Audi


Automobile Museums 2.0?

Alfa Museum
  Today, thanks to computers, Web and Cloud we can affirm that memory is almost endless. Yet – like in Orwell’s worst nightmare – some historical elements that characterize our society, are still alive only thanks to the memory of some individuals. The risk is that they can disappear, just like the history of some car brands. The car was born 100 years ago, and we can giggle...

Luxury brand have been trouble with the strange sore… Tesla!

2015-tesla-model-s
  I must say first of all that: the electric car fascinates me, I like its way to move without vibrations and with little noise. The electric engine seems to me elegant, with its round components which just rotate, almost without tremors. The efficiency is a byproduct of this elegance, with its 85/90% outclasses any internal combustion engine for automotive applications and it is comparable only...

Becoming the Jetsons! CES 2015

CES 2015
   The great international car shows, Geneva, Detroit, Beijing, New Delhi are glittering opportunities to present new cars and boost – thanks to media coverage – the most important sector of the world economy. Between dealers, only a few know that in January ALL the carmakers attended in Las Vegas a trade show which represents the future of the technics applied to everyday life:...

QNX: the future and the present of the infotainment

Maserati rear obstacle
  QNX Software Systems Ltd is released by BlackBerry leading provider of operating systems, middleware, development tools and professional services for integrated systems. Audi, Siemens, General Electric, Cisco and Lockheed Martin use QNX technology for their on-board systems, medical device, industrial automation, router and more. QNX announced at the CES 2015 in Las Vegas, the last January 5th,...

The list of the most read posts of 2014 of Automotive Space

Post letti nel 2014
  It seems that during these Christmas Holidays, and for the end of 2014, the most popular blogs,– not belonging to an editorial group, used to do a roundup on the best posts published in the last year. I want to practice this custom as well, and in order to be impartial during my choice, I commit it to St. Google (Analytics) so that it will choose the 10 most read posts, regardless of the date...

Audi and the turbo electric TDi-e: Manifesto of technology

Turbo elettrico
  You know what? There are those who actually uses competitions to introduce new technologies on series products. It’s not a surprise that those are Germans, that is Audi. In Ingolstadt there is a direct line through which you can not only transmit contents between motorsport and the sedan car which you sell in dealers, there is more: they are able to communicate this innovation. The last step...

Moment of truth: the delivery

truth
  In one of the most “rusty” sectors of the economy, since a long time carmakers are trying to convince their partners that the sale of a vehicle does not ends with the signature of the contract, but rather – from that moment – begins a long journey made of many steps that should be likeable for customers and profitable for dealers. A study delivered by JD Power –...

Automotive Space in the 30 most influential European digital media in Martorell

Martorell
  After so much buzz on the Social Networks (Facebook – photos – and Twitter with the hashtag #LeonSTdrivingday) it seems unlikely that some followers do not know that AS has been invited to the presentation of the new Seat LeonST, as one of the four Italians media, within the group exclusive of the 30 most influential digital media in Europe. It was a source of great joy, pride and...

In search of the lost platform (as long as cross-segment)

piattaforma
  Watchword: share. It matters little that if we are talking about social networks or platforms. The first is the reality of the moment, the other a necessity for the cars manufacturer, searching for the magical tool that allows to churn out new models in bursts, while maintaining a unique structure, from the city car to the SUV. If the concept of shared platform applies to similar segments, for...

There is newness and newness: but what if we were talking about technology and contents?

tecnica e contenuti
  «That’s nice, a new model of car!» Given that the time is far distant from those in which a new four-wheels product aroused emotions, today one wonders what the industry intends for “new product”. The innovation has evolved over the years through really useful devices, from ABS to the Common-Rail, from ESP to robotized gearboxes. In short, real progress in the field of technology...

BMW conquering new markets…

BMW
  The market recession is good for some. So it seems for the BMW market team and their product manager colleagues. BMW is targeting its marketing efforts at acquiring new customers who were previously typical of Audi. Throughout the Dolomite Super Ski area which involves 16 ski areas including Cortina and Alta Badia, there are advertisements for the permanent intelligent X-Drive all-wheel drive...

Mercedes target change

MB target
  The new Mercedes B class television ad, in my opinion, signals a significant communication strategy change that already started with the ads for the E class. Mercedes sales results in Italy are definitely the worst among the three large German manufacturers. One of the reasons is definitely a lack of attention to the customer, as written by Maurizio Sala in his article (link), but a large part...

When scale economy compromises quality

Quality
  Using the same parts for different models of cars, and for different brands in the case of auto groups, is definitely an intelligent solution for cost containment and the allocation of fixed costs on a larger number of vehicles, besides the reduction of merchandise in stock by adopting a just in time production system. But sometimes this industrial logic was adopted too hastily and without a...

Global cars sales outlook – March 2012

March 2012
  “2012 started full of uncertain for OEMs in the automotive industry” this was how I started my article last month. At that time reports on January Chinese market performance were not yet available and when they arrived, with an incredible 26% lost year on year, Car OEMs Top Executives become really nervous. Chinese data were affected by the Chinese New Year falls, with fewer working days,...

Manufacturer Alliances: Good or bad?

manufacturer
  The recent announcement by PSA and GM of their intended strategic alliance is one of many such alliances between various manufacturers. But when do these alliances start diluting brand equity? In the past the first tentative alliances were based on purchasing power formats. Then the inevitable creep sets in with manufacturers sharing platforms, major components, engines and indeed entire vehicles. There...

Appeal to all the ‘Alfista’: save our heaven!

alfista
  Regarding the Alfa Romeo Historic Museum, here’s a interesting story pointed out during an interview with Andrea Vecchi, the President of the Alfa Romeo Club of Milano.                                   “I worked for 10 years at Alfa Romeo in Arese. During 2009 the last Alfa Depts. in Arese were closed by Fiat: Design, Mechanics (where were ready 2...

Is the service network up to the standards of today’s cars?

Diagnosi
  I am inspired by my own personal experience and by the previous article by Matteo Ceronetti regarding the professionalism and ability of the dealer service network. I own an Audi A6. I have had other Audis in the past as well as a Mercedes, and, unfortunately, I have often found myself noting that the dealer service centers are not up to the standards of their brand image. The introduction of...

XXI Congresso Fenabrave. Fiat: novo Uno or nuova Panda?

Panda Brasile
  Everything has changed! In 2011, 370,000 Portuguese has ‘landed’ in Brazil and thousands of Spaniards have ‘invaded’ Argentina. With so many hopes and their workforce. The eighteenth century’s scenarios in black and white of Ellis Island and the migration to South America after the IIWW are unexpectedly reproduced. Brazil, land of promise for the automotive (not...

Automotive communication: different roles between OEM and dealers.

OEM
  Advertising and the art to manage the emotions of clients.  Advertising is considered the most powerful tool of marketing, has no limits or borders and has become an integral part of the economy in the world. Dorothy Miller the 2011 Nada Convention has analyzed this argument, noting that in the United States today, nearly 40% of car buyers do not trust most of the traditional media such as...

Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!

Cadillac man
  What can happen when two very famous persons, known and loved by all becomes car salesmen? I know many car dealers and many salesmen who are ashamed to say the work they do, fearing of being compared to the ‘Cadillac man‘ of Robin Williams or to the‘Italian Car salesman’ of Robert de Niro. In Italy from a few weeks two famous character actors, Paolo Kessisoglu and Luca Bizzarri,...

The electric innovation: the voice of distrust

Innovation
  After the article on the test of Tesla Roadster: “Tesla Roadester: the electrical solution!” the criticisms forwarded privately surpassed public. Comments are welcome in any case because are made politely and with arguments of value that help us to better assess the facts. Before going on I state that what I wrote about the test is exactly what I think, without any kind of conditioning. The...
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