Mercedes


Car colors: freedom of choice?

The colors of the cars
The Mass Customization should satisfy the desires of each individual client, preserving the typical efficiencies of the mass production, as low costs of production and sale. To complicate matters, it often happens that customers and Companies do not speak the same language, also the excess of supply is confusing to the buyers. In the age of mass customization, the color of a new car can accelerate...

2014: First quarter Sales for FCA

cupola_piano
Waiting the launch of the new business plan FCA by Marchionne about the near future, planned for 6th,May in Detroit and that in addition to confirmations and new directions for the Group’s brands, it should finally clarify the expected developments of “Alfa Romeo”, meanwhile we comment the results referring to car registrations of Chrysler Fiat Group Automobiles in the first quarter of 2014. We...

Downsizing inside the automotive: another hoax that vanishes

Downsizing-auto
More than two years ago I instilled the doubt about the Downsizing “trend”, which was all the rage inside the automotive, and about the Economics of decline. My argument, with all humility towards leaders and excelled speakers’ opinion (who benefit JUST in saying certain declarations and not thanks the truthfulness, NOW ready to change the repertory of their interventions) was very...

CRM: the “Waterloo” of the dealers

Waterloo
  2012 has been succesfull for carmakers: they all made money selling cars! GM is back # 1 in the world, followed by Toyota and Ford. Ferrari had the best result of 66 years of history. Martin Winkertorn celebrated the records in sales and profits at VW Group with a personal superbonus of 14,000,000. Fiat-Chrysler sold 4.209 million cars, with a net profit of 1.4 billion. In January 2013 has...

Mercedes-Benz and the ‘OM651 case’

MB
Some carmakers invest millions in order to measure and increase Customer Satisfaction. Today the manufacturers must be able to measure themselves “1-2-1″ with their Customers, with transparency: thanks to the web any single Client could become a powerful promoter or a devastating detractor. This is one of the reasons why carmakers should be ready to confront themselves with the Social...

Interview with Mr. Roland Schell, MD Mercedes-Benz Cars Italy

Schell
  Date of interview: April 24, 2012 Professional Profile: Roland Schell Notes: Interview by Pietro Montagna I had the opportunity to interview Roland Schell and I did not let slip the opportunity, trying to bring the discussion on the future of our industry, because speaking about the present would have been disheartening. The Italian market continues to fall, while the world continues to grow....

The car dealers are sick. What about those of Trucks?

Trucks
The world of HCV and Trucks changes much faster than the one of the automobile! The truck dealers – who are still snubbed as ‘truckers’ with spicy calendars by those who work in the chain of Passenger Vehicles - they are ahead of the “obedient car dealers”. A forced change: the cataclysm feared by the Italian dealers federation is already a reality from some years among the...

Mercedes target change

MB target
  The new Mercedes B class television ad, in my opinion, signals a significant communication strategy change that already started with the ads for the E class. Mercedes sales results in Italy are definitely the worst among the three large German manufacturers. One of the reasons is definitely a lack of attention to the customer, as written by Maurizio Sala in his article (link), but a large part...

In Russia Ghosn beats Marchionne 31 to 1. Nasdrovie Tovarish!

Russia
  While in Italy manufacturers, importers and dealers are losing dozens of employees and millions of euro every day – and Fiat develops his worst results in the last 30 years – in Russia the Carmakers seems to play war games. The Russian market is a great opportunity for manufacturers and dealers: last year, 2,652,000 cars were sold with a growth of 39.1% over 2010. As reported by Focus...

Global cars sales outlook – March 2012

March2012
photo credit: godzillante|photochopper “2012 started full of uncertain for OEMs in the automotive industry” this was how I started my article last month. At that time reports on January Chinese market performance were not yet available and when they arrived, with an incredible 26% lost year on year, Car OEMs Top Executives become really nervous. Chinese data were affected by the Chinese New Year...

Manufacturer Alliances: Good or bad?

Manufacturer
  The recent announcement by PSA and GM of their intended strategic alliance is one of many such alliances between various manufacturers. But when do these alliances start diluting brand equity? In the past the first tentative alliances were based on purchasing power formats. Then the inevitable creep sets in with manufacturers sharing platforms, major components, engines and indeed entire vehicles. There...

Appeal to all the ‘Alfista': save our heaven!

alfista
Regarding the Alfa Romeo Historic Museum, here’s a interesting story pointed out during an interview with Andrea Vecchi, the President of the Alfa Romeo Club of Milano.                                   “I worked for 10 years at Alfa Romeo in Arese. During 2009 the last Alfa Depts. in Arese were closed by Fiat: Design, Mechanics (where were ready 2 alloy...

The ‘revolution’ of Mercedes Benz

revolution
  The new Mercedes-Benz platform – CarTogether – which promotes car sharing to reduce emissions and traffic, promised to be a revolution. What we lacked was that the German firm – rather than promoting his products or the image of the brand – it is more precisely using the image of the revolutionary par excellence: ‘Che’ Guevara, with the M-B symbol on his...

A new European Brand: QOROS.

qoros
  QOROS. Remember this name. This is a new official brand since November the 28th, founded by a joint venture between Chery and Israel Corporation, with active operational participation of Magna (who wanted to buy Opel in 2009). A powerful agreement between the largest Chinese Car provider (for the last 8 years at least) and one of the biggest Israeli Holdings. The news was not emphasized enough...

Standards! A new absurd war for dealers: the ‘retaliation’ of the OEMs.

Standards
As reported by Automotive News, Jim Peruto, a dealer in Pennsylvania, is considering – reluctantly – the purchase of a new building for his dealership. This new facility will replace the existing store that cost $20 million to build just six years ago. “Mercedes-Benz told me it was their most beautiful dealership in the world before they told me that I didn’t conform”. Mr....

Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!

Cadillac man
What can happen when two very famous persons, known and loved by all becomes car salesmen? I know many car dealers and many salesmen who are ashamed to say the work they do, fearing of being compared to the ‘Cadillac man‘ of Robin Williams or to the‘Italian Car salesman’ of Robert de Niro. In Italy from a few weeks two famous character actors, Paolo Kessisoglu and Luca Bizzarri, are...

Daimler AG and Algeria, the results of the revolts in North Africa

Algeri
photo credit: marcovdz   Today on March the 23rd I just got the following press release by Mr. Fabio Franchi (PR at Daimler Italy): “On March 22, 2011, Daimler AG, the Algerian government, and PJS Aabar Investments signed a memorandum of understanding with Regard to the assembly of trucks and buses. The project encompasses the supply of vehicle parts to Algeria for local assembly in Rouiba....
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