Europe


Marchionne, from FGA to FCA the wind changes… all aboard!

Marchionne
Is time that, intentionally, I don’t write about Fiat (in a general sense). I’ve also intended , after the fusion announced at the beginning of January 2014, to not do it until May when the new project FCA will be launched. I decided so, both individually and as Automotive Space, because several reasons such as: Automotive Spaces doesn’t deal with gossip, we let do it to guru! They need it...

If India isn’t just the two marines

India
In India, one of the greatest nuclear power (the largest importer of weapons in the world and, until 2012, the first user of gold in the world for 50 years in a row), there are been 2 important events about automotive sector : the 12th Auto Expo Components and the 12th Auto Expo Motor Show. India, belonging to BRICS nations, receives special attentions by global OEMs. Prestigious research centers,...

Old Europe, if you’re there knock once

Europa
Coming back to Italy after a couple of weeks spent in different European continental countries and Northern ones, I realize that during that time I never heard about Marchionne. And this is not because in the rest of the Europe nobody speaks about cars – Fiat as well- about the crisis of the sector, staff redundancies and factory closures…. But perhaps it is a bit less pressing the identification...

Young people are not interested in the car!

I giovani
I was one of the first to broadcast the news that from the Far East and the USA worrying signals about the wants of the new generations were coming. Here I absolutely don’t want to deny the news, but I want to clarify some aspects which, to me, are taking a turn for the worst. Let’s clarify that the answer you are trying to give is originated from superficiality, lack of analysis and knowledge...

Alfa Romeo vs BMW?

COPERTINA alfa vs bmw_eng
Auto Motor und Sport – over half a million copies, an amazing website – is the most authoritative German automotive magazine, and one of the most acknowledged in World. Its tests stand out for their professionalism and objectivity, the competences of the journalists and the thoroughness of the trials are the best guarantees for the reliability of the results. The “safety section” of...

When the eastern wind…

Est
I have already had occasion to say that the world of the automotive and the recreational marine one are very close. In general, the world of boating retraces the same choices and pathways of the automotive… ten year later. Over the years in the automotive there are been manufacturers’ realities characterized by low cost connotations. To Asian manufacturers -mostly Koreans- who first pointed to...

Interview with Stefano Villanti, Executive Director of Sales, Marketing and Product Strategy at Qoros

stefanovillanti04
Interview date: Feb 21,  2014 Professional Profile: Stefano Villanti is the Executive Director of Sales, Marketing and Product Strategy at Qoros Automotive Co., Ltd.. He joined the organisation in 2008 and was a key staff member during the initial start-up phase. As Qoros has grown so has Stefano’s responsibility and he now leads over 260 internal and external Qoros staff. Prior to joining...

In Europe won’t be a recovery as in the USA

Europa
Few days ago we published a post where I announced the USA sales data and how the Downsizing “famous theory” , well known as the philosophy of Economics decrease, is only another hoax by popular influencers and speakers to make money with books and different conferences. I have already talked about it during the consumptions crisis, declaring how the Downsizing was only a contingent need and at...

Downsizing inside the automotive: another hoax that vanishes

Downsizing-auto
More than two years ago I instilled the doubt about the Downsizing “trend”, which was all the rage inside the automotive, and about the Economics of decline. My argument, with all humility towards leaders and excelled speakers’ opinion (who benefit JUST in saying certain declarations and not thanks the truthfulness, NOW ready to change the repertory of their interventions) was very...

Fiat World: Anno Domini 2013

Fiat in the world
Let me spend a few words about “the news” which ends the 2013 – the strategic importance of the acquisition by Fiat of the entire Chrysler block of shares. Marchionne will launch soon, no later than May, the new plane of release for the the Group with the timetable of presentation of new models, at least, as well as the list of establishments involved. Meanwhile you can already hear voices alluding...

If managers fail the (electric) aims, will they pay?

Renault ZOE
This is a (general) question that a lot of people asked especially in the last few years. For instance they wonder it about the old managing of Alitalia but also about Italian railways company. But here we’re talking about automotive so I don’’t want to digress on it! We have dwelt upon electric car, and upon tales told, a lot both on this blog and on Linkedin. The funny aspect is that nobody...

At last! Up!+Citigo+Mii surpasses Panda

Citigo
Let’s say once and for all…. AT LEAST! We have had enough about the torment dealing with the Panda (Italian approximation sign) rose after the press triumph at the Up+Citigo+Mii! launch. Obviously this ironic and sarcastic sentence is originated from both public and private huffy comments due to the publication of the post “Because nobody says that Panda is sold more than Up!…. article from...

The customers will enjoy every comfort, but the Dealers?

Chevrolet
The Chevrolet has officially announced the abandonment of the European market at the end of 2015. The decision, which was declared at the beginning by the American headquarter, has been confirmed as irrevocable by the same top management GME. The Chevrolet won’t officially take part anymore both in the Western and in the Eastern Europe because of the high competitive business model and the severe...

Automotive Space in the 30 most influential European digital media in Martorell

Martorell
After so much buzz on the Social Networks (Facebook – photos – and Twitter with the hashtag #LeonSTdrivingday) it seems unlikely that some followers do not know that AS has been invited to the presentation of the new Seat LeonST, as one of the four Italians media, within the group exclusive of the 30 most influential digital media in Europe. It was a source of great joy, pride and satisfaction...

Only one Billion of our Euro for the electric vehicles of Renault

Un miliardo
  After the post regarding the aid to PSA by Hollande, started with fortuitous coincidence the inspection proceeding by the European Community for a possible rules infringement.  As it was predictable politics prevailed and France demonstrated its concept of Europeanism. Do not think, however, that it is an isolated case. Indeed there is, in my view, a real coordination between the individual...

The overproduction concerns the whole of Europe, or not?

sovracapacita
Do you remember the article of Marco Saltalamacchia “Move the metal, Jack!” after just one month since our launch? Over time it has become a MUST! A way to tackle the situation “taking the bull by the horns“, reaffirmed about a year later in the interview that was issued by the same author of the post. The subject is the automotive production capacity in Europe. Subject often...

MY Alfa Romeo 4C

AR 4C
On the last 11th of June I was in Maserati as guest of Alfa Romeo for the presentation of the notorious 4C. I won’t list the technical details of the product. For this matter there are other automotive magazines. Otherwise you can read AR Official Press Release in our News section, or use the hashtag #4C that I used with the account @automotivespace. For photos and videos, however, you can see our...

Autopromotec 2013

autopromotec
Has just ended. The biennial event has registered respectable numbers at the height of the crisis. As well as two years ago, the feedback is undoubtedly positive, at least are not visible the long faces and the gloomy atmosphere as in other shows/fairs /conventions dedicated to the automotive industry. Here are the official numbers numbers: 1,512 companies and 102,536 visitors, including 18,942...

Interview with Cristiano Carlutti, Sales and Marketing Qoros Director for EMEA – 2^nd part

Carlutti2
…from the first part! Designing a sales network is not an easy thing, but even more difficult is the set-up of the after sales service network, also in this case can you helps us to understand how you are moving? Even in this case, the focus is on what really matters to the customer. If something does not benefit the customer it becomes not only a cost but also an organizational obstacle: in...

Interview with Cristiano Carlutti, Sales and Marketing Qoros Director for EMEA – 1^st part

Carlutti1
  Date of interview Jun, 4 2013 Professional profile: Business Administration degree at Bocconi University in Milano, Cristiano has developed an 18 years long experience in sales, retail development and marketing, with experiences in Czech Republic, Italy, Ireland and United Kingdom and responsibilities growing from the Italian market to the European and finally to the European and Middle Eastern...

Liberté, Égalité, Fraternité! Vive la France, vive l’Europe!

Liberte
Do you remember the article on car purchases by the Italian State, which has stimulated a heated debate on this blog? With all the related discussion on globalization, market and liberalization? Well brace yourselves because while half of Europe is drifting, the other half knows where is going, and without wanting to be ironic, hats off to their rulers! We start recalling that in the European Community...

Interview with Pietro Gorlier, President and CEO – Mopar® – 2^nd part

Gorlier2
  …from the first part! May I ask a more generic question? What professional differences are there, for a person in your position, between working in Turin and working in Detroit? Both Turin and Detroit have a strong, proud automotive heritage. While both have gone through tough times, both continue to maintain a vivid passion for cars. From a professional standpoint, I feel at home in...

Interview with Pietro Gorlier, President and CEO – Mopar® – 1^st part

Gorlier1
Date of the interview: March, 26 2013 Professional Profile: Pietro Gorlier was born in Turin (Italy), he joined the Fiat Group in 1989 as a market analyst in Iveco helding various positions in logistics, in the After Sales and Customer Care, before joining Fiat Group Automobiles in 2006. After the experience in FGA and in CNH Global N.V., he joined Chrysler Group. He is President and CEO of MOPAR®...

Why nobody says that Panda is sold more than Up! ?

Panda
Yes, you read correctly, and it is no use you get excited – I’m referring to the pro Germans (VW e.n.). The numbers speak clearly, whether you like it or not! But what is surprising is how the news is virtually absent from any type of media; then perhaps we can find some painful – but true – explanation without a particular effort. Thanks to our friends at carsitaly.net I received...

Interview with Jacques Bousquet President of Renault Italia – 1^st part

Bousquet2
  Interview Date: January, 21 2013 Professional Profile: Jacques Bousquet is a graduate of the EDHEC Business School in Lille and majored in Business Management at the University of Michigan of Detroit, the Duke University in North Carolina and the INSEAD in Fontainebleau. From 1982 to 1998 he held positions of increasing responsibility in Ford; from 1999 to 2002 in Fiat Auto, and later DaimlerChrysler...

Pre-Reporting: Is it Lying?

prereporting
  A post on one of my LinkedIn groups highlighted a concern that I have long held with pre-reporting units. Over the years I have struggled to understand the benefit to anyone for doing so. I remember as a Sales Manager for one of the OEM’s we would dread month end because it usually entailed phoning dealers to put pressure on them to capture sales cards on unsold vehicles in their stock. One...

Interview with Paolo Gagliardo, Head of Brand Lancia/Chrysler for EMEA – 2^nd part

Gagliardo2
  …the first part! GLOBALISATION!  This term should allow you to achieve a product that is in line with the tastes of the “entire world”, with the underlying principle of listening to your customers. Are Lancia and Chrysler getting to grips with this term? Do they listen to the large mass of customers who are trying to convey their expectations? If not, what’s missing...

Interview with Adriana Maria Quaglia, FGA and Chrysler Customer Innovation Manager for the EMEA

quaglia
Interview Date: November 23, 2012 Professional Profile: Adriana Maria Quaglia begans her career at the end of the 1980′s in sales and marketing. From 1989 to 1997 she worked for several communications agencies, developing and managing advertising campaigns, trade marketing, events and external relations for premium Italian and international brands.In the  following decade her career developed...
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