I must say first of all that: the electric car fascinates me, I like its way to move without vibrations and with little noise.
The electric engine seems to me elegant, with its round components which just rotate, almost without tremors.
The efficiency is a byproduct of this elegance, with its 85/90% outclasses any internal combustion engine for automotive applications and it is comparable only...
The recent announcement by PSA and GM of their intended strategic alliance is one of many such alliances between various manufacturers.
But when do these alliances start diluting brand equity?
In the past the first tentative alliances were based on purchasing power formats. Then the inevitable creep sets in with manufacturers sharing platforms, major components, engines and indeed entire vehicles.