The new Mercedes-Benz platform – CarTogether – which promotes car sharing to reduce emissions and traffic, promised to be a revolution.
What we lacked was that the German firm – rather than promoting his products or the image of the brand – it is more precisely using the image of the revolutionary par excellence: ‘Che’ Guevara, with the M-B symbol on his beret, instead of the Red Star!
“Someone still believe that car sharing borders on communism, if that is the case, long live the revolution!” came to pronounce Dieter Zetsche, Mercedes-Benz executive, in presenting this platform.
In my opinion, I would like that Mr. Zetsche and his Managers, before disturbing the undying spirit of the ‘Che’ – who, with Castro, loved to drive Alfa Romeo cars – should observe in deep what is happening in their dealerships, where the salesmen treats the prospects as they were beggars campesinos farmers, and not like respectables Premium Prospects!
This is one of the reasons why the M-B owned dealerships and the subsidiaries – in Italy – are loosing millions of dollars!
Following the protests and legal actions made by some groups of Cuban exiles, finally arrived an apology from the Daimler AG, the group that owns the Mercedes-Benz. “Daimler is not rehabilitating the lives and actions of this historical figure or political philosophy, we apologize if anyone felt offended.”
When similar apology will come from Daimler AG to all the disgruntled customers, to the unsatisfied prospects or to all those who have not received a Premium treatment at the M-B showrooms, as expected?
And now someone – Corriere della Sera, Feb. 11, page 31 – points out that the art of discouraging customers has also been extended to the service department of the Mercedes-Benz official network, where a used Satellite Navigation System has been sold at the same price of the new spare part piece (more than 5,000 euros)…
Someone on Mars should be noticed that the better advertising are the recommendations – or disparage – of the dealers coming from Customers!
Long live to severe Sales, Aftersales and Customer Care processes at the M-B dealerships!
This will be the real revolution!
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