Europe


Car colors: freedom of choice?

The colors of the cars
The Mass Customization should satisfy the desires of each individual client, preserving the typical efficiencies of the mass production, as low costs of production and sale. To complicate matters, it often happens that customers and Companies do not speak the same language, also the excess of supply is confusing to the buyers. In the age of mass customization, the color of a new car can accelerate...

Peugeot and Citroen: It’s nice to win easy!

Aulnay
By at least one semester Peugeot and Citroen started a radical transformation of production, managerial, commercial and communication. Talk about the last aspect: the Communication! Money are invested if there is something to communicate and when there are budgets to bind on. Budgets are allocated if there are invoices. Data about Italy and Europe show that there’s turmoil… to put it mildly. From...

New FCA Group: Second semester 2014

World Map
The Second semester of the year shows positive data for the new FCA Group at a global level, in particular in the European market and the North American one as well. More in detail throughout the semester- just ended- FCA has recorded increases higher than those of both the Spanish and UK market, even with significant increases in double digits. Instead the sales trend in the important German and...

Outsourcing in the automotive: does the abuse hurt?

outsourcing
I’’ve already largely expressed my opinion about the growing precariousness management in the automotive field, which finds its highest expressions in the outsourcing. It was a year ago…. We were convinced that some strategic position couldn’t be the subject of outsourcing and that others, even these strategic ones, during the start-up and re-engineering, could be optimized through the outsourcing. Then,...

The sustainable mobility goes through inter-modality

2907432475_0660c1a750
Listening to different observation about the automotive future, and in general about means of transport, I remembered of some notes taken during the lesson of “Economy of Transport” by professor Ennio Forte (UNINA- Federico II University of Neaples – Italy -) some decades ago. In the last years, there were been progresses but, as declared by the White Book of Transport 2011 (EC), the next...

What future for the V2V- the communication among vehicles?

v2v
What diffusion will the vehicles communication have? How will the V2V evolve? Will it be a sort of Big Brother or a helpful service? The truth, as always happens, lies in the middle and also the V2V case follows the rule. What about it? V2V stand for Vehicle-to-Vehicle and it is simply to understand that this technology tries to establish a temporary communication among vehicles in short-range standing...

The LPG and CNG help you, such as the electrics

gpl
The plan, which foresees about 3,000 LPG fuel stations and 1,000 CNG ones to the end of 2012, is proceeding at a steady pace toward the goal. Actually Fiat Professional has already monitored 3065 LPG points (+40 closed) and 908 CNG points (+8 closed) regularly active (data September 7, 2012). In spite of this, a subtle and insightful enemy, the electric Lobby, which includes several devices in its...

Car and boat, two worlds very close

boat
Cars and boats, apparently two worlds very distant, in particular from a commercial point of view. I think this because I use boat for passion while I work with the car. Later on I was at the other side, working in the nautical field, when the joke became a job so I discovered… the other world. Some years ago – six/seven not so much – the world of yachting seemed the automotive one but...

Marchionne, from FGA to FCA the wind changes… all aboard!

Marchionne
Is time that, intentionally, I don’t write about Fiat (in a general sense). I’ve also intended , after the fusion announced at the beginning of January 2014, to not do it until May when the new project FCA will be launched. I decided so, both individually and as Automotive Space, because several reasons such as: Automotive Spaces doesn’t deal with gossip, we let do it to guru! They need it...

If India isn’t just the two marines

India
In India, one of the greatest nuclear power (the largest importer of weapons in the world and, until 2012, the first user of gold in the world for 50 years in a row), there are been 2 important events about automotive sector : the 12th Auto Expo Components and the 12th Auto Expo Motor Show. India, belonging to BRICS nations, receives special attentions by global OEMs. Prestigious research centers,...

Old Europe, if you’re there knock once

Europa
Coming back to Italy after a couple of weeks spent in different European continental countries and Northern ones, I realize that during that time I never heard about Marchionne. And this is not because in the rest of the Europe nobody speaks about cars – Fiat as well- about the crisis of the sector, staff redundancies and factory closures…. But perhaps it is a bit less pressing the identification...

Young people are not interested in the car!

I giovani
I was one of the first to broadcast the news that from the Far East and the USA worrying signals about the wants of the new generations were coming. Here I absolutely don’t want to deny the news, but I want to clarify some aspects which, to me, are taking a turn for the worst. Let’s clarify that the answer you are trying to give is originated from superficiality, lack of analysis and knowledge...

Alfa Romeo vs BMW?

COPERTINA alfa vs bmw_eng
Auto Motor und Sport – over half a million copies, an amazing website – is the most authoritative German automotive magazine, and one of the most acknowledged in World. Its tests stand out for their professionalism and objectivity, the competences of the journalists and the thoroughness of the trials are the best guarantees for the reliability of the results. The “safety section” of...

When the eastern wind…

Est
I have already had occasion to say that the world of the automotive and the recreational marine one are very close. In general, the world of boating retraces the same choices and pathways of the automotive… ten year later. Over the years in the automotive there are been manufacturers’ realities characterized by low cost connotations. To Asian manufacturers -mostly Koreans- who first pointed to...

Interview with Stefano Villanti, Executive Director of Sales, Marketing and Product Strategy at Qoros

stefanovillanti04
Interview date: Feb 21,  2014 Professional Profile: Stefano Villanti is the Executive Director of Sales, Marketing and Product Strategy at Qoros Automotive Co., Ltd.. He joined the organisation in 2008 and was a key staff member during the initial start-up phase. As Qoros has grown so has Stefano’s responsibility and he now leads over 260 internal and external Qoros staff. Prior to joining...

In Europe won’t be a recovery as in the USA

Europa
Few days ago we published a post where I announced the USA sales data and how the Downsizing “famous theory” , well known as the philosophy of Economics decrease, is only another hoax by popular influencers and speakers to make money with books and different conferences. I have already talked about it during the consumptions crisis, declaring how the Downsizing was only a contingent need and at...

Downsizing inside the automotive: another hoax that vanishes

Downsizing-auto
More than two years ago I instilled the doubt about the Downsizing “trend”, which was all the rage inside the automotive, and about the Economics of decline. My argument, with all humility towards leaders and excelled speakers’ opinion (who benefit JUST in saying certain declarations and not thanks the truthfulness, NOW ready to change the repertory of their interventions) was very...

Fiat World: Anno Domini 2013

Fiat in the world
Let me spend a few words about “the news” which ends the 2013 – the strategic importance of the acquisition by Fiat of the entire Chrysler block of shares. Marchionne will launch soon, no later than May, the new plane of release for the the Group with the timetable of presentation of new models, at least, as well as the list of establishments involved. Meanwhile you can already hear voices alluding...

If managers fail the (electric) aims, will they pay?

Renault ZOE
This is a (general) question that a lot of people asked especially in the last few years. For instance they wonder it about the old managing of Alitalia but also about Italian railways company. But here we’re talking about automotive so I don’’t want to digress on it! We have dwelt upon electric car, and upon tales told, a lot both on this blog and on Linkedin. The funny aspect is that nobody...

At last! Up!+Citigo+Mii surpasses Panda

Citigo
Let’s say once and for all…. AT LEAST! We have had enough about the torment dealing with the Panda (Italian approximation sign) rose after the press triumph at the Up+Citigo+Mii! launch. Obviously this ironic and sarcastic sentence is originated from both public and private huffy comments due to the publication of the post “Because nobody says that Panda is sold more than Up!…. article from...

The customers will enjoy every comfort, but the Dealers?

Chevrolet
The Chevrolet has officially announced the abandonment of the European market at the end of 2015. The decision, which was declared at the beginning by the American headquarter, has been confirmed as irrevocable by the same top management GME. The Chevrolet won’t officially take part anymore both in the Western and in the Eastern Europe because of the high competitive business model and the severe...

Automotive Space in the 30 most influential European digital media in Martorell

Martorell
After so much buzz on the Social Networks (Facebook – photos – and Twitter with the hashtag #LeonSTdrivingday) it seems unlikely that some followers do not know that AS has been invited to the presentation of the new Seat LeonST, as one of the four Italians media, within the group exclusive of the 30 most influential digital media in Europe. It was a source of great joy, pride and satisfaction...

Only one Billion of our Euro for the electric vehicles of Renault

Un miliardo
  After the post regarding the aid to PSA by Hollande, started with fortuitous coincidence the inspection proceeding by the European Community for a possible rules infringement.  As it was predictable politics prevailed and France demonstrated its concept of Europeanism. Do not think, however, that it is an isolated case. Indeed there is, in my view, a real coordination between the individual...

The overproduction concerns the whole of Europe, or not?

sovracapacita
Do you remember the article of Marco Saltalamacchia “Move the metal, Jack!” after just one month since our launch? Over time it has become a MUST! A way to tackle the situation “taking the bull by the horns“, reaffirmed about a year later in the interview that was issued by the same author of the post. The subject is the automotive production capacity in Europe. Subject often...

MY Alfa Romeo 4C

AR 4C
On the last 11th of June I was in Maserati as guest of Alfa Romeo for the presentation of the notorious 4C. I won’t list the technical details of the product. For this matter there are other automotive magazines. Otherwise you can read AR Official Press Release in our News section, or use the hashtag #4C that I used with the account @automotivespace. For photos and videos, however, you can see our...

Autopromotec 2013

autopromotec
Has just ended. The biennial event has registered respectable numbers at the height of the crisis. As well as two years ago, the feedback is undoubtedly positive, at least are not visible the long faces and the gloomy atmosphere as in other shows/fairs /conventions dedicated to the automotive industry. Here are the official numbers numbers: 1,512 companies and 102,536 visitors, including 18,942...

Interview with Cristiano Carlutti, Sales and Marketing Qoros Director for EMEA – 2^nd part

Carlutti2
…from the first part! Designing a sales network is not an easy thing, but even more difficult is the set-up of the after sales service network, also in this case can you helps us to understand how you are moving? Even in this case, the focus is on what really matters to the customer. If something does not benefit the customer it becomes not only a cost but also an organizational obstacle: in...

Interview with Cristiano Carlutti, Sales and Marketing Qoros Director for EMEA – 1^st part

Carlutti1
  Date of interview Jun, 4 2013 Professional profile: Business Administration degree at Bocconi University in Milano, Cristiano has developed an 18 years long experience in sales, retail development and marketing, with experiences in Czech Republic, Italy, Ireland and United Kingdom and responsibilities growing from the Italian market to the European and finally to the European and Middle Eastern...

Liberté, Égalité, Fraternité! Vive la France, vive l’Europe!

Liberte
Do you remember the article on car purchases by the Italian State, which has stimulated a heated debate on this blog? With all the related discussion on globalization, market and liberalization? Well brace yourselves because while half of Europe is drifting, the other half knows where is going, and without wanting to be ironic, hats off to their rulers! We start recalling that in the European Community...

Interview with Pietro Gorlier, President and CEO – Mopar® – 2^nd part

Gorlier2
  …from the first part! May I ask a more generic question? What professional differences are there, for a person in your position, between working in Turin and working in Detroit? Both Turin and Detroit have a strong, proud automotive heritage. While both have gone through tough times, both continue to maintain a vivid passion for cars. From a professional standpoint, I feel at home in...
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