Car


Why Alfa Romeo Stelvio will be my next car

Alfa Romeo Stelvio
  Saturday, February 11, I spent a beautiful day in the famous test track in Balocco. It was presented in world premiere, before the Official Press Conference in thenext February 22 in Saint Moritz, what will be the next Alfa Romeo SUV, expected for several years, since the exercise of “style” Kamal. The newness are first of all, in the communication mode, this preview “social”...

The list of the most read posts of 2016 on Automotive Space

automotive
  Also this year we like to publish the list of most read posts of Automotive Space. You can see there are more differences from the last post on the most read posts in 2015. For this reason we can confirm that Automotive Space doesn’t aim the last news. Unfortunately from one year we are publishing a fewer number of post because we haven’t abroad correspondents…be patient; we...

Turin International Meeting for the 50th Anniversary Alfa Romeo Duetto

Alfa Romeo Duetto
  The 50 years of style icon, the famous Alfa Romeo Duetto, were celebrated at the Turin International Meeting, the second national meeting of 2016, held on the 10th and 11th of September. In particular, on Sunday 11th, the legendary and famous Duetto were exposed as “Queens” in front of the entrance of the gardens of the Stupinigi Castle; summer residence of the Savoy. About 50 Duettos...

50 years ago, the project which motorized Russia

Togliattigrad1
  It is never easy to assess the importance of an event that happened fifty years before, especially when it refers to automotive history. But the collaboration agreement signed between Fiat and the Soviet Ministry of industry for the construction of a car plant in what was then the Union of Soviet Socialist Republics (URSS), and which is celebrating its fiftieth anniversary, deserves to be remembered. On...

The electric car and the CO2 emission

The electric car and the CO2 emission
  More and more the “world wide” politics promotes the development and production of electric cars, shown as a possibility, at least for the mobility, to reduce the pollution. Consequently, car manufacturers are working hard to offer electric vehicles, but I wonder: What certainties have we that electric cars really affect the overall CO2 reduction and what doubts have we still to solve? It...

Happy Birthday Automotive Space for your 5 years

anniversary
  On 10 January 2011, due to the increasing internet traffic coming from abroad, after only four months from start-up, we decided to create a blog dedicated to international readers; was born Automotive Space International! Totally in English welcomes the posts with international level which have already been published on Automotive Space. Automotive Space does not tell of product or testing,...

The tsunami autonomous car is drawing near the automotive

autonomous cars
  Getting into a car, which is able to drive autonomously, will become a habit? Probably yes and one day cities will become similar to the minority Report metropolis. These evocative and suggestive images, however, are only the visible part of an iceberg that, although not as dangerous as the one which sink the Titanic, will be able to overturn the whole automotive industry. Insurances, for instance,...

Automotive factories, back to the roots?

Fiat-509
  We must get over it: the automobile, as we lived it, will disappear. Today we look with curiousness at former cars, which actually were carriages to which had been applied an engine, in a few years we will look at recent cars as something incredibly old. We have grown – we who are not so young anymore – with the myth of the horse power and the sportsmanship, then we knew the qualities...

The list of the most read posts of 2015 of Automotive Space

2016
  Automotive Space doesn’t aim the news, but the analysis and insights in the automotive sector. The list of the 10 most read post of all time, is the evidence that our objectives have been achieved. The 10 most read posts of Automotive Space   Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!; (11 Comments) Mystery shopping activities...

Ferrari peels out on Milan Stock Exchange. Perspectives for the share of Maranello

ferrari
  Ferrari is now quoted even on Milan Stock Exchange, after the debut on Wall Street in 2015. What will do the Italian Company, already leader in the racing world and now maybe on the stock market? 2016 is not started in the best ways for the financial market. Actually, even the Chicago PMI data weren’t a good omen, but by now we are used to markets that could overcome everything and almost...

Dieselgate: the ends justify the means?

Volkswagen-B52
  Objectives, results, standards and performance. Are we sure that the ancient motto “the ends justify the means” is achievable? What happens if a Company is put under pressure, particularly when Consumers believe that the brand is incapable of overlooking high standards? Imagine a successful athlete who is “accustomed” to win by his fans. Imagine that on the eve of a competition he –...

The Communication Plan of a dealer in the Business Plan

Comunication
  This post deals with a technical aspect usually considered the “Cinderella” of the Business Plan, that is to say the Communication Plan. It minutely describes what will be the ordinary investments, eventually attempting to program the extraordinary ones, about all the allocated budget to this specific field. The Communication Plan is drawn up in collaboration with the commercial area, the...

Sighting New Tris Alfa Romeo Giulia

Alfa Romeo Giulia
  Despite of many rumors about the postponed latest version of the new Alfa, we could nevertheless have a glimpse on Three Alfa Romeo Giulia. All of them are equipped with 4-tailpipes, empowered with the latest engine version thrust created in collaboration with Ferrari. Though two of them still in camouflage, but still definitely ready to show off all of their horse power, Even if in the arteries...

FERRARI: it’s time to quotation. But who benefits?

ipo-ferrari-logo
  With the coming of autumn, the financial world starts up again with all the operations which are set aside during the summer period, due to the low number of market players. And so, after witnessing the success of the so-called IPO (Initial Public Offering) of Poste Italiane SpA here it emerges one that for many people is the real IPO of the year, even if it doesn’t take place in Milan Stock...

Luxury brand have been trouble with the strange sore… Tesla!

2015-tesla-model-s
  I must say first of all that: the electric car fascinates me, I like its way to move without vibrations and with little noise. The electric engine seems to me elegant, with its round components which just rotate, almost without tremors. The efficiency is a byproduct of this elegance, with its 85/90% outclasses any internal combustion engine for automotive applications and it is comparable only...

Electric hybrid vehicles and their consumptions

auto ibride
  For all of us, the electric hybrid vehicles and the electric pure ones by now mean reduction in consumption and therefore less CO2 emissions and more environmental protection, even if there are conflicting opinions because of the damages caused from the extraction of metals needed to build electric motors (see the post ‘Interview to professor Ivan Maio of the Polytechnic in Turin‘). Electric...

The digital dealer isn’t a solution, rather it is a problem!

Digital Dealer
  The category of most-read post ever, on Automotive Space (IT), concerns the guarantee of compliance, or the legal; we refer to more than 50,000 consultations in just over four years. A trend that increases with increasing sales of used cars; probably because the closer it approaches to second-hand market, the more people need information… or even because the more sales are high, the higher...

Customer Satisfaction? Fix It Again Tony!

Fix It Again Tony!
   American clients have a clear fixed concept in their minds: “I-pay-so-I-demand”; to make even more clear this idea, in US customers are called consumers. In the Old Continent we know that American consumers are very demanding in terms of quality of products and services: they have exported Customer Satisfaction worldwide. Even in bars and fast-food – also with a bill of...

Bertone, the epilogue of the last coachbuilder

Logo Bertone
  It took little more than 100 years (102 to be exact) for a trademark, symbol of the design, to be smashed up in pieces. This is the perfect example of how a generational shift is important in a company. No school, university or a master can ever transmit passion, tradition and pride. Personally, I learned the news of the failure of this company symbol and its auction “of what is left”...

The myths of autonomous cars

Google Car
   Automotive Space has already dealt with autonomous cars, for instance in this post which reported people’s impressions on the topic. But in the meanwhile the matter is become more and more current, also because the “bricks” – needed to build up the structure of this type of vehicle – still continue to be added. By now it is a little wonder that a car can...

Pure electric vehicles and the heat/electric hybrid ones

auto elettriche
  More and more frequently we attend the launch of new pure and hybrid electric cars or heat/electric ones, so it comes naturally to wonder: what is the differences of the product they offer and for what types of use? To better understand the products offered and their characteristics, I asked a friend and true expert on the subject for help, Ing. Roberto Barbiero, a career dedicated to car design...

4 years of Automotive Space

Anniversary Automotive-Space
  4 years have passed since the first English post on Automotive Space was published, and we want to celebrate it! 😉 From April 10, 2011 to date, it have been published 185 posts, each of them original and with no review of car, receiving more than 220 comments! Although these data are significant, however they should be read together with those, which by now constitute the Automotive Space...

Pirelli and Pininfarina: an unavoidable epilogue

Pirelli
  Another company in the automotive sector of our Europe moved in the court of the giant Asian ChemChina. Pirelli, the fifth tire manufacturer on the world, has been acquired by means of sovereign funds of nationalized China. An operation financially complex which opens the debate to a series of assessments on the health conditions of our badly off capitalism, especially if you consider that the...

The electric cars in EU in 2014: it was established their failure

Electric Cars
  This “European” post is originated from some considerations after more years of incentives and more millions of euro thrown away because of the electric. Here, for ex., are the italian data (this blog was born in Italy): 1,104 sales of EV cars, in 2014, of which 246 sold to private (UNRAE data). Essentially in Italy the 0,08% of the auto market, in 2014, represents electric cars, while...

The Smart Configuration

Smart animal
  This time to me it’s hard to split the passionate Giorgio from the Automotive Professional One, but I know most of you will understand me. The configuration of a vehicle is a moment that can be so emotional as rational. And it’s more than this, the configuration is like a driver to incline the customer towards the contract signing (the ‘lucky winner’ among brand-dealer-seller...

Fiat 600, the car is no more a dream

Fiat-600
  According to young people – those of the “2.0” generation, the automobile is an item taken for granted such as the television, dishwasher, internet, smartphone and social network. The car, as modern object of desire, at least for the lucky ones, means to desire not a simply car but “that” one. But for those who were young in 1955, when the Fiat 600 was presented, the automobile was...

Interview with Elena Cortesi, Global Brand Pillars Communication Manager in Ford Motor Company

Elena Cortesi a Francoforte
  Date of interview: February, 26 2015 Professional profile: At Ford from 2000. She has worked as Area Manager, Dealer Manager and Fleet manager, used cars and CV. Subsequently, as PR director in Italy, Elena has developed a social media strategy involving bloggers and community, becoming a benchmark in the sector. On February 2012, she assumed the position of Director, Earned and Social Media,...

Clinic tests, common sense and the desire to truly understand

Clinic Tests
  The Clinic Test is an excellent Market Research tool, a unique moment in which the Consumers, Consultants (marketing, image and communication) and Project Managers of the Company have the opportunity to interact and exchange views about one or more prototypes and a significant representation of the competitive market. It should be an occasion for studying (studying you learn) and understanding...

FIAT 600 – Italian family gets in the car

Fiat 600
  We saw, in the first post, how Italy of the first ’50s was a developing country even if with several structural contradictions. From one hand It was a society looking for new life styles -– including mobility – thanks to a growing GDP and a large scale demand of modern products which led to new needs (refrigerator, televisions, washing machines), and on the other hand a Nation lacking...

The list of the most read posts of 2014 of Automotive Space

Post letti nel 2014
  It seems that during these Christmas Holidays, and for the end of 2014, the most popular blogs,– not belonging to an editorial group, used to do a roundup on the best posts published in the last year. I want to practice this custom as well, and in order to be impartial during my choice, I commit it to St. Google (Analytics) so that it will choose the 10 most read posts, regardless of the date...
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