Jeep
Customer Satisfaction? Fix It Again Tony!
American clients have a clear fixed concept in their minds: “I-pay-so-I-demand”; to make even more clear this idea, in US customers are called consumers.
In the Old Continent we know that American consumers are very demanding in terms of quality of products and services: they have exported Customer Satisfaction worldwide.
Even in bars and fast-food – also with a bill of 5$ or...
QNX: the future and the present of the infotainment
QNX Software Systems Ltd is released by BlackBerry leading provider of operating systems, middleware, development tools and professional services for integrated systems.
Audi, Siemens, General Electric, Cisco and Lockheed Martin use QNX technology for their on-board systems, medical device, industrial automation, router and more.
QNX announced at the CES 2015 in Las Vegas, the last January 5th, that...
New FCA Group: Second semester 2014
The Second semester of the year shows positive data for the new FCA Group at a global level, in particular in the European market and the North American one as well.
More in detail throughout the semester- just ended- FCA has recorded increases higher than those of both the Spanish and UK market, even with significant increases in double digits.
Instead the sales trend in the important German and French...
FCA: business plan or image campaign?
The five-years plan recently announced by the FCA President John Elkann and the CEO Marchionne has been commented, criticized and evaluated (in a positive and negative direction) by the Stock market.
It certainly has had a wide media space, has generated great expectations among workers but also among consumers and potential Customers.
To me this is a good advertising campaign for the Group and in...
Downsizing inside the automotive: another hoax that vanishes
More than two years ago I instilled the doubt about the Downsizing “trend”, which was all the rage inside the automotive, and about the Economics of decline.
My argument, with all humility towards leaders and excelled speakers’ opinion (who benefit JUST in saying certain declarations and not thanks the truthfulness, NOW ready to change the repertory of their interventions) was very...
Fiat “buys” in the USA, a hundred years of history
Fiat looked at the USA since the business foundation in 1902 by Senator Agnelli and in 1909 with the building of a factory.
The acquisition of Chrysler by Fiat, made official in the first days of January, has had wide media coverage, even if with different interpretations.
How much of this acquisition will be positive to the Company, and to those who work in it, to Turin and Italy we will see in the...
Fiat World: Anno Domini 2013
Let me spend a few words about “the news” which ends the 2013 – the strategic importance of the acquisition by Fiat of the entire Chrysler block of shares.
Marchionne will launch soon, no later than May, the new plane of release for the the Group with the timetable of presentation of new models, at least, as well as the list of establishments involved.
Meanwhile you can already hear voices alluding...
November: the FIAT Group in the world
According to the main global markets data of November 2013 we can try to make a view, concise but accurate, on the trend of our National Builder about the main markets in the world, also expressing thoughts and forecasts.
European automotive market, overall, registered in November a little growth of 0.9%, this marks the end of the month with an increasing trend for the 3rd consecutive month.
In November...
Interview with Pietro Gorlier, President and CEO – Mopar® – 1^st part
Date of the interview: March, 26 2013
Professional Profile: Pietro Gorlier was born in Turin (Italy), he joined the Fiat Group in 1989 as a market analyst in Iveco helding various positions in logistics, in the After Sales and Customer Care, before joining Fiat Group Automobiles in 2006.
After the experience in FGA and in CNH Global N.V., he joined Chrysler Group. He is President and CEO of MOPAR®...
In Russia Ghosn beats Marchionne 31 to 1. Nasdrovie Tovarish!
While in Italy manufacturers, importers and dealers are losing dozens of employees and millions of euro every day – and Fiat develops his worst results in the last 30 years – in Russia the Carmakers seems to play war games.
The Russian market is a great opportunity for manufacturers and dealers: last year, 2,652,000 cars were sold with a growth of 39.1% over 2010. As reported by Focus...
Manufacturer Alliances: Good or bad?
The recent announcement by PSA and GM of their intended strategic alliance is one of many such alliances between various manufacturers.
But when do these alliances start diluting brand equity?
In the past the first tentative alliances were based on purchasing power formats. Then the inevitable creep sets in with manufacturers sharing platforms, major components, engines and indeed entire vehicles.
There...
Alfa’s development looking at economies of scale and products
I recently explained in this article how Alfa should focus on a “compact D” segment car to acquire former customers of 156 model. I even reiterated the necessity of Alfa of fitting rear-wheel drive for those clients who want something more.
Furthermore, the inability to satisfy both European and American market, is increasing the time to market, with redefinition of style and design solutions...
SELLING FIAT? A NOVEL OR JOURNALISTIC INVESTIGATION?
Being extremely lucky to have the world available as being my office, I am often in contact with several Automotive Characters. During our enjoyable social dinners some interesting news and curiosities about business developments and challenging strategies of the several OEM Corporations emerge.
Particularly I am getting quite fascinated by Fiat Group Automobile Strategy or, better, the way...