Cadillac
Turin and the art of coachbuilders (1946-1980)
First of all Massimo Porta is an “old” friend: I met him during the army service – 45 year ago more or less – and we did many things together.
For this reason, I can talk about his book “Turin and the art of coachbuilders (1946-1980)” without any fear of being biased.
Massimo Porta is neither a writer nor a designer and he has never worked in an automotive company.
In...
Bertone, the epilogue of the last coachbuilder
It took little more than 100 years (102 to be exact) for a trademark, symbol of the design, to be smashed up in pieces.
This is the perfect example of how a generational shift is important in a company. No school, university or a master can ever transmit passion, tradition and pride.
Personally, I learned the news of the failure of this company symbol and its auction “of what is left” with...
