BMW


The list of the most read posts of 2016 on Automotive Space

automotive
  Also this year we like to publish the list of most read posts of Automotive Space. You can see there are more differences from the last post on the most read posts in 2015. For this reason we can confirm that Automotive Space doesn’t aim the last news. Unfortunately from one year we are publishing a fewer number of post because we haven’t abroad correspondents…be patient; we...

4860 – Auction Milano Autoclassica

McLaren
  4860 is the number of the registration given me by RM-Sotheby’s for the largest auction of cars, in according of the opinion of many, in the automotive history, and not only; inside the halls of the Fiera di Milano Rho for the winter edition of Milano Autoclassica. It was definitely a particular emotion participate in the auction, both as a spectator, but also from almost “buyer”...

Body shop mechanic and car manufacturers, bewitched by boats

mercedes-AMG cigarette
  It is nothing new that designers and coachbuilders of the automotive field have focused on boats project, in particular on large yachts. Giugiaro has created partnerships with shipyards as Cranchi and Abbate and has signed a project about a new Baglietto long 48 metres, Antalia, in 2007. Norman Foster (McLaren F1) has signed projects of some futuristic yachts that are been admired – or at...

The list of the most read posts of 2015 of Automotive Space

2016
  Automotive Space doesn’t aim the news, but the analysis and insights in the automotive sector. The list of the 10 most read post of all time, is the evidence that our objectives have been achieved. The 10 most read posts of Automotive Space   Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!; (11 Comments) Mystery shopping activities...

Automobile Museums 2.0?

Alfa Museum
  Today, thanks to computers, Web and Cloud we can affirm that memory is almost endless. Yet – like in Orwell’s worst nightmare – some historical elements that characterize our society, are still alive only thanks to the memory of some individuals. The risk is that they can disappear, just like the history of some car brands. The car was born 100 years ago, and we can giggle...

Luxury brand have been trouble with the strange sore… Tesla!

2015-tesla-model-s
  I must say first of all that: the electric car fascinates me, I like its way to move without vibrations and with little noise. The electric engine seems to me elegant, with its round components which just rotate, almost without tremors. The efficiency is a byproduct of this elegance, with its 85/90% outclasses any internal combustion engine for automotive applications and it is comparable only...

Becoming the Jetsons! CES 2015

CES 2015
   The great international car shows, Geneva, Detroit, Beijing, New Delhi are glittering opportunities to present new cars and boost – thanks to media coverage – the most important sector of the world economy. Between dealers, only a few know that in January ALL the carmakers attended in Las Vegas a trade show which represents the future of the technics applied to everyday life:...

Clinic tests, common sense and the desire to truly understand

Clinic Tests
  The Clinic Test is an excellent Market Research tool, a unique moment in which the Consumers, Consultants (marketing, image and communication) and Project Managers of the Company have the opportunity to interact and exchange views about one or more prototypes and a significant representation of the competitive market. It should be an occasion for studying (studying you learn) and understanding...

QNX: the future and the present of the infotainment

Maserati rear obstacle
  QNX Software Systems Ltd is released by BlackBerry leading provider of operating systems, middleware, development tools and professional services for integrated systems. Audi, Siemens, General Electric, Cisco and Lockheed Martin use QNX technology for their on-board systems, medical device, industrial automation, router and more. QNX announced at the CES 2015 in Las Vegas, the last January 5th,...

The list of the most read posts of 2014 of Automotive Space

Post letti nel 2014
  It seems that during these Christmas Holidays, and for the end of 2014, the most popular blogs,– not belonging to an editorial group, used to do a roundup on the best posts published in the last year. I want to practice this custom as well, and in order to be impartial during my choice, I commit it to St. Google (Analytics) so that it will choose the 10 most read posts, regardless of the date...

2014: First quarter Sales for FCA

Lingotto
  Waiting the launch of the new business plan FCA by Marchionne about the near future, planned for 6th,May in Detroit and that in addition to confirmations and new directions for the Group’s brands, it should finally clarify the expected developments of “Alfa Romeo”, meanwhile we comment the results referring to car registrations of Chrysler Fiat Group Automobiles in the first quarter of...

Moment of truth: the delivery

truth
  In one of the most “rusty” sectors of the economy, since a long time carmakers are trying to convince their partners that the sale of a vehicle does not ends with the signature of the contract, but rather – from that moment – begins a long journey made of many steps that should be likeable for customers and profitable for dealers. A study delivered by JD Power –...

Alfa Romeo vs BMW?

Alfa vs BMW
  Auto Motor und Sport – over half a million copies, an amazing website – is the most authoritative German automotive magazine, and one of the most acknowledged in World. Its tests stand out for their professionalism and objectivity, the competences of the journalists and the thoroughness of the trials are the best guarantees for the reliability of the results. The “safety section”...

Downsizing inside the automotive: another hoax that vanishes

Downsizing auto
  More than two years ago I instilled the doubt about the Downsizing “trend”, which was all the rage inside the automotive, and about the Economics of decline. My argument, with all humility towards leaders and excelled speakers’ opinion (who benefit JUST in saying certain declarations and not thanks the truthfulness, NOW ready to change the repertory of their interventions)...

Electric Cars, the BMW i3 “case”: when the materials count

BMW i3
  Will be the definitive turning point for the electric cars? Hard to believe. What the BMW i3 brings with vehemence to the forefront of the market is, however, a concept of frame optimization result of specific needs and constraints that the electrical architecture imposes. Some considerations can not pass in the background, especially when you put on the scales important elements. It is the...

China: so close yet so far

china
  During the CADA convention in Chengdu – the panda’s city with the largest mall in the world – I’ve met the extraordinary opportunities of the Chinese market, that astonished also the NADA delegation. Used Cars? We visited a consortium of 400 independent dealers selling 600 used cars per day (200,000 per year), including Sundays. In a unique location, they display 6,000 used...

In search of the lost platform (as long as cross-segment)

piattaforma
  Watchword: share. It matters little that if we are talking about social networks or platforms. The first is the reality of the moment, the other a necessity for the cars manufacturer, searching for the magical tool that allows to churn out new models in bursts, while maintaining a unique structure, from the city car to the SUV. If the concept of shared platform applies to similar segments, for...

CRM: the “Waterloo” of the dealers

Waterloo
  2012 has been succesfull for carmakers: they all made money selling cars! GM is back # 1 in the world, followed by Toyota and Ford. Ferrari had the best result of 66 years of history. Martin Winkertorn celebrated the records in sales and profits at VW Group with a personal superbonus of 14,000,000. Fiat-Chrysler sold 4.209 million cars, with a net profit of 1.4 billion. In January 2013 has...

Interview with Sergio Solero, Sales Director of BMW Italy – 2^nd Part

Sergio Solero
   …the first part. Considering the above, the increase of taxation on the car should not be viewed as positive with respect to alternatives taxation on citizens? The automotive industry is an asset for the economy. In terms of turnover, tax contribution, job-creation. We believe that something in terms of taxation can be done to move the sector, although we are in a complex scenario like...

Interview with Sergio Solero, Sales Director of BMW Italy – 1^st Part

Sergio Solero
  Interview Date: July 31, 2012 Professional Profile: Sergio Solero Notes: Interview by Pietro Montagna Among its many commitments, in Italy and abroad, we were able to reach Dr. Sergio Solero, Sales Director of BMW and Mini cars in Italy. The replies received worth the long wait, thanks to the right perception of the spirit of our blog by Dr. Solero. Starting from this premise we wish you a good...

BMW conquering new markets…

BMW
  The market recession is good for some. So it seems for the BMW market team and their product manager colleagues. BMW is targeting its marketing efforts at acquiring new customers who were previously typical of Audi. Throughout the Dolomite Super Ski area which involves 16 ski areas including Cortina and Alta Badia, there are advertisements for the permanent intelligent X-Drive all-wheel drive...

Mercedes target change

MB target
  The new Mercedes B class television ad, in my opinion, signals a significant communication strategy change that already started with the ads for the E class. Mercedes sales results in Italy are definitely the worst among the three large German manufacturers. One of the reasons is definitely a lack of attention to the customer, as written by Maurizio Sala in his article (link), but a large part...

Carmakers’ sperimentations whilst thousands of dealers are drowning!

Speramentation
  New scenarios for Italian dealers: the debarkation of Penske Automotive Group in Italy put in motion many brains and overheated … some phones. Carmakers and associations estimate that 1.000 dealers will go out of the business in Italy in 2012 . How to save these companies from the wreck? Federauto – the italian dealers association – has clear ideas: “it is necessary to...

Italy: whilst Penske is arriving, Marchione is… departing?

Allen
  With trumpets and drums Mr. Rob Kurnick announces the landing of the Penske Group into the land of Fiat: “In Italy the economy is recovering and there are opportunities to grab!” A few days ago the associations of Dealers and Manufacturers – Federauto and Unrae – had spoken a “bit differently” regarding the dramatic situation of all those spitting blood in...

Interview to Marco Saltalamacchia

Saltalamacchia
  Interview Date: March, 14th 2012. Professional Profile: Marco Saltalamacchia Remarks: Interview carried by  Pietro Montagna   I have asked Mr. Marco SALTALAMACCHIA (former Senior Vice President of BMW Sales & CEO of BMW Italy SpA) some thoughts about the future of our sector. Good Morning Mr. Saltalamacchia, the current crisis of the European Automotive Market triggered a huge brainstorming...

Global cars sales outlook – March 2012

March 2012
  “2012 started full of uncertain for OEMs in the automotive industry” this was how I started my article last month. At that time reports on January Chinese market performance were not yet available and when they arrived, with an incredible 26% lost year on year, Car OEMs Top Executives become really nervous. Chinese data were affected by the Chinese New Year falls, with fewer working days,...

Manufacturer Alliances: Good or bad?

manufacturer
  The recent announcement by PSA and GM of their intended strategic alliance is one of many such alliances between various manufacturers. But when do these alliances start diluting brand equity? In the past the first tentative alliances were based on purchasing power formats. Then the inevitable creep sets in with manufacturers sharing platforms, major components, engines and indeed entire vehicles. There...

Appeal to all the ‘Alfista’: save our heaven!

alfista
  Regarding the Alfa Romeo Historic Museum, here’s a interesting story pointed out during an interview with Andrea Vecchi, the President of the Alfa Romeo Club of Milano.                                   “I worked for 10 years at Alfa Romeo in Arese. During 2009 the last Alfa Depts. in Arese were closed by Fiat: Design, Mechanics (where were ready 2...

Alfa’s development looking at economies of scale and products

   I recently explained in this article  how Alfa should focus on a “compact D” segment car to acquire former customers of 156 model. I even reiterated the necessity of Alfa of fitting rear-wheel drive for those clients who want something more. Furthermore, the inability to satisfy both European and American market, is increasing the time to market, with redefinition of style and...

XXI Congresso Fenabrave. Fiat: novo Uno or nuova Panda?

Panda Brasile
  Everything has changed! In 2011, 370,000 Portuguese has ‘landed’ in Brazil and thousands of Spaniards have ‘invaded’ Argentina. With so many hopes and their workforce. The eighteenth century’s scenarios in black and white of Ellis Island and the migration to South America after the IIWW are unexpectedly reproduced. Brazil, land of promise for the automotive (not...
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