photo credit: Domenico / Kiuz

Let us for a moment ‘in the shoes’ of a woman who works, manages house and children, goes to the bank, to the accountant, to a theater, in a library, and takes charge of organizing the weekend and holidays for the whole family. About this woman – in the world of automotive marketing in Italy – there is almost no trace.

Yet in our country, the balance of car registrations has progressed steadily towards equality of the sexes: official data of the Ministry show that in 2010 sales to women has reached to 41.4%! Read more »

Tesla Roadster © by FaceMePLS

Being professionally involved with innovation I couldn’t remain indifferent to the events of Tesla, intrigued by this Californian start-up created by a serial innovator as Elon Musk. The promotional road show, having Rome as one of its scheduled stops, was an opportunity I couldn’t miss and after some contacts by email I got in touch with Roberto Toro, Communications Manager Europe, who showed immediate interest and availability, even for a blog as Automotive Space . Read more »

photo credit: nixArt [almost no internet]

Piemonte, a region of North-West of Italy, was the cradle of design and creativity in the automotive sector in the past years. For this reason, in the ’60s, was considered the region of the automobile.

A very small number of handworkers, craftsmen, medium and large companies, managed with passion and professionalism. Professionalism acquired on the field that generated a know-how in the art of “Body-maker”.

There weren’t schools of design for modeling, metal plates or upholstery; everything was realized by masters. To cite some examples come immediately in our minds Pininfarina, Bertone, Ghia, Vignale, Michelotti, Frua, Savio, Caprera, Moretti, Scioneri, Fissore, Viotti and others, more or less known, but equally valuable subcontractors supporting the car manufacturers. Read more »

photo credit: mnadi

It’s only been 4 months since all the major TV news and newspapers journalists spread the main points of the so-called “Referendum Marchionne”. Right or wrong most of the media trying to highlight, some in a slightly veiled way, the real change in the time table of the Fiat group workers. In short it seemed that a work timetable was going to tighten up materializing in a higher physical effort, heavy in many cases,for a longer period of time. Read more »

photo credit: EdoM Photography

What will be the futuristic propulsive solution for private transportation?

It is hard to say which one will prevail. The hybrid or pure electric perhaps, well aware of the current benefits and limitations of those innovative systems.

Beyond this, however, I believe that innovation must include an alternative to the traditional concept of car overcoming the paradox of more or less comfortable touring (either medium sized) vehicle under-used in its original destination and improperly used in low speed short transfer. Read more »

photo credit: Peter Gorges

This is the first and unique article that has nothing in common with the automotive sector, or with the subjects we talk about in this blog.

It’s just a moment of celebration …. because, today we got to the 100^th article and this is exactly the article number 101! (By the way, how does this car into it? …It’s a VW Karman Ghia, running on the Highway 101 in Santa Barbara County, California)

Thanks to all the components of the STAFF, we have reached this milestone in only 147 days (or 103 days, excluding Sundays and holidays)! Read more »

photo credit: Paul Mayne

“The Human Resource Management department!”.

How many times we heard this sentence in an Organization? Can you ever recall in what kind of event the word HRM is so often pronounced? Hmmm…nope! Come on! You can do it better! Oh boy, I tell you now.

Mainly the HRM function should be as follows: “Policies, practices and systems that influence employees behavior, attitudes, and performance…strategically set in an international context”. Wow! That’s amazing, isn’t it? Read more »

photo credit: clarksworth

Sunday, May 22, at the fair Terrafutura was held in Florence an interesting workshop on sustainable mobility organized by the no-profit organization Energoclub represented by Professor Gianfranco Padovan.

During the event the main issues of context were addressed:

• Air pollution
• Recharging infrastructure
• Security
• Electric traction Read more »

photo credit: AZRainman

It has been talking so much about electric: new awareness of consumers, opportunities to not miss…untill those who (like me) recalls it as “naif stuff” of the century are branded like heretics payed by oil companies…being heartless with our future generations!

After the battles between Inter and Milan, Juventus and AS Roma, Naples and Verona (all Italian Footclubs)…here there is a new era fight between endothermic engine cars and electric ones.

I several times remarked my clear position on this website (as well as few months ago I have highlighted this) because I belong to the category of those who do not like to stay on the window, watching and waiting to jump on the winner wagon! Read more »

photo credit: H2SO4

I would like to talk about an argument “frivolous”, so trivial that nobody was able to see it, at least in Europe.

In the last ten days of March it was announced that Chery’s Chineses will supply 15 A3 Sedan and 2 Tiggo (SUV) to the police in Belgrade . The news might not appear so interesting but there is something unrevealed to say.

Browsing the company website of Chery we can see its clear advance towards the West that stops to “the iron curtain” (although Italy has an agreement with DR).
Starting to alert my mind I discover that there is a statement related to the tender gained in Serbia where the brand was chosen among several competitors like Skoda, Peugeot, Fiat, Volkswagen, Toyota and Hyundai. Read more »