From B2B and B2C to 1to1: How the commercial policies change

business
The “dogma” that we learned at the university, during the masters, and then in the working life, that is from a business point of view the private client and the client company were different, is no longer true. The competitive element among the supplying companies, the amount of information that the customer receives (whether it is a company or a consumer) has overthrown many of the assumptions...

Lead generation and CRM: Is it sure they are always essential?

crm
Every year millions of euros are spent, both centrally and as a dealer, to generate leads. Another million euros are used for CRM actions to acquire customers. But what is the generation of “lead” and the CRM? The lead generation “…a marketing action which allows to create a list of possible customers interested in products or services offered by a company.” Whereas for...

Does anybody calculate the damages of the false influencers on the Web Reputation?

Reputation
After 7 years of uninterrupted publications and more than 800 unedited posts published, mostly evergreen, I often want to look at some previous posts. Among the many that I am particularly fond of, and most of them not written by me, there are some that are very current; despite they having been published many years ago. One of these is the post on the WEB REPUTATION; focused on how the web gives space...

How an automotive company could change core business

This post was originated as a practical continuation and as an integration to the previous “The automotive dealers haven’t changed core business yet” and for this reason it is necessary to make some clarifications. For 10 years, if even not more, they tell us the world has changed, or better by making a more careful analysis the world has always changed; in the last few years, however,...

The automotive dealers haven’t changed their core business yet

core-business
Excited by the increasing data related to the 2017, there are, however, automotive dealer, multi-brand, and service operators who are sulky and whiny. Of course, a positive signal it’s better than a negative one but, as Catalano (italian comic actor), would say, those numbers hide some truths that many pretend not to see. Dealers complain about the reduction in margins, despite the closure of...

Spare parts bought online, the end of the workshops?

spare parts
In many years who sells new cars can sustain especially with several collateral activities, which in the end, analysing the balance sheets, are not at all collateral. Warehouse, Workshop, Bodywork, Financial Services and Insurance represent much more than “forced activities” to have a mandate. The quickest to look around have turned their company into a multitude of activities on their...

A KPI will save the entire Automotive field or it will bury us?

kpi
There is no sector in which it is possible to disregard a trivial KPI. But let’s start by saying what a KPI is: it is a dashboard. It is a screen, an A4 sheet, which shows the trends of a given variable that, and we will talk about this, has a decisive influence on a business. Let’s start with a prejudicial element that divides an entrepreneurial activity from all the rest. I can know if...

Digital Automotive: if you are too far ahead, you may risk to burn yourself

Digital-Automotive
The future is in the digital, actually, it is the present; if your company isnÕt ready to ride the wave of the Digital automotive you are the dinosaur that is disappearing! Now this is a mantra repeated endlessly to the point that someone wonders: “could it be real what they go on telling us in every meeting?” Good question … but maybe not! Only because “everybody” says...

It is enough the name and not the essence. Digital natives and the automotive.

millennials
On this blog, several times, we have dealt with the increasing role that, those who are commonly called “the digital natives“, are playing in the communication, in the image and in the bigger cauldron called Marketing. Everyone in the automotive field, from the simple dealer to the big OEM, has to face them. The questions which, basically, arise are two: Who are the digital natives? Which...

Dusseldorf exhibition 2018: How it went

BOOT-Dusseldorf-2013
It is not simple dealing about the Dusseldorf Boat Show without being repetitive. In the years of crisis, while almost all the other show of the same field was loosing pieces, credibility and visitors, the Dusseldorf Boot grew up until to become the most important in Europe. The progressive breakdown of the Mediterranean shows in Genoa, Barcelona, Paris and London has inevitably brought professionals...

The list of the most read posts of 2016 on Automotive Space

automotive
Also this year we like to publish the list of most read posts of Automotive Space. You can see there are more differences from the last post on the most read posts in 2015. For this reason we can confirm that Automotive Space doesn’t aim the last news. Unfortunately from one year we are publishing a fewer number of post because we haven’t abroad correspondents…be patient; we are working...

Happy Birthday Automotive Space for your 5 years

anniversary
On 10 January 2011, due to the increasing internet traffic coming from abroad, after only four months from start-up, we decided to create a blog dedicated to international readers; was born Automotive Space International! Totally in English welcomes the posts with international level which have already been published on Automotive Space. Automotive Space does not tell of product or testing, but marketing,...

The list of the most read posts of 2015 of Automotive Space

2016
Automotive Space doesn’t aim the news, but the analysis and insights in the automotive sector. The list of the 10 most read post of all time, is the evidence that our objectives have been achieved. The 10 most read posts of Automotive Space   Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!; (11 Comments) Mystery shopping activities –...

The Communication Plan of a dealer in the Business Plan

Comunication
This post deals with a technical aspect usually considered the “Cinderella” of the Business Plan, that is to say the Communication Plan. It minutely describes what will be the ordinary investments, eventually attempting to program the extraordinary ones, about all the allocated budget to this specific field. The Communication Plan is drawn up in collaboration with the commercial area, the marketing...

The spy shots of the new Mazzanti Evantra

Mazzanti-Atelier-details_spyshot
A few days ago I had occasion to see closely the by now legendary Evantra 01 of Mazzanti Automobili; and I point out to you the link to see all the exclusive pics. Walking through the Atelier I found a lot of activity around two workstations and, intrigued by the sheets and covers, I am returned in secret and I could steal some shots of a new model of Evantra with more extreme prefomances. I report...

The digital dealer isn’t a solution, rather it is a problem!

Digital Dealer
The category of most-read post ever, on Automotive Space (IT), concerns the guarantee of compliance, or the legal; we refer to more than 50,000 consultations in just over four years. A trend that increases with increasing sales of used cars; probably because the closer it approaches to second-hand market, the more people need information… or even because the more sales are high, the higher is the...

The China gives up the electrics and the Europe just watches

EVs
Two months ago I published one post dealing with selling data and the evolution, over the last years, of the electric cars in Europe. To avoid of causing useless wars, I limited to reporting market data (ACEA) and to suggesting how to read them analytically and how to contextualize them. But in private, someone wanted to charge me with provincialism, saying for instance: “…Pietro, but the...

4 years of Automotive Space

Anniversary Automotive-Space
4 years have passed since the first English post on Automotive Space was published, and we want to celebrate it! 😉 From April 10, 2011 to date, it have been published 185 posts, each of them original and with no review of car, receiving more than 220 comments! Although these data are significant, however they should be read together with those, which by now constitute the Automotive Space Community: 620...

The electric cars in EU in 2014: it was established their failure

Electric Cars
This “European” post is originated from some considerations after more years of incentives and more millions of euro thrown away because of the electric. Here, for ex., are the italian data (this blog was born in Italy): 1,104 sales of EV cars, in 2014, of which 246 sold to private (UNRAE data). Essentially in Italy the 0,08% of the auto market, in 2014, represents electric cars, while if you...

Interview with Elena Cortesi, Global Brand Pillars Communication Manager in Ford Motor Company

Elena Cortesi a Francoforte
Date of interview: February, 26 2015 Professional profile: At Ford from 2000. She has worked as Area Manager, Dealer Manager and Fleet manager, used cars and CV. Subsequently, as PR director in Italy, Elena has developed a social media strategy involving bloggers and community, becoming a benchmark in the sector. On February 2012, she assumed the position of Director, Earned and Social Media, Ford...

The list of the most read posts of 2014 of Automotive Space

Post letti nel 2014
It seems that during these Christmas Holidays, and for the end of 2014, the most popular blogs,– not belonging to an editorial group, used to do a roundup on the best posts published in the last year. I want to practice this custom as well, and in order to be impartial during my choice, I commit it to St. Google (Analytics) so that it will choose the 10 most read posts, regardless of the date of publication,...

Peugeot and Citroen: It’s nice to win easy!

Aulnay
By at least one semester Peugeot and Citroen started a radical transformation of production, managerial, commercial and communication. Talk about the last aspect: the Communication! Money are invested if there is something to communicate and when there are budgets to bind on. Budgets are allocated if there are invoices. Data about Italy and Europe show that there’s turmoil… to put it mildly. From...

Outsourcing in the automotive: does the abuse hurt?

outsourcing
I’’ve already largely expressed my opinion about the growing precariousness management in the automotive field, which finds its highest expressions in the outsourcing. It was a year ago…. We were convinced that some strategic position couldn’t be the subject of outsourcing and that others, even these strategic ones, during the start-up and re-engineering, could be optimized through the outsourcing. Then,...

The sustainable mobility goes through inter-modality

Mobilità sostenibile
Listening to different observation about the automotive future, and in general about means of transport, I remembered of some notes taken during the lesson of “Economy of Transport” by professor Ennio Forte (UNINA- Federico II University of Neaples – Italy -) some decades ago. In the last years, there were been progresses but, as declared by the White Book of Transport 2011 (EC), the next...

The LPG and CNG help you, such as the electrics

gpl
The plan, which foresees about 3,000 LPG fuel stations and 1,000 CNG ones to the end of 2012, is proceeding at a steady pace toward the goal. Actually Fiat Professional has already monitored 3065 LPG points (+40 closed) and 908 CNG points (+8 closed) regularly active (data September 7, 2012). In spite of this, a subtle and insightful enemy, the electric Lobby, which includes several devices in its...

How to not have a winning strategy

Winning strategy
  So I also find myself to generalize telling an experience of life lived (automotive)… sometimes you allow me to “vent”…. The “Case history” I’m going to tell you is dramatically true and is a prime example of what it means to get out of your own safety…. Even if continuing to be cunning! Not long ago a “friend” dealer, one of those BIG ones who only speaks about MILLION...

Marchionne, from FGA to FCA the wind changes… all aboard!

Marchionne
Is time that, intentionally, I don’t write about Fiat (in a general sense). I’ve also intended , after the fusion announced at the beginning of January 2014, to not do it until May when the new project FCA will be launched. I decided so, both individually and as Automotive Space, because several reasons such as: Automotive Spaces doesn’t deal with gossip, we let do it to guru! They need it...

The first 3 years of Automotive Space (Eng): wishes!

Auguri
And who would have thought and dreamed…. 3 years! Yes it is so, just THREE years are passed since April 10, 2011… when the English version of Automotive Space was originated. Nothing left to imagine that we would become a community presents on 12 Social Network and counting more than 7,000 followers. Three years in which we didn’t waste a useful day to publish something that would be considerable...

If India isn’t just the two marines

India
In India, one of the greatest nuclear power (the largest importer of weapons in the world and, until 2012, the first user of gold in the world for 50 years in a row), there are been 2 important events about automotive sector : the 12th Auto Expo Components and the 12th Auto Expo Motor Show. India, belonging to BRICS nations, receives special attentions by global OEMs. Prestigious research centers,...

Young people are not interested in the car!

I giovani
I was one of the first to broadcast the news that from the Far East and the USA worrying signals about the wants of the new generations were coming. Here I absolutely don’t want to deny the news, but I want to clarify some aspects which, to me, are taking a turn for the worst. Let’s clarify that the answer you are trying to give is originated from superficiality, lack of analysis and knowledge...
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