Cadillac


Bertone, the epilogue of the last coachbuilder

Logo Bertone
  It took little more than 100 years (102 to be exact) for a trademark, symbol of the design, to be smashed up in pieces. This is the perfect example of how a generational shift is important in a company. No school, university or a master can ever transmit passion, tradition and pride. Personally, I learned the news of the failure of this company symbol and its auction “of what is left”...
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