Alfa Romeo


Why Alfa Romeo Stelvio will be my next car

Alfa Romeo Stelvio
  Saturday, February 11, I spent a beautiful day in the famous test track in Balocco. It was presented in world premiere, before the Official Press Conference in thenext February 22 in Saint Moritz, what will be the next Alfa Romeo SUV, expected for several years, since the exercise of “style” Kamal. The newness are first of all, in the communication mode, this preview “social”...

The list of the most read posts of 2016 on Automotive Space

automotive
  Also this year we like to publish the list of most read posts of Automotive Space. You can see there are more differences from the last post on the most read posts in 2015. For this reason we can confirm that Automotive Space doesn’t aim the last news. Unfortunately from one year we are publishing a fewer number of post because we haven’t abroad correspondents…be patient; we...

4860 – Auction Milano Autoclassica

McLaren
  4860 is the number of the registration given me by RM-Sotheby’s for the largest auction of cars, in according of the opinion of many, in the automotive history, and not only; inside the halls of the Fiera di Milano Rho for the winter edition of Milano Autoclassica. It was definitely a particular emotion participate in the auction, both as a spectator, but also from almost “buyer”...

Turin International Meeting for the 50th Anniversary Alfa Romeo Duetto

Alfa Romeo Duetto
  The 50 years of style icon, the famous Alfa Romeo Duetto, were celebrated at the Turin International Meeting, the second national meeting of 2016, held on the 10th and 11th of September. In particular, on Sunday 11th, the legendary and famous Duetto were exposed as “Queens” in front of the entrance of the gardens of the Stupinigi Castle; summer residence of the Savoy. About 50 Duettos...

New SUV Alfa Romeo Stelvio

Alfa Romeo Stelvio
  Before of the official presentation in November at Los Angeles Auto Show, the first images on the Street of the new SUV Alfa Romeo Stelvio. Alfa Romeo will go back in USA after several years with this car. Probably, It will be presented as world premiere to the Paris Auto Show next 1 october. #Staytunedwithus for new images and videos (note: click on the images to enlarge) Share...

Alfa Romeo Giulia QV & Basic Versions

Alfa Romeo Giulia QV
  One week before the 86th Geneva International Motor Show, we come across, on the streets of Turin, in the new Alfa Romeo Giulia QV with rear spoiler and 4-tailpipes without camouflage, but also in the “Basic” version which will be unveil in the Motor Show. differences are definitely clear between the “Basic” version to the major “sister“: 1-tailpipe, no rear...

The list of the most read posts of 2015 of Automotive Space

2016
  Automotive Space doesn’t aim the news, but the analysis and insights in the automotive sector. The list of the 10 most read post of all time, is the evidence that our objectives have been achieved. The 10 most read posts of Automotive Space   Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!; (11 Comments) Mystery shopping activities...

Automobile Museums 2.0?

Alfa Museum
  Today, thanks to computers, Web and Cloud we can affirm that memory is almost endless. Yet – like in Orwell’s worst nightmare – some historical elements that characterize our society, are still alive only thanks to the memory of some individuals. The risk is that they can disappear, just like the history of some car brands. The car was born 100 years ago, and we can giggle...

Sighting New Tris Alfa Romeo Giulia

Alfa Romeo Giulia
  Despite of many rumors about the postponed latest version of the new Alfa, we could nevertheless have a glimpse on Three Alfa Romeo Giulia. All of them are equipped with 4-tailpipes, empowered with the latest engine version thrust created in collaboration with Ferrari. Though two of them still in camouflage, but still definitely ready to show off all of their horse power, Even if in the arteries...

Bertone, the epilogue of the last coachbuilder

Logo Bertone
  It took little more than 100 years (102 to be exact) for a trademark, symbol of the design, to be smashed up in pieces. This is the perfect example of how a generational shift is important in a company. No school, university or a master can ever transmit passion, tradition and pride. Personally, I learned the news of the failure of this company symbol and its auction “of what is left”...

New Alfa Romeo Giulia Camouflage

Nuova Alfa Romeo Giulia
  We receive by an anonymous reader, the first pictures after the presentation of the new Alfa Romeo Giulia to renewed Museum in Arese. A Giulia Camouflage as that the same official presented with Ferrari engine. Although Camouflaged you see the distinctive tail, and the entire three – volume vehicle, the rear lights like Maserati, quadruple tailpipes, the “antenna-fin” like...

The list of the most read posts of 2014 of Automotive Space

Post letti nel 2014
  It seems that during these Christmas Holidays, and for the end of 2014, the most popular blogs,– not belonging to an editorial group, used to do a roundup on the best posts published in the last year. I want to practice this custom as well, and in order to be impartial during my choice, I commit it to St. Google (Analytics) so that it will choose the 10 most read posts, regardless of the date...

Interview to Giorgetto Giugiaro

Giorgetto Giugiaro
   Date of the interview: October, 10 2014 Professional Profile: Giorgetto Giugiaro When one thinks about Design and cars that have marked its evolution, one has to think about the Italian Design and the masterpieces that it has produced from the very beginning of the automobile industry. And when one thinks at the Italian Design, it is a must to consider Giorgetto Giugiaro: designer, entrepreneur,...

New FCA Group: Second semester 2014

World Map
  The Second semester of the year shows positive data for the new FCA Group at a global level, in particular in the European market and the North American one as well. More in detail throughout the semester- just ended- FCA has recorded increases higher than those of both the Spanish and UK market, even with significant increases in double digits. Instead the sales trend in the important German...

FCA: business plan or image campaign?

Alfa Romeo 4C
  The five-years plan recently announced by the FCA President John Elkann and the CEO Marchionne has been commented, criticized and evaluated (in a positive and negative direction) by the Stock market. It certainly has had a wide media space, has generated great expectations among workers but also among consumers and potential Customers. To me this is a good advertising campaign for the Group...

2014: First quarter Sales for FCA

Lingotto
  Waiting the launch of the new business plan FCA by Marchionne about the near future, planned for 6th,May in Detroit and that in addition to confirmations and new directions for the Group’s brands, it should finally clarify the expected developments of “Alfa Romeo”, meanwhile we comment the results referring to car registrations of Chrysler Fiat Group Automobiles in the first quarter of...

Marchionne, from FGA to FCA the wind changes… all aboard!

Marchionne
  Is time that, intentionally, I don’t write about Fiat (in a general sense). I’ve also intended , after the fusion announced at the beginning of January 2014, to not do it until May when the new project FCA will be launched. I decided so, both individually and as Automotive Space, because several reasons such as: Automotive Spaces doesn’t deal with gossip, we let do it to guru! They need...

Moment of truth: the delivery

truth
  In one of the most “rusty” sectors of the economy, since a long time carmakers are trying to convince their partners that the sale of a vehicle does not ends with the signature of the contract, but rather – from that moment – begins a long journey made of many steps that should be likeable for customers and profitable for dealers. A study delivered by JD Power –...

Alfa Romeo vs BMW?

Alfa vs BMW
  Auto Motor und Sport – over half a million copies, an amazing website – is the most authoritative German automotive magazine, and one of the most acknowledged in World. Its tests stand out for their professionalism and objectivity, the competences of the journalists and the thoroughness of the trials are the best guarantees for the reliability of the results. The “safety section”...

Relaunching Alfa Romeo: A bit of Ferrari in the future

ferrari
  While the spotlight around the world are focused on the latest models of the Detroit Motor Show, in Italy still echoes the words of Sergio Marchionne and John Elkann pronounced during the press conference about the Group, the results achieved and the perspectrives for the future. In fact the merger and the IPO were discussed, as well as the ” new headquarter issue”, dealt with after...

Fiat World: Anno Domini 2013

Fiat in the world
  Let me spend a few words about “the news” which ends the 2013 – the strategic importance of the acquisition by Fiat of the entire Chrysler block of shares. Marchionne will launch soon, no later than May, the new plane of release for the the Group with the timetable of presentation of new models, at least, as well as the list of establishments involved. Meanwhile you can already hear voices...

November: the FIAT Group in the world

500 gigante
  According to the main global markets data of November 2013 we can try to make a view, concise but accurate, on the trend of our National Builder about the main markets in the world, also expressing thoughts and forecasts. European automotive market, overall, registered in November a little growth of 0.9%, this marks the end of the month with an increasing trend for the 3rd consecutive month. In...

Alfa Romeo and Art: a good combination!

alfa romeo
  The Alfa Romeo that we love has been an industry pilot, in step with the times, always at the forefront, always in advance. Not only when his cars had preceded from several years the public’s tastes and the demands of the market, or when Alfa was building in Arese a plant  modern in structure and architectural line or when it opened in Balocco – in the middle of the rice fields...

The overproduction concerns the whole of Europe, or not?

sovracapacita
  Do you remember the article of Marco Saltalamacchia “Move the metal, Jack!” after just one month since our launch? Over time it has become a MUST! A way to tackle the situation “taking the bull by the horns“, reaffirmed about a year later in the interview that was issued by the same author of the post. The subject is the automotive production capacity in Europe. Subject...

103, 169? The car that Alfa should have built

Alfa
  Authoritative automobiles magazines and journalists – but also many fans – are waiting since a long time for the new Alfa Romeo 169, which is still in the Marchionne’s drawer. The history of Alfa Romeo is full of revolutionary projects which could have changed its story. Let’s speak about one of the many Alfa ever born, of which there is a rare example at the Historical...

MY Alfa Romeo 4C

Alfa Romeo 4c
  On the last 11th of June I was in Maserati as guest of Alfa Romeo for the presentation of the notorious 4C. I won’t list the technical details of the product. For this matter there are other automotive magazines. Otherwise you can read AR Official Press Release in our News section, or use the hashtag #4C that I used with the account @automotivespace. For photos and videos, however, you can...

Il Quadrifoglio: the greatest CRM of Alfa Romeo

Il Quadrifoglio
  Today everyone well knows the importance of Customer Relationship Management (CRM) for any company in the market: a regular follow-up with all types of customers is crucial to target, acquire, retain, and understand prospective and sold Customers. But in the 60’s this was not the model nor the standard, and CRM was pratically unknown for carmakers and dealers (… but even today…). The...

Interview with Pietro Gorlier, President and CEO – Mopar® – 1^st part

Gorlier
  Date of the interview: March, 26 2013 Professional Profile: Pietro Gorlier was born in Turin (Italy), he joined the Fiat Group in 1989 as a market analyst in Iveco helding various positions in logistics, in the After Sales and Customer Care, before joining Fiat Group Automobiles in 2006. After the experience in FGA and in CNH Global N.V., he joined Chrysler Group. He is President and CEO of...

Interview with Paolo Gagliardo, Head of Brand Lancia/Chrysler for EMEA – 2^nd part

Gagliardo
  …the first part! GLOBALISATION!  This term should allow you to achieve a product that is in line with the tastes of the “entire world”, with the underlying principle of listening to your customers. Are Lancia and Chrysler getting to grips with this term? Do they listen to the large mass of customers who are trying to convey their expectations? If not, what’s missing...

Interview with Adriana Maria Quaglia, FGA and Chrysler Customer Innovation Manager for the EMEA

quaglia
  Interview Date: November 23, 2012 Professional Profile: Adriana Maria Quaglia begans her career at the end of the 1980’s in sales and marketing. From 1989 to 1997 she worked for several communications agencies, developing and managing advertising campaigns, trade marketing, events and external relations for premium Italian and international brands.In the  following decade her career developed...
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