotive communication: different roles between OEM and dealers.

OEM
Advertising and the art to manage the emotions of clients.  Advertising is considered the most powerful tool of marketing, has no limits or borders and has become an integral part of the economy in the world. Dorothy Miller the 2011 Nada Convention has analyzed this argument, noting that in the United States today, nearly 40% of car buyers do not trust most of the traditional media such as press,...

Fiat Chrysler, an expected marriage!

marriage
Everybody is talking about Fiat and Chrysler agreement but none guessed that despite of evident Fiat needs to acquaintain with a partner. In terms of facts the Brazilian Operations were positive whilst European car productions were extremely negative because of volumes being not large enough especially across the medium-size vehicles. However Chrysler needed exactly the opposite way due to the lack...