MY Alfa Romeo 4C

Alfa Romeo 4c
On the last 11th of June I was in Maserati as guest of Alfa Romeo for the presentation of the notorious 4C. I won’t list the technical details of the product. For this matter there are other automotive magazines. Otherwise you can read AR Official Press Release in our News section, or use the hashtag #4C that I used with the account @automotivespace. For photos and videos, however, you can see our...

Il Quadrifoglio: the greatest CRM of Alfa Romeo

Il Quadrifoglio
Today everyone well knows the importance of Customer Relationship Management (CRM) for any company in the market: a regular follow-up with all types of customers is crucial to target, acquire, retain, and understand prospective and sold Customers. But in the 60’s this was not the model nor the standard, and CRM was pratically unknown for carmakers and dealers (… but even today…). The...

Interview with Pietro Gorlier, President and CEO – Mopar® – 1^st part

Gorlier
Date of the interview: March, 26 2013 Professional Profile: Pietro Gorlier was born in Turin (Italy), he joined the Fiat Group in 1989 as a market analyst in Iveco helding various positions in logistics, in the After Sales and Customer Care, before joining Fiat Group Automobiles in 2006. After the experience in FGA and in CNH Global N.V., he joined Chrysler Group. He is President and CEO of MOPAR®...

Interview with Paolo Gagliardo, Head of Brand Lancia/Chrysler for EMEA – 2^nd part

Gagliardo
…the first part! GLOBALISATION!  This term should allow you to achieve a product that is in line with the tastes of the “entire world”, with the underlying principle of listening to your customers. Are Lancia and Chrysler getting to grips with this term? Do they listen to the large mass of customers who are trying to convey their expectations? If not, what’s missing and what...

Interview with Adriana Maria Quaglia, FGA and Chrysler Customer Innovation Manager for the EMEA

quaglia
Interview Date: November 23, 2012 Professional Profile: Adriana Maria Quaglia begans her career at the end of the 1980’s in sales and marketing. From 1989 to 1997 she worked for several communications agencies, developing and managing advertising campaigns, trade marketing, events and external relations for premium Italian and international brands.In the  following decade her career developed...

Interview with Wojciech Halarewicz, CEO of Mazda Italy – 2nd Part

CEO Mazda Italia
…the first part of the interview Do you think it is possible to produce vehicles by industries with more agile organizations than those currently existing? Certainly industrial organizations can and must become more agile and this would benefit both the production and the commercial aspects. Mazda found a solution to this need, summarized in a Japanese term: Monotsukuri Innovation, which literally...

Interview with Wojciech Halarewicz, CEO of Mazda Italy – 1st Part

CEO Mazda Italia
Interview Date: Jun, 1st 2012. Professional Profile: Wojciech Halarewicz Remarks: Interview carried by  Emilio Perri We were lucky to cross on the “our way” Wojciech Halarewicz, CEO of Mazda Italy, what better opportunity to ask him about his international experience?  Considering the most recent news we cannot but ask for more information on the Alfa Romeo-Mazda agreement, just signed...

Fiat 500L a design approach

500L
As bloggers we were invited to the presentation of the new Fiat 500L, the small MPV from the Turin company that will replace the “Idea” by the end of the year. We don’t want to talk about the product, even though it deserves to be discussed, since the specialized magazines will do so as soon as the first models hit the road. Instead, we want to talk about the atmosphere, sensations...

The residual value of your new car

residual value
For the last few days I have been hearing the ad on the italian radio for the new Alfa Romeo Giulietta and the part about maintaining its value in the used car market according to Eurotax and Quattroruote (the most important italian automotive newspaper) really caught my attention. I wondered: is it really true what they’re saying in the Giulietta ad? And, if it is true, why advertise it during...

Appeal to all the ‘Alfista’: save our heaven!

alfista
Regarding the Alfa Romeo Historic Museum, here’s a interesting story pointed out during an interview with Andrea Vecchi, the President of the Alfa Romeo Club of Milano.                                   “I worked for 10 years at Alfa Romeo in Arese. During 2009 the last Alfa Depts. in Arese were closed by Fiat: Design, Mechanics (where were ready 2 alloy V6...

The ‘revolution’ of Mercedes Benz

revolution
The new Mercedes-Benz platform – CarTogether – which promotes car sharing to reduce emissions and traffic, promised to be a revolution. What we lacked was that the German firm – rather than promoting his products or the image of the brand – it is more precisely using the image of the revolutionary par excellence: ‘Che’ Guevara, with the M-B symbol on his beret,...

Alfa’s development looking at economies of scale and products

I recently explained in this article  how Alfa should focus on a “compact D” segment car to acquire former customers of 156 model. I even reiterated the necessity of Alfa of fitting rear-wheel drive for those clients who want something more. Furthermore, the inability to satisfy both European and American market, is increasing the time to market, with redefinition of style and design solutions...

Fiat in Serbia, what will the future bring?

Fiat Serbia
A national news program gave the news a few days ago that Italian companies are investing in Serbia where Italy will be the third largest partner behind Russia and Germany but with the goal, on the part of the Italian government, of earning the second spot if not even the first. Regarding Fiat and its future, we wonder about the status of the work being done on the new factory planned for Serbia, where...

Build and sell cars is still a good business! Not for everyone.

Build-225x300
Noting the difficulties of Chrysler and GM, the dreaded sale of Opel, the drastic restructuring of many OEMs, but also the ‘extermination’ of thousands of dealers in Italy and around the world – people I meet ask me if it still worth to build and sell cars. The impressions and the… ‘stomach ache’ of those who are suffering ‘in the trenches of the automotive’...

SELLING FIAT? A NOVEL OR JOURNALISTIC INVESTIGATION?

Selling
Being extremely lucky to have the world available as being my office, I am often in contact with several Automotive Characters. During our enjoyable social dinners some interesting news and curiosities about business developments and challenging strategies of the several OEM Corporations emerge. Particularly I am getting quite fascinated by Fiat Group Automobile Strategy or, better, the way...

Automotive, August 2011: STOP spitting out such nonsense!

August2011
Italian Market, August 2011: of the 70.307 total vehicles registered, more than 42% (29.929) have been matriculated during the last… 3 days of the month. From January 1st more than the 35% of the italian total registrations were developed in the last 72 hours of each month! Let us understand this strange phenomenon. Some manufacturers contacted to give an explanation for this strange phenomenon,...

Automotive communication: different roles between OEM and dealers.

OEM
Advertising and the art to manage the emotions of clients.  Advertising is considered the most powerful tool of marketing, has no limits or borders and has become an integral part of the economy in the world. Dorothy Miller the 2011 Nada Convention has analyzed this argument, noting that in the United States today, nearly 40% of car buyers do not trust most of the traditional media such as press,...

Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!

Cadillac man
What can happen when two very famous persons, known and loved by all becomes car salesmen? I know many car dealers and many salesmen who are ashamed to say the work they do, fearing of being compared to the ‘Cadillac man‘ of Robin Williams or to the‘Italian Car salesman’ of Robert de Niro. In Italy from a few weeks two famous character actors, Paolo Kessisoglu and Luca Bizzarri, are...

Fiat Chrysler, an expected marriage!

marriage
Everybody is talking about Fiat and Chrysler agreement but none guessed that despite of evident Fiat needs to acquaintain with a partner. In terms of facts the Brazilian Operations were positive whilst European car productions were extremely negative because of volumes being not large enough especially across the medium-size vehicles. However Chrysler needed exactly the opposite way due to the lack...

Glamour Volkswagen

Gruppo VW
Whenever a new reader joins this blog it looks like we are total supporter group of Germany but this is not the case. The advertising claim as “Germany technologic supremacy” used some years ago is not our bible. We are only people focused on the reality of facts and following this focus it is not avoidable to notice new ideas, projects and proposals currently coming out from Germany. For many...