Classic Cars


4860 – Auction Milano Autoclassica

McLaren
  4860 is the number of the registration given me by RM-Sotheby’s for the largest auction of cars, in according of the opinion of many, in the automotive history, and not only; inside the halls of the Fiera di Milano Rho for the winter edition of Milano Autoclassica. It was definitely a particular emotion participate in the auction, both as a spectator, but also from almost “buyer”...

Turin International Meeting for the 50th Anniversary Alfa Romeo Duetto

Alfa Romeo Duetto
  The 50 years of style icon, the famous Alfa Romeo Duetto, were celebrated at the Turin International Meeting, the second national meeting of 2016, held on the 10th and 11th of September. In particular, on Sunday 11th, the legendary and famous Duetto were exposed as “Queens” in front of the entrance of the gardens of the Stupinigi Castle; summer residence of the Savoy. About 50 Duettos...

50 years ago, the project which motorized Russia

Togliattigrad1
  It is never easy to assess the importance of an event that happened fifty years before, especially when it refers to automotive history. But the collaboration agreement signed between Fiat and the Soviet Ministry of industry for the construction of a car plant in what was then the Union of Soviet Socialist Republics (URSS), and which is celebrating its fiftieth anniversary, deserves to be remembered. On...

Automobile Museums 2.0?

Alfa Museum
  Today, thanks to computers, Web and Cloud we can affirm that memory is almost endless. Yet – like in Orwell’s worst nightmare – some historical elements that characterize our society, are still alive only thanks to the memory of some individuals. The risk is that they can disappear, just like the history of some car brands. The car was born 100 years ago, and we can giggle...

Bertone, the epilogue of the last coachbuilder

Logo Bertone
  It took little more than 100 years (102 to be exact) for a trademark, symbol of the design, to be smashed up in pieces. This is the perfect example of how a generational shift is important in a company. No school, university or a master can ever transmit passion, tradition and pride. Personally, I learned the news of the failure of this company symbol and its auction “of what is left”...

Time stays, carmakers go.

carmakers
  In Italy, in five years, carmakers have lost more than 1,600 dealers, while the dealers of trucks (550 in 2009), today are only 110. Also in the ultra-efficient US there was a die-off: NADA-data shows that more than 6,500 dealers have disappeared. Whilst of the remaining 17,665 dealerships, 5,000 of them sell less than 10 new cars per month, and 7,000 fewer than 30 per month. These numbers...

FIAT 600 – Italian family gets in the car

Fiat 600
  We saw, in the first post, how Italy of the first ’50s was a developing country even if with several structural contradictions. From one hand It was a society looking for new life styles -– including mobility – thanks to a growing GDP and a large scale demand of modern products which led to new needs (refrigerator, televisions, washing machines), and on the other hand a Nation lacking...

Sixty years ago, Fiat 600

bozzetto Fiat 600
  At the Geneva Motor Show Fiat presented the “600”, it was the 1955. Let’s skip for now the technical details about the car and try to observe the world of the 1955, far sixty years from now and which seems a geologic era. It was the year in which were born Steve Jobs, Bill Gates, Kevin Costner, Ornella Muti, Michel Platini, Alain Prost, Susanna Camusso, Enrico Mentana,...

FCA: business plan or image campaign?

Alfa Romeo 4C
  The five-years plan recently announced by the FCA President John Elkann and the CEO Marchionne has been commented, criticized and evaluated (in a positive and negative direction) by the Stock market. It certainly has had a wide media space, has generated great expectations among workers but also among consumers and potential Customers. To me this is a good advertising campaign for the Group...

Moment of truth: the delivery

truth
  In one of the most “rusty” sectors of the economy, since a long time carmakers are trying to convince their partners that the sale of a vehicle does not ends with the signature of the contract, but rather – from that moment – begins a long journey made of many steps that should be likeable for customers and profitable for dealers. A study delivered by JD Power –...

Alfa Romeo vs BMW?

Alfa vs BMW
  Auto Motor und Sport – over half a million copies, an amazing website – is the most authoritative German automotive magazine, and one of the most acknowledged in World. Its tests stand out for their professionalism and objectivity, the competences of the journalists and the thoroughness of the trials are the best guarantees for the reliability of the results. The “safety section”...

Alfa Romeo and Art: a good combination!

alfa romeo
  The Alfa Romeo that we love has been an industry pilot, in step with the times, always at the forefront, always in advance. Not only when his cars had preceded from several years the public’s tastes and the demands of the market, or when Alfa was building in Arese a plant  modern in structure and architectural line or when it opened in Balocco – in the middle of the rice fields...

103, 169? The car that Alfa should have built

Alfa
  Authoritative automobiles magazines and journalists – but also many fans – are waiting since a long time for the new Alfa Romeo 169, which is still in the Marchionne’s drawer. The history of Alfa Romeo is full of revolutionary projects which could have changed its story. Let’s speak about one of the many Alfa ever born, of which there is a rare example at the Historical...

MY Alfa Romeo 4C

Alfa Romeo 4c
  On the last 11th of June I was in Maserati as guest of Alfa Romeo for the presentation of the notorious 4C. I won’t list the technical details of the product. For this matter there are other automotive magazines. Otherwise you can read AR Official Press Release in our News section, or use the hashtag #4C that I used with the account @automotivespace. For photos and videos, however, you can...

Il Quadrifoglio: the greatest CRM of Alfa Romeo

Il Quadrifoglio
  Today everyone well knows the importance of Customer Relationship Management (CRM) for any company in the market: a regular follow-up with all types of customers is crucial to target, acquire, retain, and understand prospective and sold Customers. But in the 60’s this was not the model nor the standard, and CRM was pratically unknown for carmakers and dealers (… but even today…). The...

Appeal to all the ‘Alfista’: save our heaven!

alfista
  Regarding the Alfa Romeo Historic Museum, here’s a interesting story pointed out during an interview with Andrea Vecchi, the President of the Alfa Romeo Club of Milano.                                   “I worked for 10 years at Alfa Romeo in Arese. During 2009 the last Alfa Depts. in Arese were closed by Fiat: Design, Mechanics (where were ready 2...
Page 1 of 11