2012 has been succesfull for carmakers: they all made money selling cars!
Some carmakers invest millions in order to measure and increase Customer Satisfaction.
Today the manufacturers must be able to measure themselves “1-2-1″ with their Customers, with transparency: thanks to the web any single Client could become a powerful promoter or a devastating detractor.
This is one of the reasons why carmakers should be ready to confront themselves with the Social...
Date of interview: April 24, 2012
Professional Profile: Roland Schell
Notes: Interview by Pietro Montagna
I had the opportunity to interview Roland Schell and I did not let slip the opportunity, trying to bring the discussion on the future of our industry, because speaking about the present would have been disheartening.
The Italian market continues to fall, while the world continues to grow....
The world of HCV and Trucks changes much faster than the one of the automobile!
The truck dealers – who are still snubbed as ‘truckers’ with spicy calendars by those who work in the chain of Passenger Vehicles - they are ahead of the “obedient car dealers”.
A forced change: the cataclysm feared by the Italian dealers federation is already a reality from some years among...
The new Mercedes B class television ad, in my opinion, signals a significant communication strategy change that already started with the ads for the E class.
Mercedes sales results in Italy are definitely the worst among the three large German manufacturers.
While in Italy manufacturers, importers and dealers are losing dozens of employees and millions of euro every day – and Fiat develops his worst results in the last 30 years – in Russia the Carmakers seems to play war games.
The Russian market is a great opportunity for manufacturers and dealers: last year, 2,652,000 cars were sold with a growth of 39.1% over 2010. As reported by Focus...
photo credit: godzillante|photochopper
“2012 started full of uncertain for OEMs in the automotive industry” this was how I started my article last month. At that time reports on January Chinese market performance were not yet available and when they arrived, with an incredible 26% lost year on year, Car OEMs Top Executives become really nervous.
The recent announcement by PSA and GM of their intended strategic alliance is one of many such alliances between various manufacturers.
But when do these alliances start diluting brand equity?
Regarding the Alfa Romeo Historic Museum, here’s a interesting story pointed out during an interview with Andrea Vecchi, the President of the Alfa Romeo Club of Milano.
“I worked for 10 years at Alfa Romeo in Arese. During 2009 the last Alfa Depts. in Arese were closed by Fiat: Design, Mechanics (where were ready 2...
The new Mercedes-Benz platform – CarTogether – which promotes car sharing to reduce emissions and traffic, promised to be a revolution.
What we lacked was that the German firm – rather than promoting his products or the image of the brand – it is more precisely using the image of the revolutionary par excellence: ’Che’ Guevara, with the M-B symbol on his...
QOROS. Remember this name.
This is a new official brand since November the 28th, founded by a joint venture between Chery and Israel Corporation, with active operational participation of Magna (who wanted to buy Opel in 2009). A powerful agreement between the largest Chinese Car provider (for the last 8 years at least) and one of the biggest Israeli Holdings.
The news was not emphasized enough...
As reported by Automotive News, Jim Peruto, a dealer in Pennsylvania, is considering – reluctantly – the purchase of a new building for his dealership. This new facility will replace the existing store that cost $20 million to build just six years ago. “Mercedes-Benz told me it was their most beautiful dealership in the world before they told me that I didn’t conform”.
What can happen when two very famous persons, known and loved by all becomes car salesmen? I know many car dealers and many salesmen who are ashamed to say the work they do, fearing of being compared to the ‘Cadillac man‘ of Robin Williams or to the ‘Italian Car salesman’ of Robert de Niro.
In Italy from a few weeks two famous character actors, Paolo Kessisoglu and Luca Bizzarri,...
photo credit: marcovdz
Today on March the 23rd I just got the following press release by Mr. Fabio Franchi (PR at Daimler Italy):
“On March 22, 2011, Daimler AG, the Algerian government, and PJS Aabar Investments signed a memorandum of understanding with Regard to the assembly of trucks and buses. The project encompasses the supply of vehicle parts to Algeria for local assembly in Rouiba....
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