Lancia


New FCA Group: Second semester 2014

World Map
The Second semester of the year shows positive data for the new FCA Group at a global level, in particular in the European market and the North American one as well. More in detail throughout the semester- just ended- FCA has recorded increases higher than those of both the Spanish and UK market, even with significant increases in double digits. Instead the sales trend in the important German and...

FCA: business plan or image campaign?

Alfa Romeo 4C
The five-years plan recently announced by the FCA President John Elkann and the CEO Marchionne has been commented, criticized and evaluated (in a positive and negative direction) by the Stock market. It certainly has had a wide media space, has generated great expectations among workers but also among consumers and potential Customers. To me this is a good advertising campaign for the Group and in...

2014: First quarter Sales for FCA

cupola_piano
Waiting the launch of the new business plan FCA by Marchionne about the near future, planned for 6th,May in Detroit and that in addition to confirmations and new directions for the Group’s brands, it should finally clarify the expected developments of “Alfa Romeo”, meanwhile we comment the results referring to car registrations of Chrysler Fiat Group Automobiles in the first quarter of 2014. We...

Old Europe, if you’re there knock once

Europa
Coming back to Italy after a couple of weeks spent in different European continental countries and Northern ones, I realize that during that time I never heard about Marchionne. And this is not because in the rest of the Europe nobody speaks about cars – Fiat as well- about the crisis of the sector, staff redundancies and factory closures…. But perhaps it is a bit less pressing the identification...

November: the FIAT Group in the world

500 gigante
According to the main global markets data of November 2013 we can try to make a view, concise but accurate, on the trend of our National Builder about the main markets in the world, also expressing thoughts and forecasts. European automotive market, overall, registered in November a little growth of 0.9%, this marks the end of the month with an increasing trend for the 3rd consecutive month. In November...

The overproduction concerns the whole of Europe, or not?

sovracapacita
Do you remember the article of Marco Saltalamacchia “Move the metal, Jack!” after just one month since our launch? Over time it has become a MUST! A way to tackle the situation “taking the bull by the horns“, reaffirmed about a year later in the interview that was issued by the same author of the post. The subject is the automotive production capacity in Europe. Subject often...

Interview with Paolo Gagliardo, Head of Brand Lancia/Chrysler for EMEA – 2^nd part

Gagliardo2
  …the first part! GLOBALISATION!  This term should allow you to achieve a product that is in line with the tastes of the “entire world”, with the underlying principle of listening to your customers. Are Lancia and Chrysler getting to grips with this term? Do they listen to the large mass of customers who are trying to convey their expectations? If not, what’s missing...

Interview with Paolo Gagliardo, Head of Brand Lancia/Chrysler for EMEA – 1^st part

Gagliardo1
  Interview Date: January 4, 2013 Professional Profile: Paolo Gagliardo, after an MBA at Columbia Business School in New York, has built great part of its career in the Automotive industry. He has worked in Ford Motor Company and FIAT in various Marketing, Sales and Product assignments in the UK, US and Italy. He has also worked in the Italian Railroad Company, as Chief Marketing Officer and...

Interview with Adriana Maria Quaglia, FGA and Chrysler Customer Innovation Manager for the EMEA

quaglia
Interview Date: November 23, 2012 Professional Profile: Adriana Maria Quaglia begans her career at the end of the 1980′s in sales and marketing. From 1989 to 1997 she worked for several communications agencies, developing and managing advertising campaigns, trade marketing, events and external relations for premium Italian and international brands.In the  following decade her career developed...

Fiat 500L a design approach

500L
As bloggers we were invited to the presentation of the new Fiat 500L, the small MPV from the Turin company that will replace the “Idea” by the end of the year. We don’t want to talk about the product, even though it deserves to be discussed, since the specialized magazines will do so as soon as the first models hit the road. Instead, we want to talk about the atmosphere, sensations...

This is… or no?

Limousine
This is the MINI we want! This is the Fiesta we want! This is… This is the latest Fiat commercial. It could have been authored by Silvio B. himself. It would have been perfect for the Italy we experienced until a couple of weeks ago.  Too bad that it has been broadcasted just a little too late. Now everything is different. Well, may be this is a kind of wishful thinking. Anyway, the Fiat Group...

Fiat in Serbia, what will the future bring?

FiatSerbia
A national news program gave the news a few days ago that Italian companies are investing in Serbia where Italy will be the third largest partner behind Russia and Germany but with the goal, on the part of the Italian government, of earning the second spot if not even the first. Regarding Fiat and its future, we wonder about the status of the work being done on the new factory planned for Serbia,...

SELLING FIAT? A NOVEL OR JOURNALISTIC INVESTIGATION?

Selling
Being extremely lucky to have the world available as being my office, I am often in contact with several Automotive Characters. During our enjoyable social dinners some interesting news and curiosities about business developments and challenging strategies of the several OEM Corporations emerge. Particularly I am getting quite fascinated by Fiat Group Automobile Strategy or, better, the way...

Cadillac Man: fantasy or reality? Some interesting data collected in Italy, useful… everywhere!

Cadillac man
What can happen when two very famous persons, known and loved by all becomes car salesmen? I know many car dealers and many salesmen who are ashamed to say the work they do, fearing of being compared to the ‘Cadillac man‘ of Robin Williams or to the‘Italian Car salesman’ of Robert de Niro. In Italy from a few weeks two famous character actors, Paolo Kessisoglu and Luca Bizzarri, are...
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