Car


From B2B and B2C to 1to1: How the commercial policies change

business
The “dogma” that we learned at the university, during the masters, and then in the working life, that is from a business point of view the private client and the client company were different, is no longer true. The competitive element among the supplying companies, the amount of information that the customer receives (whether it is a company or a consumer) has overthrown many of the assumptions...

Lead generation and CRM: Is it sure they are always essential?

crm
Every year millions of euros are spent, both centrally and as a dealer, to generate leads. Another million euros are used for CRM actions to acquire customers. But what is the generation of “lead” and the CRM? The lead generation “…a marketing action which allows to create a list of possible customers interested in products or services offered by a company.” Whereas for...

The Concorso d’Eleganza Villa d’Este: Cars Elegance without time

Every year when you went to Concorso d’Eleganza Villa d’Este, you are sure that it’s the temple of cars elegance. The event was established as a contest for new Cars in Villa d’Este in 1929. It’s possible to see here some beautiful cars in the world, splitted in several categories. It is possible to admire old cars, but also Concepts Cars and prototypes. Every year I am impressed about...

Vintage car, historic car and “old car”…what’s the difference?

F_8V 1952-1954
For those who approach the historic automotive field not everything is easy to understand. According to the common sense you may thing that a Fiat Uno thirty year-old will always be only an old car, a Lancia Aurelia B20 or a Jaguar E type (the one of Diabolik) are, instead, collector’s cars. But it’s not so simple! To face the complex world of the historic motoring it’s better to...

Does anybody calculate the damages of the false influencers on the Web Reputation?

Reputation
After 7 years of uninterrupted publications and more than 800 unedited posts published, mostly evergreen, I often want to look at some previous posts. Among the many that I am particularly fond of, and most of them not written by me, there are some that are very current; despite they having been published many years ago. One of these is the post on the WEB REPUTATION; focused on how the web gives space...

How an automotive company could change core business

This post was originated as a practical continuation and as an integration to the previous “The automotive dealers haven’t changed core business yet” and for this reason it is necessary to make some clarifications. For 10 years, if even not more, they tell us the world has changed, or better by making a more careful analysis the world has always changed; in the last few years, however,...

The automotive dealers haven’t changed their core business yet

core-business
Excited by the increasing data related to the 2017, there are, however, automotive dealer, multi-brand, and service operators who are sulky and whiny. Of course, a positive signal it’s better than a negative one but, as Catalano (italian comic actor), would say, those numbers hide some truths that many pretend not to see. Dealers complain about the reduction in margins, despite the closure of...

Surveys and market researches: reliable results?

After Brexit, American election day (as well as after every wrong electoral prediction) pollsters and researchers are under discussion. The recurring question is: Is it possible to make mistakes so clamorous? First of all it must be said that political pollster and market researcher do different jobs, only in some way similar. The shared aspect is the focus on a target, the not shared thing is the...

Spare parts bought online, the end of the workshops?

spare parts
In many years who sells new cars can sustain especially with several collateral activities, which in the end, analysing the balance sheets, are not at all collateral. Warehouse, Workshop, Bodywork, Financial Services and Insurance represent much more than “forced activities” to have a mandate. The quickest to look around have turned their company into a multitude of activities on their...

A KPI will save the entire Automotive field or it will bury us?

kpi
There is no sector in which it is possible to disregard a trivial KPI. But let’s start by saying what a KPI is: it is a dashboard. It is a screen, an A4 sheet, which shows the trends of a given variable that, and we will talk about this, has a decisive influence on a business. Let’s start with a prejudicial element that divides an entrepreneurial activity from all the rest. I can know if...

LPG systems, layout and security

LPG
One of the most known indicator that gives us an immediate idea about the safety level provided by a vehicle is the number of stars rated during the Euro NCAP test. The stars are rated to the shock tests passed and to the presence of security – related contents. Thanks to the tightening up both of the tests and the calculation method, today we have on our vehicles an infinitive of electronic devices,...

Electric cars: ready for camping?

electric-cars
Do we have everything? Sleeping bag? Gas stove? Pile? Anti mosquitos? Fans? Suited clothes for winter and summer? In a few words everything you need for a basic camping, we should have and use it at home if we will buy an electric car. You may thing that the hot had got on top of me but no, my friends, the engineers Roberto Barbiero, Ivan Maio and me are ready to sustain what may seem a paradox. If...

Digital Automotive: if you are too far ahead, you may risk to burn yourself

Digital-Automotive
The future is in the digital, actually, it is the present; if your company isnÕt ready to ride the wave of the Digital automotive you are the dinosaur that is disappearing! Now this is a mantra repeated endlessly to the point that someone wonders: “could it be real what they go on telling us in every meeting?” Good question … but maybe not! Only because “everybody” says...

It is enough the name and not the essence. Digital natives and the automotive.

millennials
On this blog, several times, we have dealt with the increasing role that, those who are commonly called “the digital natives“, are playing in the communication, in the image and in the bigger cauldron called Marketing. Everyone in the automotive field, from the simple dealer to the big OEM, has to face them. The questions which, basically, arise are two: Who are the digital natives? Which...

The Job Order in the vehicle after-sales; this stranger…

The Job Order (JO), which we know in the reality of the vehicle after-sales, it’s too often “snubbed” and the consequences of an improper use or an incorrect filling out are underestimated. Starting from its definition, it is a contract of performance of work and as such it is regulated from the current legislation. In particular we refer to the art. 1519 bis of the Civil Code (Italian...

Customer satisfaction vs Customer Defection

Customer-Satisfaction
Some time ago we wrote about that topic (and related costs). The following is a true story, I will tell you about this one step by step to comply with the limits imposed by the website. The events! 1991 One night, my car, registered 1989 with 45.000 Km (I bought it new and always done the MOT at the official place) after the start at a traffic light, suddenly stopped as pushed by an invisible giant...

Why should we say thanks for every complaint we received?

complaint
Starting an article with such a title, which means in itself a “strange“, “particular” question which could cause laughter to most, has, actually, a specific basis which we will try to explain. Why would we thank for a complaint? Each of us was a customer, or is one now or will be one and you’ve had a chance to have “first-hand experience” the unexpected eventuality,...

Why does PSA want to buy OPEL and VAUXHALL?

psa
Why does PSA want to buy OPEL and VAUXHALL? A truly intriguing question for the experts, because none of these, except of course ones PSA, are able to answer. And this because it lacks any economic or industrial or commercial evidence of where the winning secret of the takeover. Opel has not exactly a story of success for the last years, and this it was emphasized by Harald Hendrikse of the Morgan...

Why Alfa Romeo Stelvio will be my next car

Alfa Romeo Stelvio
Saturday, February 11, I spent a beautiful day in the famous test track in Balocco. It was presented in world premiere, before the Official Press Conference in thenext February 22 in Saint Moritz, what will be the next Alfa Romeo SUV, expected for several years, since the exercise of “style” Kamal. The newness are first of all, in the communication mode, this preview “social”...

The list of the most read posts of 2016 on Automotive Space

automotive
Also this year we like to publish the list of most read posts of Automotive Space. You can see there are more differences from the last post on the most read posts in 2015. For this reason we can confirm that Automotive Space doesn’t aim the last news. Unfortunately from one year we are publishing a fewer number of post because we haven’t abroad correspondents…be patient; we are working...

Turin International Meeting for the 50th Anniversary Alfa Romeo Duetto

Alfa Romeo Duetto
The 50 years of style icon, the famous Alfa Romeo Duetto, were celebrated at the Turin International Meeting, the second national meeting of 2016, held on the 10th and 11th of September. In particular, on Sunday 11th, the legendary and famous Duetto were exposed as “Queens” in front of the entrance of the gardens of the Stupinigi Castle; summer residence of t he Savoy. About 50 Duettos...

50 years ago, the project which motorized Russia

Togliattigrad1
It is never easy to assess the importance of an event that happened fifty years before, especially when it refers to automotive history. But the collaboration agreement signed between Fiat and the Soviet Ministry of industry for the construction of a car plant in what was then the Union of Soviet Socialist Republics (URSS), and which is celebrating its fiftieth anniversary, deserves to be remembered. On...

The electric car and the CO2 emission

The electric car and the CO2 emission
More and more the “world wide” politics promotes the development and production of electric cars, shown as a possibility, at least for the mobility, to reduce the pollution. Consequently, car manufacturers are working hard to offer electric vehicles, but I wonder: What certainties have we that electric cars really affect the overall CO2 reduction and what doubts have we still to solve? It is true...

Happy Birthday Automotive Space for your 5 years

anniversary
On 10 January 2011, due to the increasing internet traffic coming from abroad, after only four months from start-up, we decided to create a blog dedicated to international readers; was born Automotive Space International! Totally in English welcomes the posts with international level which have already been published on Automotive Space. Automotive Space does not tell of product or testing, but marketing,...

The tsunami autonomous car is drawing near the automotive

autonomous cars
Getting into a car, which is able to drive autonomously, will become a habit? Probably yes and one day cities will become similar to the minority Report metropolis. These evocative and suggestive images, however, are only the visible part of an iceberg that, although not as dangerous as the one which sink the Titanic, will be able to overturn the whole automotive industry. Insurances, for instance,...

Automotive factories, back to the roots?

Fiat-509
We must get over it: the automobile, as we lived it, will disappear. Today we look with curiousness at former cars, which actually were carriages to which had been applied an engine, in a few years we will look at recent cars as something incredibly old. We have grown – we who are not so young anymore – with the myth of the horse power and the sportsmanship, then we knew the qualities of...

The list of the most read posts of 2015 of Automotive Space

2016
Automotive Space doesn’t aim the news, but the analysis and insights in the automotive sector. The list of the 10 most read post of all time, is the evidence that our objectives have been achieved. The 10 most read posts of Automotive Space   Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!; (11 Comments) Mystery shopping activities –...

Ferrari peels out on Milan Stock Exchange. Perspectives for the share of Maranello

ferrari
Ferrari is now quoted even on Milan Stock Exchange, after the debut on Wall Street in 2015. What will do the Italian Company, already leader in the racing world and now maybe on the stock market? 2016 is not started in the best ways for the financial market. Actually, even the Chicago PMI data weren’t a good omen, but by now we are used to markets that could overcome everything and almost able to...

Dieselgate: the ends justify the means?

Volkswagen-B52
Objectives, results, standards and performance. Are we sure that the ancient motto “the ends justify the means” is achievable? What happens if a Company is put under pressure, particularly when Consumers believe that the brand is incapable of overlooking high standards? Imagine a successful athlete who is “accustomed” to win by his fans. Imagine that on the eve of a competition he – not considering...

The Communication Plan of a dealer in the Business Plan

Comunication
This post deals with a technical aspect usually considered the “Cinderella” of the Business Plan, that is to say the Communication Plan. It minutely describes what will be the ordinary investments, eventually attempting to program the extraordinary ones, about all the allocated budget to this specific field. The Communication Plan is drawn up in collaboration with the commercial area, the marketing...
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