FCA: the future after Marchionne

Fiat
It has been no more than 8 months, even if it seems more, from when the Market value of FCA with Ferrari and CNH has reached the value of 73 billion dollars compared with the 63 billion of GM; which once was THE colossus of the automotive industry. The capitalization of FCA was close to $ 29.5 billion; after the spin-off of Ferrari that alone had a value of about 18 billion. With the death of Sergio...

When the perfume will become a standard for dealers?

parfum
The title of the post wants to be quite provocative, but in itself the question is when the sensory marketing will be fully applicable even to the dealers? According to Richard Axel and Linda Buck, Nobel Prizes in Medicine in 2004, our brain, our “memory” can remember over 10,000 smells, while only 200 different colours. This statement in itself should make us reflect on the proper planning...

How to transform your own customers into fans: the social customer service

Social Media Logotype Background
“If you sell something you obtain a customer today. If you help somebody you obtain a customer for all life long.” The Social Customer Service combines, in the customer service, the social network, which communications are public. It’s new aspect, if compared with a traditional “not social” customer care, is the fact that the conversations are public and could be read...

The Concorso d’Eleganza Villa d’Este: Cars Elegance without time

Every year when you went to Concorso d’Eleganza Villa d’Este, you are sure that it’s the temple of cars elegance. The event was established as a contest for new Cars in Villa d’Este in 1929. It’s possible to see here some beautiful cars in the world, splitted in several categories. It is possible to admire old cars, but also Concepts Cars and prototypes. Every year I am impressed about...

The Job Order in the vehicle after-sales; this stranger…

The Job Order (JO), which we know in the reality of the vehicle after-sales, it’s too often “snubbed” and the consequences of an improper use or an incorrect filling out are underestimated. Starting from its definition, it is a contract of performance of work and as such it is regulated from the current legislation. In particular we refer to the art. 1519 bis of the Civil Code (Italian...

Why should we say thanks for every complaint we received?

complaint
Starting an article with such a title, which means in itself a “strange“, “particular” question which could cause laughter to most, has, actually, a specific basis which we will try to explain. Why would we thank for a complaint? Each of us was a customer, or is one now or will be one and you’ve had a chance to have “first-hand experience” the unexpected eventuality,...

Why Alfa Romeo Stelvio will be my next car

Alfa Romeo Stelvio
Saturday, February 11, I spent a beautiful day in the famous test track in Balocco. It was presented in world premiere, before the Official Press Conference in thenext February 22 in Saint Moritz, what will be the next Alfa Romeo SUV, expected for several years, since the exercise of “style” Kamal. The newness are first of all, in the communication mode, this preview “social”...

4860 – Auction Milano Autoclassica

McLaren
4860 is the number of the registration given me by RM-Sotheby’s for the largest auction of cars, in according of the opinion of many, in the automotive history, and not only; inside the halls of the Fiera di Milano Rho for the winter edition of Milano Autoclassica. It was definitely a particular emotion participate in the auction, both as a spectator, but also from almost “buyer”...

Turin International Meeting for the 50th Anniversary Alfa Romeo Duetto

Alfa Romeo Duetto
The 50 years of style icon, the famous Alfa Romeo Duetto, were celebrated at the Turin International Meeting, the second national meeting of 2016, held on the 10th and 11th of September. In particular, on Sunday 11th, the legendary and famous Duetto were exposed as “Queens” in front of the entrance of the gardens of the Stupinigi Castle; summer residence of t he Savoy. About 50 Duettos...

New SUV Alfa Romeo Stelvio

Alfa Romeo Stelvio
Before of the official presentation in November at Los Angeles Auto Show, the first images on the Street of the new SUV Alfa Romeo Stelvio. Alfa Romeo will go back in USA after several years with this car. Probably, It will be presented as world premiere to the Paris Auto Show next 1 october. #Staytunedwithus for new images and videos (note: click on the images to enlarge) Share this:… Read...

Alfa Romeo Giulia QV & Basic Versions

Alfa Romeo Giulia QV
One week before the 86th Geneva International Motor Show, we come across, on the streets of Turin, in the new Alfa Romeo Giulia QV with rear spoiler and 4-tailpipes without camouflage, but also in the “Basic” version which will be unveil in the Motor Show. differences are definitely clear between the “Basic” version to the major “sister“: 1-tailpipe, no rear spoiler...

The “Tipo” family: hatchback & estate spy-shots

Fiat-Tipo-Hatchback
The new latest double seeing which complete the “Tipo” family. Hatchback & Estate variants on the streets around Turin for the latest tests before the media presentation next March 1st, 2016 at 2016 Geneva Motor show. You can see that the chromed door handles aren’t more masked and they are protruding from the profile. In this version we see the presence of a superior spoiler...

Sighting New Tris Alfa Romeo Giulia

Alfa Romeo Giulia
Despite of many rumors about the postponed latest version of the new Alfa, we could nevertheless have a glimpse on Three Alfa Romeo Giulia. All of them are equipped with 4-tailpipes, empowered with the latest engine version thrust created in collaboration with Ferrari. Though two of them still in camouflage, but still definitely ready to show off all of their horse power, Even if in the arteries of...

Fiat 500X Camouflage, new version or test components?

Fiat 500X
New sighting, Fiat 500X mule camouflaged into the road of the turin ‘s province. New versions, new internal or only components test? #staytunedwithus   (note: click on the images to enlarge) Share this:… Read the rest Share this:

Bertone, the epilogue of the last coachbuilder

Logo Bertone
It took little more than 100 years (102 to be exact) for a trademark, symbol of the design, to be smashed up in pieces. This is the perfect example of how a generational shift is important in a company. No school, university or a master can ever transmit passion, tradition and pride. Personally, I learned the news of the failure of this company symbol and its auction “of what is left” with...

New Alfa Romeo Giulia Camouflage

Nuova Alfa Romeo Giulia
We receive by an anonymous reader, the first pictures after the presentation of the new Alfa Romeo Giulia to renewed Museum in Arese. A Giulia Camouflage as that the same official presented with Ferrari engine. Although Camouflaged you see the distinctive tail, and the entire three – volume vehicle, the rear lights like Maserati, quadruple tailpipes, the “antenna-fin” like BMW, carbon...

Fiat Grande Punto Muletto – Restyling? No Fiat Aegea Hatchback

Fiat Grande Punto 2015
A few hours before the launch, this evening, of the Fiat 500 (2016) facelift, we encounter a Fiat Grande Punto* mule testing, maybe a next future restyling for the Grande Punto model? The car is a little wider than the actual Grande Punto, but #staytuned with us * This is the forklift Fiat Aegea Hatchback     (note: click on the images to enlarge)   Share this:… Read the...

New Fiat 500 Cabrio Camouflage

New Fiat 500 Cabrio 2015
Waiting to celebrate the restyling of the Fiat 500, on July 4, we have seen testing some Cabrio cars between the roads of Turin. The face lift will concern the front and back of the bodywork, although  you can see that the final result will not be much different from today’s. The interior design, especially the infotainment, will be very similar to Fiat 500X.   with the technical...

NEW FIAT COMPACT SEDAN: first sighting

Nuova Compact Sedan8
New Fiat Compact Sedan for the first time in the test on the roads of Turin. Designed by the FCA Style Centre and jointly with Tofas, production will take place at Fiat’s factory in Turkey Bursa. Fiat Compact Sedan comes from the platform that was also used in development of Fiat 500L, 500X and Jeep Renegade. On sale from November in more than 40 countries in EMEA Region. (note: click...

RAM PROMASTER CITY RUNS FOR TURIN

Ram Promaster City
RAM PROMASTER CITY 2015 in the trial, on the streets of Turin (Italy) around the historic Mirafiori Plant. RAM PROMASTER is the US version (rebadge) of Fiat Doblò model marketed in the EMEA region. This rebadge version the mostly know “Doblò” in its third generation, sees is higher than European and reinforced suspension components are fitted for the US streets.   (note: click on the...

FIAT 500 STUDIO front/rear

Fiat 500
The Fiat car that was a sales record in US, and that might just become a brand in itself given the two recent interpretations 500 L and 500 X. In of April 2015 on the streets of Turin we see a Fiat 500 camouflage for studies of the new front-end/rear that may also potentially be used on the two L and X.   (note: click on the images to enlarge) Share this:… Read the rest Share this:

NEW SUV MASERATI LEVANTE (2016): FIRST SIGHTING

Maserati Levante
It’s amazing how in a morning in February 2015 in the Turin (italy) highway you come across the new SUV MASERATI LEVANTE. Till the opening of the factory Maserati Grugliasco the “test track” last test for almost all Ghibli and Quattroporte is the highway. The new SUV will make its official debut at the Detroit Motor Show (January 2016).                                           (note:...