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Alfa Romeo 4C

FCA: business plan or image campaign?

The five-years plan recently announced by the FCA President John Elkann and the CEO Marchionne has been commented, criticized and evaluated (in a positive and negative direction) by the Stock market. It certainly has had a wide media space, has generated great expectations among workers but also among consumers and potential Customers. To me this is a good advertising campaign for the Group and in...

Electric Cars

Peugeot and Citroen: It’s nice to win easy!

By at least one semester Peugeot and Citroen started a radical transformation of production, managerial, commercial and communication. Talk about the last aspect: the Communication! Money are invested...