May 2012 will be a memorable year for the Japanese Style Center with the new Hybrid Toyota Yaris in which tradition, technology, environment and above all aesthetic style come together in a winning mix and explosion of curves and engaging technology from very small details.
Therefore an applause to the Japanese Style that in the middle of this timing was able to overcome himself by accepting the challenge of introducing high-tech design elements that will consequently challenges highly engineered tools and equipments in mass production feasibility without impacting the minimum risk of failure or practicality of mass production.
It has been highlighted before, “from the small details”. To confirm that, you only need to look at the front and rear lamps on the above pictures. A concentrate of pure crystal, elegant (I’d love to say pursuing an Italian fashion style) and scientific, that utilize all the technical developments adopting the latest world market environmental requirements without destroying what it has always been one of the competitive advantages of the Tokyo Organization: the reliability and robustness of the product over the time.
Japanese Marketing Forecasts are predicting to sale 45 thousand cars a year and the vehicle will be produced over the French plant in Valenciennes.
However this innovative stunning little girl (in its B segment of compact cars) surely will be exceeding all initial guessings and hopes, as the sale price to the public will prove to be very competitive too.
Confirming that, the very latest news report Toyota is already contacting its First Tier Suppliers to request a quotation for doubling production tools and equipments, since the Forecast Wonder Bar reached the 90 thousands units per year.
Toyota, in fact, succeeded in containing operating costs maintaining a reduction policy of overheads under the threshold of 10% across its entire supply chain. The focus point for this survival and effective implementation policy is the great incentive on the prototyping series concept (production of first prototypes with off production tool and equipment) almost one year before the production ramp up. Once again everything as said above give the clear perception on how much Toyota Team own clear ideas and cohesive goals to achieve high standards in terms of style, design, reliability, safety, environment and quality excellence of the final product of course.
I will definitely buy it! What about you?
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