Market


How to not have a winning strategy

6257232406_71983620fe
So I also find myself to generalize telling an experience of life lived (automotive)… sometimes you allow me to “vent”…. The “Case history” I’m going to tell you is dramatically true and is a prime example of what it means to get out of your own safety…. Even if continuing to be cunning! Not long ago a “friend” dealer, one of those BIG ones who only speaks about MILLION of dollars,...

Marchionne, from FGA to FCA the wind changes… all aboard!

Marchionne
Is time that, intentionally, I don’t write about Fiat (in a general sense). I’ve also intended , after the fusion announced at the beginning of January 2014, to not do it until May when the new project FCA will be launched. I decided so, both individually and as Automotive Space, because several reasons such as: Automotive Spaces doesn’t deal with gossip, we let do it to guru! They need it...

The car and the boat: who chooses and who decides

Barca
I take a cue from Elena Alberti’s interview, CFO of Penske Europe, in particular the paragraph where is dealt with the subject of decision maker in the car purchasing. Alberti declares that notwithstanding the 42% of purchasing is, in fact, made by women, it is still the family man who makes choices. To support the thesis, she tells also her own story, indeed she chooses color and model of the car...

If India isn’t just the two marines

India
In India, one of the greatest nuclear power (the largest importer of weapons in the world and, until 2012, the first user of gold in the world for 50 years in a row), there are been 2 important events about automotive sector : the 12th Auto Expo Components and the 12th Auto Expo Motor Show. India, belonging to BRICS nations, receives special attentions by global OEMs. Prestigious research centers,...

Old Europe, if you’re there knock once

Europa
Coming back to Italy after a couple of weeks spent in different European continental countries and Northern ones, I realize that during that time I never heard about Marchionne. And this is not because in the rest of the Europe nobody speaks about cars – Fiat as well- about the crisis of the sector, staff redundancies and factory closures…. But perhaps it is a bit less pressing the identification...

Young people are not interested in the car!

I giovani
I was one of the first to broadcast the news that from the Far East and the USA worrying signals about the wants of the new generations were coming. Here I absolutely don’t want to deny the news, but I want to clarify some aspects which, to me, are taking a turn for the worst. Let’s clarify that the answer you are trying to give is originated from superficiality, lack of analysis and knowledge...

Alfa Romeo vs BMW?

COPERTINA alfa vs bmw_eng
Auto Motor und Sport – over half a million copies, an amazing website – is the most authoritative German automotive magazine, and one of the most acknowledged in World. Its tests stand out for their professionalism and objectivity, the competences of the journalists and the thoroughness of the trials are the best guarantees for the reliability of the results. The “safety section” of...

Interview with Stefano Villanti, Executive Director of Sales, Marketing and Product Strategy at Qoros

stefanovillanti04
Interview date: Feb 21,  2014 Professional Profile: Stefano Villanti is the Executive Director of Sales, Marketing and Product Strategy at Qoros Automotive Co., Ltd.. He joined the organisation in 2008 and was a key staff member during the initial start-up phase. As Qoros has grown so has Stefano’s responsibility and he now leads over 260 internal and external Qoros staff. Prior to joining...

Mclaren says goodbye to wipers?

Fantozzi
From the Fantozzi’s Bianchina car to the world rally, the wiper blades are one of the few components common to every car. Thinking to do without them? Madness! The more daring are the rally drivers, capable of striving with lucky systems if necessary: two laces and little else to operate them manually when the electronics abandon them. Perhaps the future holds a more refined technology to be able...

In Europe won’t be a recovery as in the USA

Europa
Few days ago we published a post where I announced the USA sales data and how the Downsizing “famous theory” , well known as the philosophy of Economics decrease, is only another hoax by popular influencers and speakers to make money with books and different conferences. I have already talked about it during the consumptions crisis, declaring how the Downsizing was only a contingent need and at...

Fiat “buys” in the USA, a hundred years of history

Fiat in USA
Fiat looked at the USA since the business foundation in 1902 by Senator Agnelli and in 1909 with the building of a factory. The acquisition of Chrysler by Fiat, made official in the first days of January, has had wide media coverage, even if with different interpretations. How much of this acquisition will be positive to the Company, and to those who work in it, to Turin and Italy we will see in the...

Fiat World: Anno Domini 2013

Fiat in the world
Let me spend a few words about “the news” which ends the 2013 – the strategic importance of the acquisition by Fiat of the entire Chrysler block of shares. Marchionne will launch soon, no later than May, the new plane of release for the the Group with the timetable of presentation of new models, at least, as well as the list of establishments involved. Meanwhile you can already hear voices alluding...

If managers fail the (electric) aims, will they pay?

Renault ZOE
This is a (general) question that a lot of people asked especially in the last few years. For instance they wonder it about the old managing of Alitalia but also about Italian railways company. But here we’re talking about automotive so I don’’t want to digress on it! We have dwelt upon electric car, and upon tales told, a lot both on this blog and on Linkedin. The funny aspect is that nobody...

November: the FIAT Group in the world

500 gigante
According to the main global markets data of November 2013 we can try to make a view, concise but accurate, on the trend of our National Builder about the main markets in the world, also expressing thoughts and forecasts. European automotive market, overall, registered in November a little growth of 0.9%, this marks the end of the month with an increasing trend for the 3rd consecutive month. In November...

At last! Up!+Citigo+Mii surpasses Panda

Citigo
Let’s say once and for all…. AT LEAST! We have had enough about the torment dealing with the Panda (Italian approximation sign) rose after the press triumph at the Up+Citigo+Mii! launch. Obviously this ironic and sarcastic sentence is originated from both public and private huffy comments due to the publication of the post “Because nobody says that Panda is sold more than Up!…. article from...

Electric Cars, the BMW i3 “case”: when the materials count

Copertina i3
Will be the definitive turning point for the electric cars? Hard to believe. What the BMW i3 brings with vehemence to the forefront of the market is, however, a concept of frame optimization result of specific needs and constraints that the electrical architecture imposes. Some considerations can not pass in the background, especially when you put on the scales important elements. It is the first...

China: so close yet so far

CINA ENG copertina
During the CADA convention in Chengdu – the panda’s city with the largest mall in the world – I’ve met the extraordinary opportunities of the Chinese market, that astonished also the NADA delegation. Used Cars? We visited a consortium of 400 independent dealers selling 600 used cars per day (200,000 per year), including Sundays. In a unique location, they display 6,000 used cars...

Surprise! The consumers prefer self driving cars!

5389879629_94aa20d62e
Cisco Systems (www.cisco.com) has interviewed 1,500 people and found that half of them buy cars based on the “technologic reputation” of the brand. An interesting result as much as the other findings of the study, such as the increasing “digitization” of the buying process. First things first, starting from the sample used for research: they surveyed 1,511 people in 10 different...

Only one Billion of our Euro for the electric vehicles of Renault

Un miliardo
  After the post regarding the aid to PSA by Hollande, started with fortuitous coincidence the inspection proceeding by the European Community for a possible rules infringement.  As it was predictable politics prevailed and France demonstrated its concept of Europeanism. Do not think, however, that it is an isolated case. Indeed there is, in my view, a real coordination between the individual...

The overproduction concerns the whole of Europe, or not?

sovracapacita
Do you remember the article of Marco Saltalamacchia “Move the metal, Jack!” after just one month since our launch? Over time it has become a MUST! A way to tackle the situation “taking the bull by the horns“, reaffirmed about a year later in the interview that was issued by the same author of the post. The subject is the automotive production capacity in Europe. Subject often...

MY Alfa Romeo 4C

AR 4C
On the last 11th of June I was in Maserati as guest of Alfa Romeo for the presentation of the notorious 4C. I won’t list the technical details of the product. For this matter there are other automotive magazines. Otherwise you can read AR Official Press Release in our News section, or use the hashtag #4C that I used with the account @automotivespace. For photos and videos, however, you can see our...

Interview with Cristiano Carlutti, Sales and Marketing Qoros Director for EMEA – 2^nd part

Carlutti2
…from the first part! Designing a sales network is not an easy thing, but even more difficult is the set-up of the after sales service network, also in this case can you helps us to understand how you are moving? Even in this case, the focus is on what really matters to the customer. If something does not benefit the customer it becomes not only a cost but also an organizational obstacle: in...

Interview with Cristiano Carlutti, Sales and Marketing Qoros Director for EMEA – 1^st part

Carlutti1
  Date of interview Jun, 4 2013 Professional profile: Business Administration degree at Bocconi University in Milano, Cristiano has developed an 18 years long experience in sales, retail development and marketing, with experiences in Czech Republic, Italy, Ireland and United Kingdom and responsibilities growing from the Italian market to the European and finally to the European and Middle Eastern...

The unbearable weight of being car dealer

cardealer
  People are talking about this. The sector is in crisis, dealers don’t see anything good in the future, consumers and companies don’t think to purchase an additional car and they wouldn’t want to even think at the time when their car will necessarily be replaced. The race to the volumes should be considered ‘completed’, not by choice but by extreme necessity.

Liberté, Égalité, Fraternité! Vive la France, vive l’Europe!

Liberte
Do you remember the article on car purchases by the Italian State, which has stimulated a heated debate on this blog? With all the related discussion on globalization, market and liberalization? Well brace yourselves because while half of Europe is drifting, the other half knows where is going, and without wanting to be ironic, hats off to their rulers! We start recalling that in the European Community...

Brazil and the Fiat, a 2012 record

Brazil
  The Brazilian car market ended 2012 as the best year in its history, with a volume of 3,634,510 units sold (cars + LCVs), an increase of 6.1% compared to 2011. Fiat sold 838,219 vehicles, establishing the best result in its history in 36 years of presence in Brazil and once again confirming Market leader with 23.1% share (it is the eleventh in a row!), an increase of 11.1% on 2011; ahead of...

Interview with Pietro Gorlier, President and CEO – Mopar® – 2^nd part

Gorlier2
  …from the first part! May I ask a more generic question? What professional differences are there, for a person in your position, between working in Turin and working in Detroit? Both Turin and Detroit have a strong, proud automotive heritage. While both have gone through tough times, both continue to maintain a vivid passion for cars. From a professional standpoint, I feel at home in...

Why nobody says that Panda is sold more than Up! ?

Panda
Yes, you read correctly, and it is no use you get excited – I’m referring to the pro Germans (VW e.n.). The numbers speak clearly, whether you like it or not! But what is surprising is how the news is virtually absent from any type of media; then perhaps we can find some painful – but true – explanation without a particular effort. Thanks to our friends at carsitaly.net I received...
Page 1 of 3123