Bertone
Turin and the art of coachbuilders (1946-1980)
First of all Massimo Porta is an “old” friend: I met him during the army service – 45 year ago more or less – and we did many things together.
For this reason, I can talk about his book “Turin and the art of coachbuilders (1946-1980)” without any fear of being biased.
Massimo Porta is neither a writer nor a designer and he has never worked in an automotive company.
In...
4860 – Auction Milano Autoclassica
4860 is the number of the registration given me by RM-Sotheby’s for the largest auction of cars, in according of the opinion of many, in the automotive history, and not only; inside the halls of the Fiera di Milano Rho for the winter edition of Milano Autoclassica.
It was definitely a particular emotion participate in the auction, both as a spectator, but also from almost “buyer”...
Bertone, the epilogue of the last coachbuilder
It took little more than 100 years (102 to be exact) for a trademark, symbol of the design, to be smashed up in pieces.
This is the perfect example of how a generational shift is important in a company. No school, university or a master can ever transmit passion, tradition and pride.
Personally, I learned the news of the failure of this company symbol and its auction “of what is left” with...
Interview to Giorgetto Giugiaro
Date of the interview: October, 10 2014
Professional Profile: Giorgetto Giugiaro
When one thinks about Design and cars that have marked its evolution, one has to think about the Italian Design and the masterpieces that it has produced from the very beginning of the automobile industry.
And when one thinks at the Italian Design, it is a must to consider Giorgetto Giugiaro: designer, entrepreneur,...
Mike Robinson: interview with a versatile designer – 3rd Part
Third and final part of the interview with Mike Robinson, Brand Manager and Chief Designer by Bertone. The first part will find it here as this is the second.
Recently you also assumed the responsibility of the transportation design department? Do you think this area can improve, change substantially in the near future? What are the your suggestions?
Taking on the responsibility of the world of transportation...
Mike Robinson: interview with a versatile designer – 2nd Part
Here there is the first part of the interview with Mike Robinson, Brand Manager and Chief Designer in Bertone.
You always create futuristic designs and as a source of inspiration you have the historical Bertone masterpieces. How do you think the design world will evolve in the next 10 years? Will the car remain the same object that we know today?
In 10 years from now cars will be almost identical...
Mike Robinson: interview with a versatile designer – 1st Part
Date of interview: March 3, 2012
Professional Profile: Mike Robinson
Notes: Interview by Artemisa Bega
While thinking about the automotive world in general, and more specifically about the car design world, including communication and the fascinating star system in the industry, I remembered a very special, unique personality that I had the pleasure of interviewing, which produced an unusual...
